Blog

Analytics Prose - words from Google Analytics professionals

  • How Universal Analytics will Change Your Life

    Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings.  This has significant implications on how we live our lives and how we analyze every action ... and this means that we'll need to do analysis on every unique activity. Enter Universal Analytics, which begins to tie all of our unique information together into one seamless thread of insight.

    Posted at November 7, 2012 | By : | Categories : Google Analytics, News
  • Sound The Alarms!

    Creating Comprehensive Custom Alerts in Google Analytics Have you ever logged into Google Analytics to discover something went wrong with the data a week ago and you had no idea? Or your dev team changed the PDF download page and broke your GA tracking funnel?  Or maybe your IT resource spilled his beer on the web server? Things happen and data can go wild, and unless you are logged into Google Analytics daily, you might have data problems without realizing it. Google Analytics provides an incredibly helpful feature called Custom Alerts.  Custom Alerts can help alleviate the need for daily checks on ...

    Posted at November 5, 2012 | By : | Categories : Digital Analytics Strategy, Google Analytics
  • Recap of Google Analytics Summit 2012, Day 1: What Matters

      If you didn't catch our Live Blog from the Summit, go read it now!  As you'll read, there was a lot of data to churn through and ...

    Posted at October 29, 2012 | By : | Categories : Events, Google Analytics
  • GA Summit 2012 Live Updates

      4:34 pm, Google Analytics Premium - Manav Mishra & Chip Hall Year in Review Guiding Principles: Best in class service, simple and friction-free experience, ...

    Posted at October 29, 2012 | By : | Categories : Events, Google Analytics, News
  • Strategic Digital Analytics: A Framework for Success

    Three Buzzwords That Mean Something Strategic.  Digital.  Analytics.  Three buzzwords that on their own are over-used but, when strung together, actually mean something.  I've been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it's-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we're (for now) calling "digital." When it comes to analytics and data, there is promise: that things can be made better.  With data, you'll have insight.  With insight you can improve things and gain an advantage in the marketplace.  Yet, for all the data in the world, I daily see a surprisingly short-supply of this ...

    Posted at October 29, 2012 | By : | Categories : Digital Analytics Strategy, Google Analytics
  • Google Universal Analytics

      Google announced today at the Google Analytics Summit a new approach to analytics - known as Universal Analytics - that will allow tracking across multiple devices and platforms including computers, mobile devices, point of service, game systems, and kiosks. This approach will also start using a single user tracking ID and provide offline tracking capabilities. The goal being to provide users with information across platforms and refocus digital analytics around the user. With ...

    Posted at October 29, 2012 | By : | Categories : Events, Google Analytics
  • Q&A: When Campaign Tracking Does Not Work

    Here's built from a question posed on the Google Analytics Support Forum. Question: Direct and Referral Traffic Doesn't Add Up For Campaigns I've been running Google analytics for several months and was particularly monitoring referral traffic after running several non-google ad campaigns via Facebook and LinkedIn. The results appeared pretty disappointing until I discovered this week that I am now 99% certain that over 70% of the traffic attributed by analytics to Direct traffic was in fact from these adds- all had an almost 90-100% new user rate and to the slightly obscure but specific pages my ads were ...

    Posted at October 16, 2012 | By : | Categories : Google Analytics
  • Debugging a dataLayer push event in Google Tag Manager

    A question on the Google Tag Manager support forum caught my attention and I wrote a response there, which is now the basis for this blog post. In case you were ice climbing in the Hymalayas or under a rock for the last couple weeks, Google released a Tag Management platform called Google Tag Manager last week.  This platform enables marketers to manage marketing tracking tags without the need for IT involvement to launch new tags or make tag changes. The Data Layer Feature of GTM One of the very awesome features of Google Tag Manager is called ...

    Posted at October 10, 2012 | By : | Categories : Tag Management