Blog

Analytics Prose - words from a Google Analytics Professional.

  • Designing in a Vacuum: How to Make Your Website Suck

    Recently we wrote about common pitfalls of redesigning and launching your website.  There was one section in particular that incited some debate, which is expected because we only touched on the tip of the iceberg. And because of that, we were inspired to expand upon the concept of Designing in a Vacuum. Sucks: Designers are designers, not analysts Clean Sweep: It is true that there is a left brain, right brain battle at times, but they are not at odds. As with most things in life, there is a happy medium. The job of an ...

    Posted at January 27, 2012 | By : | Categories : Blog,Google Analytics | 0 Comment

  • Urchin Retirement Party

    On January 20th Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012. So, what better thing to do than throw a retirement party for Urchin!  It seemed fitting to us.  In this post I've reviewed our take on what this means and what you should (or shouldn't) do about it.  Enjoy, and don't forget to have a slice of cake before leaving. What Does the Retirement of Urchin Really Mean? The team here at Analytics ...

    Posted at January 22, 2012 | By : | Categories : Urchin Analytics | 0 Comment

  • Pitfalls of Launching a Redesigned Site

    Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered, as well as tips to overcome these. Launching Imperfection First of all, expecting a site to be 100% complete on time is a bold expectation. It is always best to design and build the site in a development (or ...

    Posted at January 13, 2012 | By : | Categories : Blog,Google Analytics | 1 Comment

  • Why attend GAUGE

    I was recently emailing with a client who was asking about attending GAUGE.  His question was simply "is GAUGE worth it?"  Which got me thinking - is it?  Why attend GAUGE out of all the other conferences out there?  I have answer that begins with a story. A Founding Vision for GAUGE My vision for GAUGE begin shortly after founding Analytics Pros when I was moderating a panel session at SMX Toronto a few ...

    Posted at January 9, 2012 | By : | Categories : Blog,Events,Google Analytics | 0 Comment

  • GoogleBot Gets Smarter: Crawling AJAX Comments

    For years, Google has not crawled a significant part of websites and blogs: the comments.  There were two reasons for this: Regarding #1, Panda updates have done a great job in removing spam sites with bad comments.  ...

    Posted at November 17, 2011 | By : | Categories : Search Optimization | 0 Comment

  • Flow Visualizations in GA: Bringing Sexy back to Web Analytics

    Google Analytics is an amazing platform - and the new version has been piling on the sexy features - new interface, word clouds, multi-channel funnels, real-time, premium, and now this... goal flow visualizations. If you've used Google Analytics' features for Goals and Funnels, or for Navigational Analysis, you've probably been left asking lots of questions about how people come to your site and move through it.  Historically, GA has been pretty poor at doing this.  Navigational Analysis reports only show previous/next page paths, Goal Funnels show ...

    Posted at October 19, 2011 | By : | Categories : Google Analytics | 0 Comment
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