Author Archive

  • Google Tag Manager Announces New UI & API

    One of my favorite Google products, Tag Manager, is getting an awesome facelift today. This is definitely the most significant update to the product since its launch two years ago. All of the same great features you've come to know and love are still there, but the User Interface is getting a major overhaul and, at long last, we'll have programmatic access with an API! A New Look and Better Usability Avid users of Google Analytics will see some clear themes repeated in the ...

    Posted at October 15, 2014 | By : | Categories : Tag Management | 0 Comment
  • How To Track Responsive Websites

    My illustrious colleague Charles Farina wrote a great post about the importance of mobile design recently when he asked the question, are you analyzing your mobile traffic correctly? I wanted to follow along and give some pointers on how you can get this done and provide you with some useful resources. Many companies are turning to responsive website designs to provide users with an optimized experience without duplicating their efforts in maintaining and promoting their websites. A website is said to be responsive when it, quite literaly, has the ability to respond to the users screen size and change the layout to ...

    Posted at May 7, 2014 | By : | Categories : Blog,Google Analytics | 2 Comments
  • The 12 Days of Data: 7 Tags A’Firing

    On the Seventh Day of Data my true love gave to me. . . Seven Tags A’Firing 6 Golden Goose Eggs 5 UTMs 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data ...

    Posted at December 16, 2013 | By : | Categories : Tag Management | 0 Comment
  • The 12 Days of Data: 5 UTMs!

    On the Fifth Day of Data my true love gave to me . . . 5 UTM’s! 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set If you want to know how your marketing efforts influence conversion on your site you absolutely need to use ...

    Posted at December 12, 2013 | By : | Categories : Google Analytics,Tag Management | 0 Comment
  • A Process Development Approach to A/B and Multivariate Testing

    When I think about what we do here at Analytics Pros, narrowing the distance between our clients and their customers, I get especially excited by the topic of A/B and Multivariate testing. Why? A robust testing program closes the loop between site design and user experience, allowing us to gain insight into the gears that are turning within the user's mind as they find their way to a conversion. A well-measured website is a massive source of information about real people doing real things while they interact with some awesome brands. Testing provides a uniquely powerful platform for gaining ...

    Posted at August 19, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • Dan Rowe – Web Analytics Ninja & Jedi Wannabe

    He’s a Salem, Oregon-born biochemist with a background in pharmaceutical manufacturing and a love for complex systems. He’s a true blue Northwesterner, webbed feet and all. He’s the father of four – count ’em – four kids under age six. He’s a fan of Wolverine and Star Wars, respectively. His official title at Analytics Pros is Digital Analytics Specialist. This is Dan Rowe in a nutshell. The Back Story Dan graduated from Seattle Pacific University with a degree in biochemistry. He put that to good ...

    Posted at August 16, 2013 | By : | Categories : Team | 0 Comment
  • With Great Power Comes Great Responsibility: Google Tag Manager Planning

    In the not-so-distant past, Google got into the tag management game with the aptly named Google Tag Manager (aka GTM). What Google has done with GTM is create an easy-to-use management platform for measurement and conversion tags based on a user-friendly web-based interface (get our initial take on GTM here). Now that we’ve had the opportunity to step through a few Google Tag Manager implementations we wanted to share some thoughts on what the best path to realizing the benefits of GTM looks like. Plan Now, Celebrate Later Google Tag Manager is an incredibly easy tool to ...

    Posted at April 23, 2013 | By : | Categories : Google Analytics,Tag Management | 0 Comment