Analytics Everywhere: Universal Analytics Library for PHP
This opens a huge range of tracking options on some of the most popular (and even the least popular) content and publishing frameworks in the world. (If you didn’t know already, PHP remains immensely popular.) If you have a web presence, there’s a really good chance you’re already using PHP.
So what might you want to measure?
- Your data service platforms – the ones that provide data APIs for internal operations, and/or to your clients.
- Back-end task processing, subscription billing services – measure your side of customer lifecycle.
- Publishing, content delivery and emailing systems, offline remarketing and analysis systems.
We’re excited to start tying it into our own platforms too. Hopefully we’ll be able to release some demo code of our own integrations as we go, and we’d love to hear how you apply it too.
Get the Code
Note that this is still in beta; there are some niche features we’re still working on, but for the majority of use-cases it should be quite functional. We welcome your feedback on any issues or features you’re interested in.