Author Archive

  • The Eye of Bocce – Measuring Bocce Ball with Google Universal Analytics

    Digital analytics has changed. Drastically. No longer are we limited to measuring a website or mobile app - we can truly measure just about anything. To prove that point, today we are measuring the great game of Bocce Ball. That’s right, gleeful Opticon attendees will enjoy the favorite pastime of elderly Italian gentleman on a beautiful terrace overlooking San Francisco - and we will capture it all using Google Analytics. What’s even better is that you can follow along at where we have prepared a live gamecast ...

    Posted at April 17, 2014 | By : | Categories : Beyond Analytics,Google Analytics,Universal Analytics | 0 Comment
  • The 12 Days of Data: 3 French Fans (viewed in GA Real Time)

    On the third day of data my true love gave to me . . . the excellent reminder to check in with GA Real Time. 2 Profile Settings And an Unsampled GA Data Set There are a variety of good applications for real time data. One of my favorites aspects is experiencing the very tangible connection with our customers. You can see which pages are being viewed, how many people are on your site at that very moment, and ...

    Posted at December 10, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Thank You

    As the time for stretchy pants and family feasting approaches, we wanted to take a moment to say thank you to the clients, friends, team members, vendors, partners, conference participants and everyone else that has made this year great. Thank you. We are deeply grateful for the following: Conversations: Whether with attendees at a BEST conference, during internal brainstorming sessions or in planning sessions with clients, we have loved the conversations we’ve had. Growth: We’ve added members to our team, clients to our rosters and children to our families. We are grateful for each and every one. Innovation: From last ...

    Posted at November 27, 2013 | By : | Categories : BEST Practices,Team | 0 Comment
  • David Sheffield: The Numbers Guy

    What do you get when you combine a finance background, a pinch of Fortune 500 experience, a splash of real estate professionalism, a sprinkling of media buying/planning and a heavy dollop of LSU Tiger pride, all topped off with an authentic trucker hat and served alongside a tumbler of single malt scotch? That’d be David Sheffield, business director here at Analytics Pros and certified numbers geek with a notable resume about a mile long. The Back Story David credits the steady hand of fate – by way of ...

    Posted at November 8, 2013 | By : | Categories : Team | 0 Comment
  • Brandon Nicholas Nutter

    Brandon Nutter is one of those entrepreneurial types with giddy-up to spare. These days, he’s a software engineer around AP headquarters, but his professional rap sheet has a few impressive bullet points – including a successful little start-up of his very own. The Back Story After ditching his hometown of Los Angeles for university life in Idaho, Brandon got his foot in the software engineering door with an internship at

    Posted at November 5, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Why I Am Excited About BEST Practices: Seattle

    BEST Practices: Seattle is 30 days away, and to put it in terms that fellow 80s children will understand, I’m pumped. We are putting the finishing touches on presentations, parties and plans and it is shaping up to be a truly inspiring event. A few things I am looking forward to: Demonstrations We are working hard to make sure that we have the perfect mix of strategic and tactical. The presentations will span between helping you dream about what is possible and then showing you how to start making it a reality. ...

    Posted at October 17, 2013 | By : | Categories : BEST Practices,Digital Analytics Strategy,Events | 1 Comment
  • Justin Spencer: A Tale of Analytics Strategies and Home Brews

    Once upon a time, a young man took a break from his busy job as director of search activation and insight to peruse social media. As fate would have it, 140 characters stood out among the rest, a snappy job listing that would ignite a chain of events culminating with a home-brewed An-ale-ytics Pros GA IPA. This is the story of Justin Spencer, search and analytics strategist at Analytics Pros, and more importantly, a man patient enough to brew his own beer while simultaneously wrangling ...

    Posted at October 16, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Joshua Gebhardt, Bringing Strategy to the People

    Joshua Gebhardt landed in Seattle by way of Japan, Hawaii and some 31 countries in between. A technoholic with an analytical mind and a weakness for wakeboarding, backpacking and his lovely wife of one year, Joshua goes by the fancy title of Client Development Strategist here at Analytics Pros. And strategize he does. The Back Story After bagging a biology degree, Joshua hit the construction circuit. He was hired by a construction company to manage a project being completed by ABC’s smash show, “Extreme Home ...

    Posted at October 11, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Celebrating the Arrival of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

    If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve learned running the web’s leading A/B testing platform into their new book, A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Our own Caleb Whitmore was one of several industry experts, including Marissa Mayer of Yahoo! and Tim Ash of SiteTuners, tapped for feedback and insight into the book. Caleb was thrilled with what he read: "Finally, a book on A/B ...

    Posted at August 23, 2013 | By : | Categories : Testing | 0 Comment
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