Author Archive

  • Universal Analytics is Now the Only Analytics

    Today, Google Analytics has finally announced that Universal Analytics is out of beta. The big news this brings along is that Universal Analytics now has full feature parity with Classic Analytics in terms of demographics and remarketing functionality. It also brings along the start of the rollout for cross device and user-centric reporting, which will be a UA-only feature. Most exciting for our Premium customers is that Google is now confident and committed in Universal Analytics functionality and is now supporting it under the Google Analytics Premium service-level agreements. We will be reaching out to all of ...

    Posted at April 2, 2014 | By : | Categories : Google Analytics | 0 Comment
  • Setting up Google Analytics Site Search with No Query Parameter

    Tracking Site Search with Google Analytics has never been easier. If your site has an on-site search component then these Site Search reports are one of the most important to have configured and captured correctly. These reports are incredibly valuable because they give us a window into why your visitors are on your site. When these are setup, you get a concise report of what a subset of your visitors are looking for and whether or not they are finding it. With Query Parameter Setting up these reports has always been painless if your site search keywords exist in the URL with ...

    Posted at March 12, 2014 | By : | Categories : Google Analytics | 0 Comment
  • Content Grouping: Intro to Google Analytics Newest Feature

    Finally, the day is upon us! A long awaited feature, Content Grouping, has at last rolled out to all Google Analytics accounts. The wait was well worth it as it supports a variety of ways to group content that could potentially save you significant time and resources, while still providing significant value to your analysis. Google Analytics has always been built on a foundation of capturing page URLs, which is the foundation of a lot of our analysis. One of the problems with this has been that the way that sites and URLs are structured may make perfect sense from ...

    Posted at December 19, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • The 12 Days of Data: 4 Advanced Segments

    On the Fourth day of Data my true love gave to me...4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set   My true love knows that if I want to keep my job as an Analyst, I need to be able to confidently find insights and come up with recommendations based on them. If all I do is click between standard reports to try to find these insights, ...

    Posted at December 11, 2013 | By : | Categories : Google Analytics | 0 Comment
  • The 12 Days of Data: 2 Profile Settings

    The 12 Days of Data Partridges and leaping lords are great, but around here, we prefer data. So welcome to the 12 Days of Data! On the second day of data my true love sent to me . . . 2 Profile Settings On the first day of data my true love sent to me . . . an unsampled GA data set The Second Day of Data: 2 GA Profile Settings My true love knows that I need to understand what my websites visitors are looking for ...

    Posted at December 9, 2013 | By : | Categories : Google Analytics | Comments Off