Blog

Analytics Prose - words from Google Analytics professionals

  • BEST Practices for Google Analytics Conference

    The digital analytics field is constantly shifting, always growing and perpetually exciting. If you are looking to learn more about Google Analytics best practices, the strategies of leading companies, and the newest GA features, join us at BEST Practices for Google Analytics, a new conference series presented by Analytics Pros. Designed for those who want to be engaged, strategic and trained - BEST Practices is a place where people can come together to engage in their Google Analytics, become strategic about ...

    Posted at April 2, 2013 | By : | Categories : BEST Practices, Blog, Events, Google Analytics, Team
  • An Easier Way to Share Advanced Segments

    Advanced Segments are hands-down one of the most powerful features in Google Analytics.  But, if you use GA in a collaborative environment (i.e. you're not stuck in a cave or under a rock somewhere) and you need to share segments, you'll know that's a hard thing to do.  Even more, sharing a specific report with a specific segment applied is harder still. Well... actually, there's a trick that has made my life a lot easier, and I'm going to show it to you :) Here's a screencast showing how ...

    Posted at February 15, 2013 | By : | Categories : Google Analytics
  • Understanding the Digital Impact of a TV Ad with GA Premium

    Oh television.  Sometimes I forget it even exists.  The number of times I've watched something on an actual TV in the last year is probably lower than the number of kids I have (4 kids, to give you perspective).  We do watch screens - but it's all iPad or iMac based viewing. So, when a digitally obsessed person like me thinks about TV ads there's a tendency to think they are irrelevant.  Not so.  And I should know better.  In reality, I have to remember ...

    Posted at February 7, 2013 | By : | Categories : Google Analytics
  • Wrapping up the GAUGE Conference

    A Proud Moment As you'll read below, we've decided to wrap up the GAUGE conference that I founded nearly two years ago.  While it is bitter to see something that I loved doing come to a close, there's a silver lining in that it provided a unique and valuable contribution to the ecosystem around Google Analytics over ...

    Posted at February 4, 2013 | By : | Categories : Blog, Events, Google Analytics
  • Real-time testing Google Tag Manager rules with Google Analytics reports

    I was inspired by a discussion over on the Google Tag Manager forum to write up a method I've been using for testing Google Tag Manager rules in real-time. The method uses Google Analytics' real-time reporting feature paired with a specially formatted tracking hit fired into Google Analytics. Video: Real-Time Testing Google Tag Manager Here's a screencast of the method in practice that I put together.  Read below for the details to give it a try yourself. ...

    Posted at January 17, 2013 | By : | Categories : Google Analytics, Tag Management
  • 13 Google Analytics Goals for 2013

    As we prepare for the 2013, as a follow up to our Best Practices Conference this month, Analytics Pros has put together the following 13 goals for 2013. We suggest taking some time to really pour over this list with your team and coming up with a plan for the new year. 1. Start Clean 2. Measure Value 3. Setup a Goal Framework 4. Use Goal Flows 5. Use the Full GA Data Model 6. Stop Using Sampled Data 7. Dive into Universal Analytics  8. Upload Additional Cost Data  9. Get Certified & Stay Sharp 10. Use Multi-channel Data & Attribution 11. Deploy Google Tag Manager 12. Take ...

    Posted at December 21, 2012 | By : | Categories : BEST Practices, Blog, Digital Analytics Strategy, Events, Google Analytics
  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

    Posted at December 6, 2012 | By : | Categories : BEST Practices, Blog, Digital Analytics Strategy, Events, Google Analytics
  • Analytics Pros Welcomes Their New Conference Series: BEST Practices

    BEST Practices: Google Analytics - Seattle We've all heard it said and have asked it ourselves: "What's the best practice for that?" Well, search no more! Our team at Analytics Pros is excited to announce that we are bringing together leading minds in Google Analytics to Seattle at the Seattle Art Museum for BEST Practices - an exclusive one-day, one-of-a-kind learning experience that will immerse you in the best practices for Google Analytics, followed by a one-day training workshop that includes time to take the Google Analytics Individual Qualification certification exam. Thursday, December 6th: BEST Practices & ...

    Posted at November 14, 2012 | By : | Categories : BEST Practices