Author Archive

  • Meet the New Face of Analytics Pros

    Today is an exciting day for us at Analytics Pros. We have spent the last few months assessing who we are in an effort to remain focused in an increasingly complex industry (and world). Why are we so intent on finding great data? Why do we get up every day to ask questions and plan implementations? Why is it so hard for us to close our laptops and walk away from the potential insights that lay within the numbers? It’s simple. Because data helps us understand the increasingly digital world around us. Solving Human Problems

    Posted at April 14, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • The Magic of Big Data Is Not Magic At All

    I'm at the American Marketing Association's 2014 Analytics with Purpose conference in San Diego today. I'll be speaking this afternoon on understanding customer needs with digital analytics. This morning, I'm attending sessions, which started with the keynote by Mark Earls, author of I'll Have what She's Having: Mapping Social Behavior.  This was one of the better keynotes I've heard in a while. The premise: big data = magic. Magic! He started with a fantastic quote from Arthur C. Clarke "Any sufficiently advanced technology is indistinguishable from magic." That blends together with something I ...

    Posted at March 3, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Understanding the Limits of Google Analytics

    Google Analytics - it's arguably the world's most popular digital analytics tool.  And why wouldn't it be?  It's powerful, easier to use than most other tools, and available free of charge (for the Standard Edition - Premium GA is another story).  However, did you know that there is a Terms of Service limit on the free version?  If you didn't, you should, because you agree to be bound by those Terms of Service when signing up and continuing to use Google Analytics. Introducing HitCheck for Google Analytics

    Posted at January 22, 2014 | By : | Categories : Google Analytics | 0 Comment
  • More than Just Numbers, Data is the Story of Us

    Each new year causes me to stop and wonder what will come next. Looking back, 2013 was a great year for us. I had the chance to work on amazing projects with a great team for incredible clients. We hosted three BEST Practices conferences, each of which gave us the chance to connect with a room of smart, focused and excited digital analytics fanatics and outright data geeks (like us). In the last year we added a slew of new staff that I am honored to work with each day. And we topped it off by becoming the largest ...

    Posted at January 20, 2014 | By : | Categories : Team | 0 Comment
  • Google Tag Manager: like the Hyperloop for your Digital Marketing

    This is a recap post from the Google Analytics Summit 2013. Get the full details of the day on our Live Blog from Day 1 of the Summit and also don't miss the Official Google Analytics Blog. The Hyperloop Earlier this year Elon Musk, co-founder of PayPal and Tesla Motors and possibly public works genius unveiled a quite interested approach to high-speed mass transit: the Hyperloop.  Hop on ...

    Posted at October 2, 2013 | By : | Categories : Tag Management | 1 Comment
  • Live Blog at the Google Analytics Summit 2013

    Welcome to the Analytics Pros live blog from the Google Analytics Summit 2013!  We'll be updating throughout the day as announcements are made. Quick Links:   9:00 am, Opening Keynote: Paul Muret, Google The Data-Driven Opportunity Paul’s grandparents grew up in early 1900’s - picture shown of building from early 1900’s.  There is no Home Depot down the road.  But, this is not that long ...

    Posted at October 1, 2013 | By : | Categories : Beyond Analytics,Google Analytics,Tag Management | 0 Comment
  • That time of year again – Google Analytics Summit!

    It's autumn again, and that means it's time for the Google Analytics Summit.  For me and the team here at Analytics Pros, this means it is time for what has become an annual pilgrimage to Google HQ in Mountain View.  I've been coming here since 2005, when Google launched Google Analytics and the Google Analytics Certified Partner Program.  Back then, the first summit had only a handful of folks there.  This year, 8+ summits later , there are hundreds of attendees from all over the world spanning Google Analytics ...

    Posted at October 1, 2013 | By : | Categories : Google Analytics | 0 Comment
  • The Optimal Digital Analytics Team

    I'll just say it now, I'm not much of a sports guy.  I played t-ball, baseball and basketball as a kid. Up until about 5th grade that is.  I'm tall, and so they thought I'd be good at basketball - being a foot taller than the other kids does have advantages when you're eight.  However, in my case it was more of a disadvantage because I was horribly coordinated which means I got hit with the ball a lot, dropped the ball a lot, and helped out the other team at least as much as I "helped" my team. Despite my lack ...

    Posted at September 18, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • For Profit is the New Non-Profit

    Today I had the the privilege to attend SXSW V2V in Las Vegas.  I was invited to sit as a mentor during one of the V2V mentoring sessions and I met some really great people with exciting business pursuits that are both traditional for-profit startups and also non-profit ones.  The kicker, though was the afternoon keynote by Lauren Bush Lauren about her company FEED.  The company is an LLC that gives away most of its profits while ...

    Posted at August 14, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • 5.5 Reasons You Can’t Miss the BEST Practices for Google Analytics Conference

    How do you hit the sweet spot between the never-ending connectivity (and subsequent noise) of social media, mobiledevices and the web, and the downright brilliance that often comes from a free and wandering mind? You attend a BEST Practices for Google Analytics – the perfect blend of strategic inspiration, practical instruction and creative settings designed to simultaneously calm and ignite your mind. Want proof? In no particular order, here are 5.5 reasons to drop everything and sign up now. Speakers & Topics: This is a crowd ...

    Posted at August 13, 2013 | By : | Categories : BEST Practices | 0 Comment
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