Author Archive

  • Dear AP: An Advice Column With a GA Twist

    Dear AP, Three years ago I began what I thought would be a long-term relationship with my partner, Classic Analytics. We met on a Google search page, and from that first implementation, it was love at first sight (or should I say, site). Working through cross-domains and self-referrals, Classic stood by my side, and I felt that we were stronger for our QA and data validation sessions. A month ago, Classic told me that it would be going away. It won’t tell me when, just that I will need to move on to Universal. I heard all the usual lines, ‘It’s not ...

    Posted at July 1, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • When the Worlds of Literature and Data Collide

    When I taught college English, when I stood in front of my students, there was one skill I really wanted to teach them: critical thinking. I have always been a passionate believer in using our minds to find connections in the world that are unique, exciting, and brand new. We live surrounded by possibilities. And while human nature, and history, proves that all life is cyclical, and we tend to repeat ourselves, I firmly believe there are always new insights to be found and creative ideas to sculpt. Guglielmo Marconi would never ...

    Posted at May 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment