Author Archive

  • Google Universal Analytics

      Google announced today at the Google Analytics Summit a new approach to analytics - known as Universal Analytics - that will allow tracking across multiple devices and platforms including computers, mobile devices, point of service, game systems, and kiosks. This approach will also start using a single user tracking ID and provide offline tracking capabilities. The goal being to provide users with information across platforms and refocus digital analytics around the user. With ...

    Posted at October 29, 2012 | By : | Categories : Events,Google Analytics | 1 Comment
  • Q&A: When Campaign Tracking Does Not Work

    Here's built from a question posed on the Google Analytics Support Forum. Question: Direct and Referral Traffic Doesn't Add Up For Campaigns I've been running Google analytics for several months and was particularly monitoring referral traffic after running several non-google ad campaigns via Facebook and LinkedIn. The results appeared pretty disappointing until I discovered this week that I am now 99% certain that over 70% of the traffic attributed by analytics to Direct traffic was in fact from these adds- all had an almost 90-100% new user rate and to the slightly obscure but specific pages my ads were ...

    Posted at October 16, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Debugging a dataLayer push event in Google Tag Manager

    A question on the Google Tag Manager support forum caught my attention and I wrote a response there, which is now the basis for this blog post. In case you were ice climbing in the Hymalayas or under a rock for the last couple weeks, Google released a Tag Management platform called Google Tag Manager last week.  This platform enables marketers to manage marketing tracking tags without the need for IT involvement to launch new tags or make tag changes. The Data Layer Feature of GTM One of the very awesome features of Google Tag Manager is called ...

    Posted at October 10, 2012 | By : | Categories : Tag Management | 1 Comment
  • Sampled vs. Unsampled Data: Does it Matter?

    This post is inspired by something that's become a bit of a pasttime for me these days: diving into unsampled data working with our GA Premium clients.  It's almost addicting! After working with unsampled data more and more, working with sampled data sets are just not as much fun because I know what's likely missing. If you've ...

    Posted at October 9, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Best Unknown Google Analytics Updates for 2012

    We all know about the highly publicized attribution modelling tool, remarketing, viz flow and social media tracking but what about some of the more soft-spoken updates to Google Analytics that have taken place the last 10 months. Well, at GAUGE Boston Justin Cutroni highlighted some of the lesser-known (but awesome) Google Analytics updates. We’re taking a few minutes here to highlight the best unknown Google Analytics updates for 2012. Google Analytics Report Automation (Magic) Using a simple script, provided by Justin and the Google Team you can easily get data from Google Analytics into Google Spreadsheets ...

    Posted at October 4, 2012 | By : | Categories : Events,Google Analytics | 0 Comment
  • Day 1 Recap from GAUGE Boston 2012, the Google Analytics User Conference

    The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase.  From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: GAUGE Hacknight ...

    Posted at October 4, 2012 | By : | Categories : Events,Google Analytics,News | 1 Comment
  • Our Take: Marketing Made Better with Google Tag Manager

    Introducing Google Tag Manager Today at eMetrics Boston, Laura Holmes of Google stunned the audience with the release of Google Tag Manager, a platform enabling marketers to manage measurement and conversion tags through a user-friendly, self-serve interface.  With Google Tag Manager (GTM), you can deploy new tags or modify existing tag placements with a few clicks, taking what ...

    Posted at October 1, 2012 | By : | Categories : Tag Management | 0 Comment
  • Where should you put your Google Analytics tag?

    The big question: where should you put the Google Analytics tag in your page code?   It used to be (now, years ago - as in before 2009!) that Google recommended placing the tag in the bottom of the <body>, right before the </body> tag.  So, for years, many people have done just that.  Why?  To protect the site from Google Analytics slowing it down or, if Google's network of servers were somehow totally inaccessible (and your website's server still able to be reached by some miracle), breaking the site entirely.  However, the "async" code version launched in 2009 is recommended ...

    Posted at August 22, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Understanding Changes to Average Time on Site After a Redesign Launches

    I often post to the official Google Analytics User Forum - this post is an expanded response to a question I answered on the forum. Question Posed: "I've recently launched a big redesign on an ecommerce site. After that, the Avgerage Time on Site increased by around 1.5 minutes, and the Pages/Visit dropped by half. Now I could explain the Pages/Visit to making the site's structure easier and faster, now the customer finds the product he wants with less clicks. But then why is the Average Time on Site increased? The combination of these two statistics is what makes me think that ...

    Posted at August 17, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Premium + Fusion Tables = Awesome Data

    It's Saturday afternoon, and what better to be doing than enjoying a mocha, watching by littlest kid so my wife can take a nap, and... geeking out on Google Analytics! So, here's what I've come up with - a really nifty chart visualizing the relationship between dimensions and various metrics of interest.   How I Did It The process was "fairly" simple.  I'm using a ...

    Posted at April 28, 2012 | By : | Categories : Google Analytics | 2 Comments