Author Archive

  • Un-obfuscating the GA.JS file

    Quick post!Need to read the Google Analytics GA.JS script easily? If you've done much Google Analytics technical work you'll know that figuring out the Google Analytics ga.js script is really hard thanks to the obfuscation/optimization it has been run through.   This trick won't completely un-obfuscate the script, but it will make it a heck of a lot easier to read.So, to see a readable version of the ga.js script, simply copy the script (click here, the select all, copy), and go to the JavaScript Beautifier, paste the script in, and voila.  Now you can ...

    Posted at April 24, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Kintiskton LLC in Google Analytics – Friend or Foe?

    My website traffic jumped through the upper atmosphere in one day... why? A couple weeks ago my website traffic increased over 1400% in one day. I was initially thrilled when I saw the visits graph skyrocketing upward at an 89 ° angle but, I knew better than to celebrate before drilling into the data and finding the source of this unexpected traffic windfall. Investigating the Cause of the Increase in Visits Step 1: Distinguish between a Short-Term Event or Increase in Overall Exposure When investigating unexpected spikes in traffic I immediately go to the Main Traffic Sources Report. This report shows the percentage ...

    Posted at February 26, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Secret Segments: Accessing Extra Dimensions in Google Analytics, part 1

    Did you know there are over 3 dozen additional "dimensions" to segment by in Google Analytics that are not listed on the standard "dimension" drop down? I'll share these "secret segments" in a series of postings over the next few weeks. Today, post 1, I'll cover extending cross-segmentation dimensions for e-commerce billing city, state, and countries, plus the affiliate dimension. Read on for the juicy details... The Background While writing a response on the new Google Analytics help forum to a question about e-commerce dimensions this ...

    Posted at January 13, 2009 | By : | Categories : Google Analytics | 0 Comment