Author Archive

  • World Cup Observations from Analytics Pros

    In less than a week, the largest global sporting event kicks off in São Paulo Brazil—2014 FIFA World Cup. It’s the 20th World Cup Tournament. Since Seattle has become Soccer crazy with the rise of Seattle Sounders FC and the MLS, we at Analytics Pros felt it was time once again do some sporting analytics (also know as statistics) analysis. A friend of mine recently lamented European countries' lack of success in the World Cup on American soil. In fact, Europeans have won 10 of the 19 World Cup titles ...

    Posted at June 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment
  • Oh the analytics you could know . . .

    In honor of the late, great Dr. Seuss' birthday, an analytics-themed ditty: Oh! The analytics you could know Custom Dimensions and reports that will show Visits, visitors and bounce rate galore Conversion rates and multi-channel funnels So much data that you will need to build a tunnel to a Big Query And queries you will make And things you will ask And items you will task to your digital analytics expert who knows a lot about that. Tags that are firing, dashboards to be built ecommerce to be tracking, woven into a Big Data quilt The analytics expert has thoughts of his own Dreaming of SQL and Hadoop and on… He sorts through piles ...

    Posted at March 2, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Super Bowl Readiness: Data Does Not Lie

    This is the final post to our prior analysis comparing the Seattle Seahawks’ two Super Bowl teams—the 2005 and 2013 teams, and Seattle Seahawks vs. Denver Broncos. First, congratulations to Pete Carroll, Russell Wilson and the Seattle Seahawks. While many in our nation heavily favored Peyton Manning and his high-octane offense, our analysis showed that Defense does in fact win championships! Not since Lenny Wilkens’ 1979 Seattle Supersonics has this city seen a championship on this level! If you can humor us, let’s revisit several of the simple parameters we established that it takes to win football games: Premise #1 The ...

    Posted at February 3, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Super Bowl Readiness: Seahawks vs Broncos

    This is a follow-up post to our prior analysis comparing the Seattle Seahawks' two Super Bowl teams--the 2005 and 2013 teams. If you didn’t have the opportunity to read it, we established three simple parameters to winning football games: The team with the higher QB Rating usually wins the game Defense Wins Championships You have to win either Offense or Defense + Special Teams to win the game In Super Bowl games, the team with the higher QB Rating has won 42 of 47 games (or 89.4%). The best defense has won 29 ...

    Posted at January 29, 2014 | By : | Categories : Beyond Analytics | 1 Comment
  • Super Bowl Readiness: 2005 vs 2013 Seahawks

    Some of us at Analytics Pros have gotten swept up in the fanfare of this year’s Super Bowl. This is only the second time that Seattle has played in the NFL classic—the other time was in 2005. With that in mind, we thought it would be fitting to do a bit of statistical analysis. One question that just won’t seem to go away this week: which is the better team, the Seattle Seahawks of 2013 or 2005? Having grown up in SEC territory with an affinity for southern fried football, I thought I’d pull from years of coach-speak in order to ...

    Posted at January 27, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Marketing Lessons From the Big Easy

    It was fun to be back in the great state of Louisiana and the Big Easy. While trips to Café du Monde for beignets or the piano bar at Pat O’Brien’s are worthy destinations, we were in town for the American Marketing Association’s National Conference. The emphasis at this year’s National Conference was on growing your brand and better leveraging big data. There was a good mixture of grand vision casting, as well as pragmatic sessions leaving attendees with tangible steps that could be implemented immediately. I ...

    Posted at September 17, 2013 | By : | Categories : Beyond Analytics | 0 Comment