Blog

Analytics Prose - words from Google Analytics professionals

  • Dimensionator is Dead, but DMA lives in the New GA

    Geographic analysis in Google Analytics is one of the most useful features.  However, reporting based on "city" can be very misleading because it is too narrow.  Likewise, reporting by "region" (State, in the US) is too broad.  Google Analytics lacks Zip Code resolution, so what's left?  It would be great if Google Analytics reported by DMA's (designated marketing area) - the geographic definition of media markets in the United States that have been used almost universally by marketers for decades. A few years ago now I wrote ...

    Posted at April 17, 2012 | By : | Categories : Google Analytics
  • Quick Resources on Goals in Google Analytics

    I get a lot of questions about Goals in Google Analytics and find myself sending basically the same email to people on a regular basis, providing links to some useful resources on setting up and using Goals in Google Analytics.  So, what better that to save some electrons and put that email into a blog post here. While I could literally write a book about Goals in Google Analytics (actually, I did just that), for the sake of brevity in this post I'm going to point you to some greta learning resources for Goals, and Google Analytics in general... here you ...

    Posted at April 10, 2012 | By : | Categories : Google Analytics
  • Two Key Takeaways from eMetrics & GAUGE San Francisco 2012

    First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible.  There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry.  I would highly recommend anyone who analyzes data to attend eMetrics.  And if your job allows you to touch Google Analytics at any point, GAUGE will certainly teach you something new that you can bring back and improve performance and increase insights. That being said, I think there were two key takeaways from this past week: 1. Voice Of Customer (or VOC) is HUGE. 2. Methods in which you ...

    Posted at March 26, 2012 | By : | Categories : Digital Analytics Strategy, Google Analytics
  • Google Analytics Launches New Social Measurement Suite

    Today at the SES (Search Engine Strategies) conference in New York City, Google Analytics announced a new suite of reports designed to enhance the measurement of Social Media. This is a welcome and exciting development for the Google Analytics product platform, as it makes analyzing and attributing the value contributed by Social Media easier and faster to accomplish. What the New Social Reports Contain The new suite of Social Media measurement reports contain a litany of capabilities, including: Consolidated reports for Social websites referring traffic to your site Social ...

    Posted at March 20, 2012 | By : | Categories : Google Analytics
  • Urchin EOL, But Your Data Is Still Alive

    As you’ve probably heard, Google is retiring the Urchin product line in two weeks on March 28th. Urchin will continue functioning after that date, but new licenses will not be available for sale, and existing licenses won’t be  upgraded. It has served us pretty well until now, but its age is showing. Avoiding Zombie Urchin So is it the end for Urchin? It doesn’t have to be. As long as your IT organization can maintain a server that runs Urchin, running ...

    Posted at March 14, 2012 | By : | Categories : Urchin Analytics
  • Pro Tips for GAUGE 2012 San Francisco

    And the countdown begins for GAUGE in San Francisco. Two packed days of insight, hands on experience and networking. Day 1 a Google Analytics User Conference; Day 2 full of Training Workshops.   With GAUGE only a few days away, we want to ensure you have the most enriching and meaningful experience possible.  We will spend the days diving deep into Google Analytics and meeting the faces that are behind the scenes, so be sure to make the most of every minute. Here are a ...

    Posted at March 2, 2012 | By : | Categories : Events, Google Analytics
  • Designing in a Vacuum: How to Make Your Website Suck

    Recently we wrote about common pitfalls of redesigning and launching your website.  There was one section in particular that incited some debate, which is expected because we only touched on the tip of the iceberg. And because of that, we were inspired to expand upon the concept of Designing in a Vacuum. Sucks: Designers are designers, not analysts Clean Sweep: It is true that there is a left brain, right brain battle at times, but they are not at odds. As with most things in life, there is a happy medium. The job of an analyst is to be able to fully interpret a ...

    Posted at January 27, 2012 | By : | Categories : Blog, Google Analytics
  • Urchin Retirement Party

    On January 20th Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012. So, what better thing to do than throw a retirement party for Urchin!  It seemed fitting to us.  In this post I've reviewed our take on what this means and what you should (or shouldn't) do about it.  Enjoy, and don't forget to have a slice of cake before leaving. What Does the Retirement of Urchin Really Mean? The team here at Analytics ...

    Posted at January 22, 2012 | By : | Categories : Urchin Analytics