Author Archive

  • 13 Google Analytics Goals for 2013

    As we prepare for the 2013, as a follow up to our Best Practices Conference this month, Analytics Pros has put together the following 13 goals for 2013. We suggest taking some time to really pour over this list with your team and coming up with a plan for the new year. 1. Start Clean 2. Measure Value 3. Setup a Goal Framework 4. Use Goal Flows 5. Use the Full GA Data Model 6. Stop Using Sampled Data 7. Dive into Universal Analytics  8. Upload Additional Cost Data  9. Get Certified & Stay Sharp 10. Use Multi-channel Data & Attribution 11. Deploy Google Tag Manager 12. Take ...

    Posted at December 21, 2012 | By : | Categories : BEST Practices,Blog,Digital Analytics Strategy,Events,Google Analytics | 0 Comment
  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

    Posted at December 6, 2012 | By : | Categories : BEST Practices,Blog,Digital Analytics Strategy,Events,Google Analytics | 0 Comment
  • How Universal Analytics will Change Your Life

    Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings.  This has significant implications on how we live our lives and how we analyze every action ... and this means that we'll need to do analysis on every unique activity. Enter Universal Analytics, which begins to tie all of our unique information together into one seamless thread of insight.

    Posted at November 7, 2012 | By : | Categories : Google Analytics,News | 0 Comment
  • Google Universal Analytics

    Google announced today at the Google Analytics Summit a new approach to analytics - known as Universal Analytics - that will allow tracking across multiple devices and platforms including computers, mobile devices, point of service, game systems, and kiosks. This approach will also start using a single user tracking ID and provide offline tracking capabilities. The goal being to provide users with information across platforms and refocus digital analytics around the user. With the updated platform centered around the user, the previous four _utm cookies will now be consolidated into one single _ga cookie that will ...

    Posted at October 29, 2012 | By : | Categories : Events,Google Analytics | 1 Comment
  • Best Unknown Google Analytics Updates for 2012

    We all know about the highly publicized attribution modelling tool, remarketing, viz flow and social media tracking but what about some of the more soft-spoken updates to Google Analytics that have taken place the last 10 months. Well, at GAUGE Boston Justin Cutroni highlighted some of the lesser-known (but awesome) Google Analytics updates. We’re taking a few minutes here to highlight the best unknown Google Analytics updates for 2012. Google Analytics Report Automation (Magic) Using a simple script, provided by Justin and the Google Team you can easily get data from Google Analytics into Google Spreadsheets ...

    Posted at October 4, 2012 | By : | Categories : Events,Google Analytics | 0 Comment