Author Archive

  • The Optimal Digital Analytics Team

    I'll just say it now, I'm not much of a sports guy.  I played t-ball, baseball and basketball as a kid. Up until about 5th grade that is.  I'm tall, and so they thought I'd be good at basketball - being a foot taller than the other kids does have advantages when you're eight.  However, in my case it was more of a disadvantage because I was horribly coordinated which means I got hit with the ball a lot, dropped the ball a lot, and helped out the other team at least as much as I "helped" my team. Despite my lack ...

    Posted at September 18, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • For Profit is the New Non-Profit

    Today I had the the privilege to attend SXSW V2V in Las Vegas.  I was invited to sit as a mentor during one of the V2V mentoring sessions and I met some really great people with exciting business pursuits that are both traditional for-profit startups and also non-profit ones.  The kicker, though was the afternoon keynote by Lauren Bush Lauren about her company FEED.  The company is an LLC that gives away most of its profits while ...

    Posted at August 14, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • 5.5 Reasons You Can’t Miss the BEST Practices for Google Analytics Conference

    How do you hit the sweet spot between the never-ending connectivity (and subsequent noise) of social media, mobiledevices and the web, and the downright brilliance that often comes from a free and wandering mind? You attend a BEST Practices for Google Analytics – the perfect blend of strategic inspiration, practical instruction and creative settings designed to simultaneously calm and ignite your mind. Want proof? In no particular order, here are 5.5 reasons to drop everything and sign up now. Speakers & Topics: This is a crowd ...

    Posted at August 13, 2013 | By : | Categories : BEST Practices | 0 Comment
  • From The Forum: Why Is My Time On Site Spiking?

    Our team often cruises the Google Analytics Support Forums to answer the burning questions of GA users far and wide. Our From the Forum posts highlight some of those questions and answers in an effort to continually spread BEST Practices. Have a burning question? Add it to the comments below and we will get you an answer. Question Our company recently launched a website redesign with integrated ecommerce. Post launch, the Average Time on Site increased by around 1.5 minutes, while the Pages per Visit dropped by half. What is happening? Answer This is certainly an interesting change in your ...

    Posted at June 14, 2013 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Google Analytics Goes Big with GA Premium + BigQuery

    Today is a big day.  I bought a house and one of the most exciting things yet for Google Analytics was announced! This afternoon (May 16th) at Google I/O, Google Analytics announced plans for a direct integration between Google Analytics Premium and Google BigQuery.  This powerful integration will enable users of the Premium edition of GA to gain a deep view into huge sets of unsampled digital analytics data. I am extremely excited about this because it finally unlocks the immense volumes of marketing and behavioral data within Google Analytics for deep exploration and analysis.  I've written before about some ...

    Posted at May 16, 2013 | By : | Categories : Google Analytics | 0 Comment
  • A byte or a bite?

    I've been in Haiti for 5 full days now.  I have a ton of thoughts so far, but one big, pervasive one that won't go away is the juxtaposition of needs.  Last Saturday I was walking down a half paved (yes, half, as in one lane was paved and the other one wasn't) street straddled by a tent city where thousands of people live on less than a dollar per day day.  All around me are people carrying cellphones, and down the street drives a shiny, brand new VolksWagon SUV. The Bus Ride

    Posted at April 23, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • Of Data and People

    Lately I've been enamored with the notion that digital analytics data is a powerful and unique means to come closer to the people the data tries to describe.  I've recently defined this into a mission statement for Analytics Pros that we "narrow the distance between our clients and their customers."  At its core this concept is relies on the principle that data describes something: in the case of digital analytics for web sites and mobile apps, that "something" is usually the users of that app, i.e. people.  At the same time, I'm also concerned that it is far too easy ...

    Posted at April 20, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • BEST Practices for Google Analytics Conference

    The digital analytics field is constantly shifting, always growing and perpetually exciting. If you are looking to learn more about Google Analytics best practices, the strategies of leading companies, and the newest GA features, join us at BEST Practices for Google Analytics, a new conference series presented by Analytics Pros. Designed for those who want to be engaged, strategic and trained - BEST Practices is a place where people can come together to engage in their Google Analytics, become strategic about ...

    Posted at April 2, 2013 | By : | Categories : BEST Practices,Blog,Events,Google Analytics,Team | 0 Comment
  • An Easier Way to Share Advanced Segments

    Advanced Segments are hands-down one of the most powerful features in Google Analytics.  But, if you use GA in a collaborative environment (i.e. you're not stuck in a cave or under a rock somewhere) and you need to share segments, you'll know that's a hard thing to do.  Even more, sharing a specific report with a specific segment applied is harder still. Well... actually, there's a trick that has made my life a lot easier, and I'm going to show it to you :) Here's a screencast showing how ...

    Posted at February 15, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Understanding the Digital Impact of a TV Ad with GA Premium

    Oh television.  Sometimes I forget it even exists.  The number of times I've watched something on an actual TV in the last year is probably lower than the number of kids I have (4 kids, to give you perspective).  We do watch screens - but it's all iPad or iMac based viewing. So, when a digitally obsessed person like me thinks about TV ads there's a tendency to think they are irrelevant.  Not so.  And I should know better.  In reality, I have to remember ...

    Posted at February 7, 2013 | By : | Categories : Google Analytics | 0 Comment