Google Analytics

Introducing Google Analytics Premium

Posted at September 29, 2011 | By : | Categories : Google Analytics | Comments

Nearly 6 years ago, Google changed the world of Web Analytics and Online Marketing with the release of Google Analytics – free.  This move began what I see as a revolution and evolution in web analytics by making advanced web analytics tools available to anyone – simply put, making “democratization” of data a reality.  No longer was having data and analysis tools limited to the “elite” marketers at big companies with big budgets – anyone could have great data and do analysis.

Well, today, everything has changed, again.

Why change a good thing?

I’ve been doing Google Analytics consulting since the product was originally released and over those years, the price of “Free” has actually been a barrier in some cases.  Why?  There are many reasons that I’ve heard from companies.  Often they include mis-information about limitations of the free version of Google Analytics, or concerns about the lack of a contract, fiscal relationship, SLA, and support.  If you’re a small business these things are less important.  However, if you’re a large company or just anyone who puts value in an SLA, support, a contract, etc… then the free version does have some drawbacks.

What does Google Analytics Premium Include?

So, just what is included in the Premium version of Google Analytics?  Here’s the run-down, or read the official release from Google.

Enhanced Processing Power

  • Guaranteed processing for up to 1 billion hits per month
  • Faster, intra-day processing for up to 1 billion hits per month
  • Service Level Agreement around data collection, reporting, and processing
    • 99.9% on Collection up-time
    • 99% on Reporting up-time
    • 98% on on-time Data Freshness (within 4 hours)

Advanced Analysis Tools

  • Up to 50 Custom Variable slots
  • Unsampled report downloads for custom report requests
  • Unaggregated report downloads for large report requests (up to 1 million rows per download)
  • Attribution Modeling for Multi-Channel Funnels/li>

Dedicated Support

  • Dedicated Account Management
  • Phone & Email support 10 hours per day, 5 days per week
  • Implementation Consultation & Tagging Audit
  • Live & Webinar Training
  • 24/7 Product Emergency Escalation Support, if the product is ever outside of the SLA

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