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Analytics Prose - words from Google Analytics professionals

  • Hands-on Google Analytics Training Workshop, Washington DC, October 7 – 8 2010

    It's that time of year again - eMetrics in Washington DC is right around the corner!  This year, as in previous years, I'll be leading a Google Analytics training series alongside the eMetrics Marketing Optimization Summit.  However, this training will be a bit different, following a 2-day format with true workshop-style hands-on time, along with lots of take-home resources. Register at the eMetrics site.  Use code GADC10 for 20% off the Google Analytics Workshop and 10% ...

    Posted at September 24, 2010 | By : | Categories : Events, Google Analytics
  • First look screencast of Urchin 7′s new interface

    Get a first-look Video of the new Urchin 7 User Interface As we noted in our announcement about the launch of Urchin 7, the software boasts a completely new reporting interface in addition to a long list of back-end improvements.  This morning I've taken a few minutes to create a short screencast touring the new reporting interface. The screencast video is less than 5 minutes and runs through the user interface with highlights of new key features. What You'll See Get a first-look at: Roll-up ...

    Posted at September 2, 2010 | By : | Categories : Urchin Analytics
  • Urchin 7 Now Available!

    Urchin 7 is Finally Here! A subtle change to the Urchin Software homepage this morning and addition of a new "features list" marks the release of Urchin 7, the next generation of Google's web analytics software product. The new version of Urchin includes a long list of enhancements including a completely new user interface, event tracking, custom advanced segments, 64bit support, roll-up dashboards, parallel profile processing, a new data export API, and much more. Get the complete details ...

    Posted at August 31, 2010 | By : | Categories : Urchin Analytics
  • Monday Q&A: Tracking Email, Banners, and other Campaigns with Google Analytics

    This is the second installment in my new "Monday Q&A" series. The first Monday Q&A addressed getting the hostname (or domain) to appear in your Content reports within Google Analytics. This edition visits Campaign Tracking - something that probably isn't a new topic if you've been using GA for a while, but perhaps you're not a pro at this, or perhaps you're completely unfamiliar. Regardless, this article will enlighten you to the basics for campaign tracking. And bonus: get a free tool for quickly building dozens or hundreds of properly tracked campign URL's! The Question:

    Posted at August 16, 2010 | By : | Categories : Google Analytics
  • Update on our Analytics Toolbar / Dimensionator

    This update refers to the Dimensionatortool on our Analytics Toolbar, which is currently not functioning properly within Google Analytics and provides a temporary workaround for the most popular set of extra dimensions: DMA. Known Issue with Dimensionator Currently Dimensionator is not working within Google Analytics. A recent change made by Google impacted how our code interacts with the Google Analytics interface code when you activate Dimensionator and select a dimension. We are working on a fix for this, but it is proving more difficult than anticipated. Stay tuned here or follow us on ...

    Posted at August 5, 2010 | By : | Categories : Google Analytics
  • How to share an Advanced Segment in Google Analytics

    Just how do you share a Custom Advanced Segment in Google Analytics? The Advanced Segments feature of Google Analytics is one of, if not the, most powerful feature of Google Analytics today. Creating segments is an easy process that allows slicing and dicing your website traffic into segments that let you look beneath the surface of the average, non-segmented data. BUT, sharing these segments from one account to another is, honestly, harder than it should be.  So, I've made a short video to explain the process of sharing. How does segment sharing work? Contrary to what I think would be intuitive, segments ...

    Posted at August 2, 2010 | By : | Categories : Google Analytics
  • Monday Q & A: showing your site’s domain name in content reports

    This is the first of what I hope to make a regular series on Monday mornings: Q&A. Send in your questions throughout the week, and I'll pick one to answer on Monday and get your week off to a great start! This first question came in over the weekend and relates to a topics that has certainly been written about before, however I thought I'd write my own response to this question rather than simply referring out to a help article on Google or other blogs so I can introduce in a bit of my own experience on ...

    Posted at July 19, 2010 | By : | Categories : Google Analytics
  • Access Custom Variables as Dimensions on any report

    Get Custom Variables in any Report via Dimensionator The advent of Custom Variables in Google Analytics is a big step forward for the platform. Custom Variables afford a new level of capability and flexibility for Google Analytics. The best way I know of to explain this capability is that Custom Variables are a means of creating "meta data" ...

    Posted at April 20, 2010 | By : | Categories : Google Analytics