Author Archive

  • How reliable is your Google Analytics data?

    "Is my Google Analytics data accurate and reliable?" That's a question I hear almost daily.  And what I've found may be surprising, or perhaps may not be... most Google Analytics profiles have problems with reliability.  Why?  It isn't because of an inherent problem with Google Analytics, but rather a problem with how it has been implemented on the site in question.  The most common mistake for implementing Google Analytics is failing to configure the tracking tags for your particular site.  This is a pervasive problem because it's really easy to get started with Google Analytics using the basic tags handed to ...

    Posted at March 31, 2010 | By : | Categories : Google Analytics | 0 Comment
  • What the “opt-out” option means for Google Analytics

    This morning I noticed a short post on the Google Analytics blog quietly announcing a forthcoming (i.e., yet to be released - this IS still Google right, and they're talking about something not yet released??) way for users to opt-out of being tracked by Google Analytics.  The feature will be a "global browser based plug-in to allow users to opt out of being tracked by Google Analytics".  What does this mean for the future of Google Analytics? What Does this Opt-Out Feature Mean for Google Analytics Users? First of all, I commend Google on pursuing privacy protection for users ...

    Posted at March 19, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Day of Week Analysis with Google Analytics + More Date Dimensions

    Have a Date with Google Analytics I'm really excited to announce the third update to Dimensionator, the first compoment of our Analytics Toolbar platform. As promised in previous Dimensionator updates, we've been working to add access to more unlisted and normally inaccessible dimensions. This latest update makes some of my favorite secret dimensions accessible anywhere in Google Analytics: day of week, hour of the day, date and five more date/time dimensions. If you aren't already using Dimensionator, day of week is a must-have reason to add the bookmarklet now!

    Posted at March 5, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Training at Toronto eMetrics, April 6th – 7th 2010

    On April 6th and 7th I'll be leading a Google Analytics training workshop at the 2010 eMetrics Marketing Optimization Summit in Toronto.  I'm excited about this training series because it is a two-day event rather than the typical one-day Google Analytics training days I've done in conjunction with other eMetrics events.  Two days affords time to get more in-depth  on both beginning/intermediate as well intermediate/advanced topics.  Bonus for you: use the code "CALEB15" when registering for eMetrics Toronto and get a 15% discount! Day 1 will focus on introductory and basic analysis topics including: planning your ...

    Posted at March 4, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Tracking the number of unique keywords by month

    A recent discussion with a client and between some Google Analytics Authorized Consultants I know inspired me to summarize a technique for tracking the number of unique keywords referring traffic to a site and analyzing the trends between keyword growth and traffic growth.  So, this short post describes just that and provides a Custom Report link and workin Excel pivot table sample to build your own reports from. Update (11/18/2010): I've made the Excel example and Custom Report in this post available for download here. Part 1: Custom Report for analyzing Traffic by Month This is the first part to ...

    Posted at February 13, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Workshop: using the “Dimensionator” Bookmarklet

    On Friday, January 29th 2010 I hosted a free workshop reviewing tips for using our recently released Analytics Toolbar and the Dimensionator bookmarklet as well a general tips for utilizing the powerful dimension analysis capabilities of Google Analytics. This workshop was a must-attend for intermediate and advanced Google Analytics users who want to deepend their knowledgeg around using Google Analytics dimension analysis features and extend access to unlisted dimensions using our toolbar.  This was a workshop which was collaborative and discussion-oriented!

    Posted at January 27, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Excluding Robots, Bots, Spiders & Crawlers from Logfile data with Urchin 6

    "60,000 out of 73,000 file fownloads were from bots" Web analytics based on web server log file data using Urchin 6 web analytics software provides some very useful points of information that Google Analytics and any other tag-based web analytics solution simply can't deliver.  However, one of the biggest challenges with logfile based analytics is pollution of the data by "bots" - search engines robots, crawlers, spiders, scapers, etc...  I've found that the data generated by non-human activity can easily account for 60% of the hits in your logfiles, and if you don't exclude it, your resulting reports built ...

    Posted at January 22, 2010 | By : | Categories : Urchin Analytics | 0 Comment
  • More Dimensions (Site Search, Source/Medium) + Fixes in Dimensionator

    I'm excited to announce some updates and additions for the Dimensionator feature of our Analytics Toolbar(let) application. Today we've released an update that adds several additional dimensions to the Dimensionator menu, a couople of bug fixes, and some back-end enhancements that should improve load times. Get the bookmarklet to access the Analytics Pros Toolbar and Dimensionator here! Read on for more information about these updates. New Dimensions Added We've added the following dimensions to the Dimensionator menu: Source/Medium Internal Site Search Visitor Internal Site Search Category Internal Site Search Keyword Internal Site Search Keyword Refinement The Site Search dimensions are available normally ...

    Posted at January 19, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Tracking actual search rankings with Google Analytics

    Some time ago I came across a fabulous tip from Andre Scholten posted on Yoast about how to track the actual rankings on search engines for keywords you're receiving traffic from. That's right, let me say it again: track the actual position of your link on a Search Engine Result Page, as well as the traffic generated from that keyword. How does it work? Read the article for the full details, but the basics of it revolve around using advanced filters to extract the page of results. The resulting filter will reflect the keyword ...

    Posted at January 14, 2010 | By : | Categories : Search Optimization | 0 Comment
  • Tracking Sponsored Search Actual Keyword Search Terms for all engines using only 1 filter

    A couple years ago the folks at Omega Digital Media and GA Experts collaborated on a filter to combine the actual search term (say, "size 12 men's running shoes") with the bidded term (say, "mens running shoes").   I was replying to a post on the Google Analytics Help Forum last year and wanted to reference the filter settings, but couldn't find the original post, so I've decided to write my own.   Original credit for the idea goes to Jim Newsome at Omega.  Read on ...

    Posted at January 11, 2010 | By : | Categories : Google Analytics | 0 Comment