Monday Q & A: showing your site's domain name in content reports

Monday, 19 July 2010 12:23 Caleb Whitmore Google Analytics

This is the first of what I hope to make a regular series on Monday mornings: Q&A. Send in your questions throughout the week, and I'll pick one to answer on Monday and get your week off to a great start! This first question came in over the weekend and relates to a topics that has certainly been written about before, however I thought I'd write my own response to this question rather than simply referring out to a help article on Google or other blogs so I can introduce in a bit of my own experience on the matter and a slightly different, and I think improved, take on the filter for the job.

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Access Custom Variables as Dimensions on any report

Tuesday, 20 April 2010 16:57 Caleb Whitmore Google Analytics

Get Custom Variables in any Report via Dimensionator

The advent of Custom Variables in Google Analytics is a big step forward for the platform. Custom Variables afford a new level of capability and flexibility for Google Analytics. The best way I know of to explain this capability is that Custom Variables are a means of creating "meta data" - data about data. Custom Variables are a way to describe additional information about a page, a session, or a visitor. However, accessing Custom Variable data is a challenge - either you must view the Custom Variables report, or create a Custom Report... until now! With today's update to Dimensionator, we've added links to activate all five Custom Variable Keys and Values in any report that can handle cross-Dimension analysis of data.

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Google Analytics Training in San Jose + Save 15% at eMetrics!

Monday, 19 April 2010 17:31 Caleb Whitmore Google Analytics

On May 3rd I'll be leading a Google Analytics training workshop at the 2010 eMetrics Marketing Optimization Summit in San Jose.

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How reliable is your Google Analytics data?

Wednesday, 31 March 2010 16:46 Caleb Whitmore Google Analytics

"Is my Google Analytics data accurate and reliable?"

That's a question I hear almost daily. And what I've found may be surprising, or perhaps may not be... most Google Analytics profiles have problems with reliability. Why? It isn't because of an inherent problem with Google Analytics, but rather a problem with how it has been implemented on the site in question. The most common mistake for implementing Google Analytics is failing to configure the tracking tags for your particular site. This is a pervasive problem because it's really easy to get started with Google Analytics using the basic tags handed to you during account signup or profile creation. BUT, more often than not, those tags are going to be incorrect for your website and, when implemented, result in data with problems.

So, how do you know if your Google Analytics data has problems from an implementation mistake? We've built a tool to help figure this out: Analytics HealthCheck, and I'm very excited to officially announce the open beta! Read on for more about HealthCheck, how it works, and how you can use it.

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What the "opt-out" option means for Google Analytics

Friday, 19 March 2010 16:18 Caleb Whitmore Google Analytics

This morning I noticed a short post on the Google Analytics blog quietly announcing a forthcoming (i.e., yet to be released - this IS still Google right, and they're talking about something not yet released??) way for users to opt-out of being tracked by Google Analytics. The feature will be a "global browser based plug-in to allow users to opt out of being tracked by Google Analytics". What does this mean for the future of Google Analytics?

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