Blog

Analytics Prose - words from Google Analytics professionals

  • Pitfalls of Launching a Redesigned Site

    Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered, as well as tips to overcome these. Launching Imperfection First of all, expecting a site to be 100% complete on time is a bold expectation. It is always best to design and build the site in a development (or staging) environment first, and then transfer the files to the ...

    Posted at January 13, 2012 | By : | Categories : Blog, Google Analytics
  • Why attend GAUGE

    I was recently emailing with a client who was asking about attending GAUGE.  His question was simply "is GAUGE worth it?"  Which got me thinking - is it?  Why attend GAUGE out of all the other conferences out there?  I have answer that begins with a story. A Founding Vision for GAUGE My vision for GAUGE begin shortly after founding Analytics Pros when I was moderating a panel session at SMX Toronto a few ...

    Posted at January 9, 2012 | By : | Categories : Blog, Events, Google Analytics
  • GoogleBot Gets Smarter: Crawling AJAX Comments

    For years, Google has not crawled a significant part of websites and blogs: the comments.  There were two reasons for this: Regarding #1, Panda updates have done a great job in removing spam sites with bad comments.  Also, most websites have now established a platform and ...

    Posted at November 17, 2011 | By : | Categories : Search Optimization
  • Flow Visualizations in GA: Bringing Sexy back to Web Analytics

    Google Analytics is an amazing platform - and the new version has been piling on the sexy features - new interface, word clouds, multi-channel funnels, real-time, premium, and now this... goal flow visualizations. If you've used Google Analytics' features for Goals and Funnels, or for Navigational Analysis, you've probably been left asking lots of questions about how people come to your site and move through it.  Historically, GA has been pretty poor at doing this.  Navigational Analysis reports only show previous/next page paths, Goal Funnels show ...

    Posted at October 19, 2011 | By : | Categories : Google Analytics
  • The Imperative of 301 Redirects

    I feel like I've been living under a rock because I just discovered the Google Webmaster Help channel on YouTube. In a few minutes I perused through a few videos and one jumped out to me because it deals with an issue I am constantly facing with clients and helping to guide them through. That issue is redirecting content, specifically 301 redirects. Just this last week I was working with an enterprise client who is going through some significant organizational shifts and migrating content as well as infrastructure.  Part of the challenge is dealing with changing URL's ...

    Posted at October 10, 2011 | By : | Categories : Search Optimization
  • Introducing Google Analytics Premium

    Nearly 6 years ago, Google changed the world of Web Analytics and Online Marketing with the release of Google Analytics - free.  This move began what I see as a revolution and evolution in web analytics by making advanced web analytics tools available to anyone - simply put, making "democratization" of data a reality.  No longer was having data and analysis tools limited to the "elite" marketers at big companies with big budgets - anyone could have great data and do analysis. Well, today, everything has changed, again. Why change a good thing? I've been doing Google Analytics consulting since the product was ...

    Posted at September 29, 2011 | By : | Categories : Google Analytics
  • 37 Google Analytics Training Events You Didn’t Know About

    Google Analytics User Conferences Do you want to meet other GA users?  Learn from top GA experts?  Talk with the engineers and product managers of Google Analytics?  Other vendors have user conferences - so why not Google Analytics?  Well, there are!  While pretty new (only a handful have taken place so far around the world), these events are sure to grow in frequency.  Here's a short-list of upcoming Google Analytics User Conferences around the world. GAUGE - the Google Analytics Users' Great Event, New York City, October 17th - 18th (

    Posted at September 22, 2011 | By : | Categories : Events, Google Analytics
  • Next Generation of Analytics Engine – Interactive Management Console

    ​Analytics Engine "lotus" Release Is Here After more than 2 years of development we're extremely excited to announce the release of our next generation for Anaytics Engine.  We've codenamed this project "lotus" after the favorite car of our senior product engineer on the platform.  This release is more than an update: it is a whole new world.  With lotus we're moving to: A completely new engine core - written from the ground up, super small, super​ fast, and extremely​ powerful Completely new rule syntax - rules are now more powerful than before allowing more complex criteria and expanded reporting capabilities CDN-based script delivery​ - prior versions of Analytics Engine served the script core ...

    Posted at September 14, 2011 | By : | Categories : Google Analytics