Blog Post 
December 5, 2014 Here at Analytics Pros we’re up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here’s some helpful stuff we’ve come across lately that we wanted to share.
Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress
“After a preseason game earlier this year, Quin Snyder praised one his players and, in doing so, offered a glimpse into how the new Utah Jazz coach thinks about the game.
Forward Trevor Booker had earned plaudits for charging at an open shooter, running him off the 3-point line.
“There’s a 7-percent differential when you contest shots versus open shots,” Snyder said afterward.
The numbers game may not be as sexy as other aspects of basketball, but it is increasingly important for teams to stay competitive.”
Mobile Analytics: Unlock the Power of Google Analytics for Mobile
“Google Analytics is the most widely used analytics tool and its popularity & familiarity has led many App publishers to use it for mobile analytics as well. Google Analytics for Mobile offers a comprehensive list of features that fulfills all the needs of marketers, product managers & app developers equally.”
Mobile User Experience: So How Do You Increase Mobile App Retention?
“What your app users actually want is the inspiration to open your branded app every day, regardless of whether this is the first, second or twenty-third time they’ve used it. Retaining your customers via mobile is your way finally to monetize a loyal audience and to foster a long-term relationship with your brand. Finding out what actually pushes your customers to use your app will quite often show you the ineffective elements or chapters, and allow you to add more value to the really efficient ones. So how do you measure this thing – mobile app retention?”
How to Measure Your Social Media ROI Using Google Analytics
“Do you want to understand your social media return-on-investment (ROI)?
Are you tracking the customer journey in Google Analytics?
In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.”
Analytics Mistakes: Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data
“Problems in Google Analytics are causing you to get bad data, misunderstand reports and draw wrong conclusions. Many of these are not your fault, they’re due to settings, bugs and the configuration of Google Analytics. There are also some that are just easy to misunderstand and that I’ve seen trip up even experienced consultants. “