Blog
Analytics Prose - words from a Google Analytics Professional.
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Google Analytics Premium + Fusion Tables = Awesome Data
It's Saturday afternoon, and what better to be doing than enjoying a mocha, watching by littlest kid so my wife can take a nap, and... geeking out on Google Analytics! So, here's what I've come up with - a really nifty chart visualizing the relationship between dimensions and various metrics of interest. How I Did It The process was "fairly" simple. I'm using a ...
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Google Analytics Debugging
Let's face it: Google Analytics' documentation contains a lot of examples that work very well for simple use-cases, but advanced configurations require planning and attention to detail, and copying-and-pasting sometimes introduces problems that can affect data accuracy. Historically, the biggest problems we find stem from configuring multiple trackers - often because some third-party script (for user surveys, etc.) is trying to track their usage, but their trackers conflict with your own. Tracker conflicts almost always relate to their handling of cookies, which domains their being written to, and what value is used for the domain hash prefix. Recent changes to GA ...
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Crowdsourcing Custom Reports
The digital analytics industry is excellent at sharing information for the betterment of the community. This is often done through conferences, blogs, document integration, API hacks and more. If there are new ways to gather information, we share it. Within this industry, Google Analytics has proven effective at providing powerful data to any user. One drawback with the ease and mass appeal is that reports are often relegated to the lowest common denominator. This is often enough for most users, but for the typical analyst or power-user, teasing out important data takes a few tricks. Power-users will create Custom Reports to ...
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Dimensionator is Dead, but DMA lives in the New GA
Geographic analysis in Google Analytics is one of the most useful features. However, reporting based on "city" can be very misleading because it is too narrow. Likewise, reporting by "region" (State, in the US) is too broad. Google Analytics lacks Zip Code resolution, so what's left? It would be great if Google Analytics reported by DMA's (designated marketing area) - the geographic definition of media markets in the United States that have been used almost universally by marketers for decades. A few years ago now I wrote ...
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Quick Resources on Goals in Google Analytics
I get a lot of questions about Goals in Google Analytics and find myself sending basically the same email to people on a regular basis, providing links to some useful resources on setting up and using Goals in Google Analytics. So, what better that to save some electrons and put that email into a blog post here. While I could literally write a book about Goals in Google Analytics (actually, I did just that), for the sake of brevity in this post I'm going to point you to some ...
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Two Key Takeaways from eMetrics & GAUGE San Francisco 2012
First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible. There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry. I would highly recommend anyone who analyzes data to attend eMetrics. And if your job allows you to touch Google Analytics at any point, GAUGE will certainly teach you something new that you can bring back and improve performance and increase insights. That being said, I think there were two key takeaways from this past week: 1. Voice Of Customer (or VOC) is HUGE. 2. Methods in which you ...
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