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Analytics Prose - words from Google Analytics professionals

  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

    Posted at December 6, 2012 | By : | Categories : BEST Practices, Blog, Digital Analytics Strategy, Events, Google Analytics
  • Analytics Pros Welcomes Their New Conference Series: BEST Practices

    BEST Practices: Google Analytics - Seattle We've all heard it said and have asked it ourselves: "What's the best practice for that?" Well, search no more! Our team at Analytics Pros is excited to announce that we are bringing together leading minds in Google Analytics to Seattle at the Seattle Art Museum for BEST Practices - an exclusive one-day, one-of-a-kind learning experience that will immerse you in the best practices for Google Analytics, followed by a one-day training workshop that includes time to take the Google Analytics Individual Qualification certification exam. Thursday, December 6th: BEST Practices & ...

    Posted at November 14, 2012 | By : | Categories : BEST Practices
  • China Blocks Google Analytics – Are You Affected?

    On Friday, November 9th reports began to surface that the Chinese Government had blocked Google services, including, purportedly, Google Analytics. What's the Impact of This on Google Analytics? If the Google Analytics block remains, this has a couple fairly significant impact on users of the service. Impact #1: Your Traffic Reports If you have customers in China, and you use Google Analytics to measure your website or mobile apps that are visited by those customers, you won't see their activities reported in GA anymore.  Depending on how much of your traffic is from China you may not notice much of ...

    Posted at November 10, 2012 | By : | Categories : Google Analytics
  • Google Tag Manager Case Study with Analytics Pros and GoPro

    Google recently released a case study illustrating the advantages of a fast moving company (GoPro) using Google Tag Manager. Some of the highlights of that partnership with Analytics Pros include consolidating all of their tags into one tool and helping create custom rules and macros that effectively give GoPro's marketing team control over publishing and modifying their tracking tags. This allowed GoPro to scale their marketing efforts alongside the explosive growth in popularity their products received.

    Posted at November 9, 2012 | By : | Categories : Blog, Google Analytics, News, Tag Management
  • How Universal Analytics will Change Your Life

    Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings.  This has significant implications on how we live our lives and how we analyze every action ... and this means that we'll need to do analysis on every unique activity. Enter Universal Analytics, which begins to tie all of our unique information together into one seamless thread of insight.

    Posted at November 7, 2012 | By : | Categories : Google Analytics, News
  • Sound The Alarms!

    Creating Comprehensive Custom Alerts in Google Analytics Have you ever logged into Google Analytics to discover something went wrong with the data a week ago and you had no idea? Or your dev team changed the PDF download page and broke your GA tracking funnel?  Or maybe your IT resource spilled his beer on the web server? Things happen and data can go wild, and unless you are logged into Google Analytics daily, you might have data problems without realizing it. Google Analytics provides an incredibly helpful feature called Custom Alerts.  Custom Alerts can help alleviate the need for daily checks on ...

    Posted at November 5, 2012 | By : | Categories : Digital Analytics Strategy, Google Analytics
  • Recap of Google Analytics Summit 2012, Day 1: What Matters

      If you didn't catch our Live Blog from the Summit, go read it now!  As you'll read, there was a lot of data to churn through and ...

    Posted at October 29, 2012 | By : | Categories : Events, Google Analytics
  • GA Summit 2012 Live Updates

      4:34 pm, Google Analytics Premium - Manav Mishra & Chip Hall Year in Review Guiding Principles: Best in class service, simple and friction-free experience, ...

    Posted at October 29, 2012 | By : | Categories : Events, Google Analytics, News