Beyond Analytics

Is your site ready for Google’s new mobile optimization requirements?

Posted at June 18, 2013 | By : | Categories : Beyond Analytics,Google Analytics | 0 Comment

For those that missed the recent announcement, Google is updating their search algorithm to favor sites that provide a rich mobile experience. Meaning that if your site suffers from some common mobile ailments, you’ll need to make some changes or suffer the ranking consequences. There are some specific points made on the page, but do you know if this applies to you or not? Here are some custom reports built specifically to answer the issues this update spotlights. To install these reports, simply click the appropriate link, select the profiles you want to install it on and click “Save.”

 

CORRECT MOBILE REDIRECTS

When a user is sent to the mobile version of your site, the exact content is not preserved. Instead, they are sent to the primary mobile landing page.

example.com/example –> m.example.com/example
example.com/example –> m.example.com

Is this happening to me?

Install the Mobile Redirect Landing Pages Custom Report to find out. In this report, you can see:

  1. Landing Pages for mobile visits: If you see an unbalanced number of views to “/”, you might be sending traffic to the home page.
  2. Landing Pages by Source: Drill down into the Source/Medium of traffic that is getting sent to mobile pages. If you see a high number of “Direct” visits, you probably have a problem.
  3. Referring Sites: To get a little deeper in traffic sources, you should see which pages are referring traffic. In addition, if you see your own pages referring traffic, you have a cookie reset issue in the redirect that is inflating traffic.

Oh no! It is happening to me! How do I fix it? Follow the steps listed in the official smartphone redirect tips page from Google.

 

SMART-PHONE ONLY ERRORS

There are often cases where some content on your site may be desktop only, so mobile users receive errors. This can be problems with a cart, limitations on video, etc.

Is this happening to me?

To discover errors on your mobile page, install the Mobile Error Pages Custom Report. You can view any mobile pages on your site that have a URI that contains “Error” or “404.” If there are any other custom error messages in the URI, you can add them by clicking the “Edit” button in the top navigation bar.

Oh no! It is happening to me! How do I fix it? For soft 404’s, view the tips on the Soft 404 Errors page from Google Webmaster Tools.

 

PAGE LOAD SPEEDS

Since a lot of users are connected via their data plan, page load speed can be a big deal. A slow moving page will most likely be abandoned before Google Analytics – and your content – can even load. A slow loading page can cost you business.

Is this happening to me?

Install the Mobile Page Load Speed Custom Report. You will see page load times and a variety of page and server-side reports to help determine how slow or fast your site runs. Keep in mind (and there is a metric showcasing it) that page load reports are heavily sampled from visits. So view the results with a grain of salt and understand what the trends are telling you and not necessarily the number of seconds a page took to load.

Oh no! It is happening to me! How do I fix it? The best way to fix this is with a mobile-optimized site. Are your images built for mobile web? Can you cut down the content to make it screen-friendly? Are you running ads on the page that could slow it down? Once you are certain your page is optimized for mobile, work with your hosting company to ensure their speeds are top-notch.

Remember that these reports & tips are designed to set you in the right direction for analysis. They may not all be totally relevant to your needs because each site configuration can be different.

Once you’ve made the updates, track progress and changes with this Mobile Traffic Overview dashboard.

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