I am an interactive and digital marketing consultant specialized in web analytics, search engine optimization, and multivariate testing and optimization. Read on to learn more about my professional experience and things that interest me. You can also find more about me on my LinkedIn, Facebook, and my Google profile.
My Experience
Prior to launching Analytics Pros, I worked as Director of Search & Analytics at POP, an interactive agency with offices in Seattle and New York City, where I led the search marketing and web analytics practice. I had the privilege of working with POP since 2004 and provided strategy, web analytics consulting, search engine optimization, and sponsored search marketing to the majority of their amazing clients.
Specialties
My specialty is working with Google Analytics - from web analytics strategy and technical implementation to user training and data analysis. I help companies develop a strategy and plan for using Google Analytics that will lead to organizational and business success, and then help them execute that plan.
I also have extensive experience providing Search Engine Optimization and Sponsored Search Marketing to companies large and small. My approach to SEO revolves around creating a strategy that will create lasting value for the client's business, not just a short-term boost in traffic. I believe, and have found over the last decade as search engines have become mainstream tools for consumers to connect with businesses, that true SEO is about far more than optimizing meta keywords. I could go on... but I'll spare you. Contact me if you'd like to hear more about it!
Public Speaking, Training and more...
I love to speak and train others in all things web analytics and search marketing. In addition to training internal teams and clients, I've worked with numerous companies providing training for Google Analytics and been a speaker at many events and conferences, including:
- Web Analytics Association Basecamp: Online Marketing
- The Tessitura Network
- Pudget Sound Research Forum
- Seattle Chamber of Commerce
- Ad Club Seattle
About Me, My Family, and What I Like Most
I live in Seattle, Washington with my wife, Charlotte, and our daughter, EthnieMay. I'm a native of Washington state, having grown up in Yakima, about 150 miles east of Seattle. We love the northwest for its location, activities, and much more. I can't say I love the weather in Seattle all the time, though.
When I'm not analyzing or optimizing a website, or with my family, I love to go skiing, fly fishing, and be outdoors in general. Bend, Oregon is one of my favorite places to vacation within a reasonable distance of home.
