Author Archive

  • Dimensionator is Dead, but DMA lives in the New GA

    Geographic analysis in Google Analytics is one of the most useful features.  However, reporting based on "city" can be very misleading because it is too narrow.  Likewise, reporting by "region" (State, in the US) is too broad.  Google Analytics lacks Zip Code resolution, so what's left?  It would be great if Google Analytics reported by DMA's (designated marketing area) - the geographic definition of media markets in the United States that have been used almost universally by marketers for decades. A few years ago now I wrote ...

    Posted at April 17, 2012 | By : | Categories : Google Analytics | 6 Comments
  • Quick Resources on Goals in Google Analytics

    I get a lot of questions about Goals in Google Analytics and find myself sending basically the same email to people on a regular basis, providing links to some useful resources on setting up and using Goals in Google Analytics.  So, what better that to save some electrons and put that email into a blog post here. While I could literally write a book about Goals in Google Analytics (actually, I did just that), for the sake of brevity in this post I'm going to point you to some greta learning resources for Goals, and Google Analytics in general... here you ...

    Posted at April 10, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Launches New Social Measurement Suite

    Today at the SES (Search Engine Strategies) conference in New York City, Google Analytics announced a new suite of reports designed to enhance the measurement of Social Media. This is a welcome and exciting development for the Google Analytics product platform, as it makes analyzing and attributing the value contributed by Social Media easier and faster to accomplish. What the New Social Reports Contain The new suite of Social Media measurement reports contain a litany of capabilities, including: Consolidated reports for Social websites referring traffic to your site Social ...

    Posted at March 20, 2012 | By : | Categories : Google Analytics | 1 Comment
  • Urchin Retirement Party

    On January 20th Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012. So, what better thing to do than throw a retirement party for Urchin!  It seemed fitting to us.  In this post I've reviewed our take on what this means and what you should (or shouldn't) do about it.  Enjoy, and don't forget to have a slice of cake before leaving. What Does the Retirement of Urchin Really Mean? The team here at Analytics ...

    Posted at January 22, 2012 | By : | Categories : Urchin Analytics | 0 Comment
  • Why attend GAUGE

    I was recently emailing with a client who was asking about attending GAUGE.  His question was simply "is GAUGE worth it?"  Which got me thinking - is it?  Why attend GAUGE out of all the other conferences out there?  I have answer that begins with a story. A Founding Vision for GAUGE My vision for GAUGE begin shortly after founding Analytics Pros when I was moderating a panel session at SMX Toronto a few ...

    Posted at January 9, 2012 | By : | Categories : Blog,Events,Google Analytics | 0 Comment
  • Flow Visualizations in GA: Bringing Sexy back to Web Analytics

    Google Analytics is an amazing platform - and the new version has been piling on the sexy features - new interface, word clouds, multi-channel funnels, real-time, premium, and now this... goal flow visualizations. If you've used Google Analytics' features for Goals and Funnels, or for Navigational Analysis, you've probably been left asking lots of questions about how people come to your site and move through it.  Historically, GA has been pretty poor at doing this.  Navigational Analysis reports only show previous/next page paths, Goal Funnels show ...

    Posted at October 19, 2011 | By : | Categories : Google Analytics | 0 Comment
  • The Imperative of 301 Redirects

    I feel like I've been living under a rock because I just discovered the Google Webmaster Help channel on YouTube. In a few minutes I perused through a few videos and one jumped out to me because it deals with an issue I am constantly facing with clients and helping to guide them through. That issue is redirecting content, specifically 301 redirects. Just this last week I was working with an enterprise client who is going through some significant organizational shifts and migrating content as well as infrastructure.  Part of the challenge is dealing with changing URL's ...

    Posted at October 10, 2011 | By : | Categories : Search Optimization | 0 Comment
  • Introducing Google Analytics Premium

    Nearly 6 years ago, Google changed the world of Web Analytics and Online Marketing with the release of Google Analytics - free.  This move began what I see as a revolution and evolution in web analytics by making advanced web analytics tools available to anyone - simply put, making "democratization" of data a reality.  No longer was having data and analysis tools limited to the "elite" marketers at big companies with big budgets - anyone could have great data and do analysis. Well, today, everything has changed, again. Why change a good thing? I've been doing Google Analytics consulting since the product was ...

    Posted at September 29, 2011 | By : | Categories : Google Analytics | 0 Comment
  • 37 Google Analytics Training Events You Didn’t Know About

    Google Analytics User Conferences Do you want to meet other GA users?  Learn from top GA experts?  Talk with the engineers and product managers of Google Analytics?  Other vendors have user conferences - so why not Google Analytics?  Well, there are!  While pretty new (only a handful have taken place so far around the world), these events are sure to grow in frequency.  Here's a short-list of upcoming Google Analytics User Conferences around the world. GAUGE - the Google Analytics Users' Great Event, New York City, October 17th - 18th (

    Posted at September 22, 2011 | By : | Categories : Events,Google Analytics | 0 Comment
  • Next Generation of Analytics Engine – Interactive Management Console

    ​Analytics Engine "lotus" Release Is Here After more than 2 years of development we're extremely excited to announce the release of our next generation for Anaytics Engine.  We've codenamed this project "lotus" after the favorite car of our senior product engineer on the platform.  This release is more than an update: it is a whole new world.  With lotus we're moving to: A completely new engine core - written from the ground up, super small, super​ fast, and extremely​ powerful Completely new rule syntax - rules are now more powerful than before allowing more complex criteria and expanded reporting capabilities CDN-based script delivery​ - prior versions of Analytics Engine served the script core ...

    Posted at September 14, 2011 | By : | Categories : Google Analytics | 0 Comment