Blog

Analytics Prose - words from Google Analytics professionals

  • Tracking Sponsored Search Actual Keyword Search Terms for all engines using only 1 filter

    A couple years ago the folks at Omega Digital Media and GA Experts collaborated on a filter to combine the actual search term (say, "size 12 men's running shoes") with the bidded term (say, "mens running shoes").   I was replying to a post on the Google Analytics Help Forum last year and wanted to reference the filter settings, but couldn't find the original post, so I've decided to write my own.   Original credit for the idea goes to Jim Newsome at Omega.  Read on ...

    Posted at January 11, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics

    Resistance is Futile in 2010 with Dimensionator I'm very excited to announce the release of a new Google Analytics enhancement tool by Analytics Pros I'm calling "Dimensionator." If you know your sci-fi you should already be upset that I've mised the Borg and Terminator in my post title - but hey, they both ...

    Posted at January 7, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Understanding Google Analytics “cookie domain” settings

    What's all the fuss about Google Analytics cookies and "domains"? Whether you're a brand new user of Google Analytics or have a UA account number below 50,000. i.e. "UA-42442-1" - just a way to brag you've been using GA a looooong time :), understanding the cookies used by Google Analytics and the critical issues surrounding the domain to which those cookies are written and read is paramount to accuracy and reliability of your Google Analytics data.  The number one problem I consult with clients on solving relates to cookie domain issues.  It most commonly manifests in the form of "self-referrals", i.e. ...

    Posted at January 7, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Don’t Kill the Messenger if you Don’t Like the Message

    I just wrote an email reply to someone who sent me an analytics question from the "ask any question" box on the left side-bar of my site (you should see it here).  It's common to get questions like "why doesn't Google Analytics show any data" and the like, as well as the inquiry for more interesting problems or requests for consulting.  The e-mail reply I just wrote was one in a dialog around the question asked by this user and it struck me this morning as something I'd like to post because it drives home a good point.  Read on ...

    Posted at December 23, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Urchin vs. Google Analytics Comparison of Differences

    What's the difference between Google Analytics and Urchin? Updated for Urchin 7 I'm often asked this question, and yesterday was on the phone with someone interested in our Urchin Hosted product and decided that I should write this up rather than explaining it over an over again without anything documented.  So, here's the result: a quick and simple list of the have's and have-not's of Urchin Software vs. Google Analytics.  I promise someday that I will create a beautiful table with nice colored boxes for this comparison, but until that day arrives ...

    Posted at December 1, 2009 | By : | Categories : Urchin Analytics | 0 Comment
  • Visitor Scoring for CRM Integration using Urchin Software and Urchin Hosted

    Lead Scoring: The Holy Grail of Marketing Analytics Many marketers I've talked to have a long-held desire to score leads in their CRM based on behavorial website usage data.  Yes, it is a concept wrought with privacy implications that have merit and must be considered, but presuming you've created a good privacy policy that governs how you'll use data and privdes an opt-out method, we really should all be able to sleep at night AND score leads based on website usage and behavior.  And, with Urchin + the Urchin API it's more than possible! Visitor Scoring with Urchin ...

    Posted at November 9, 2009 | By : | Categories : Urchin Analytics | 0 Comment
  • New Google Analytics Features: Intelligence & More

    On Tuesday afternoon at the eMetrics Summit in Washington DC, Google announced some exciting new features for the Google Analytics product. These features include: Intelligence. An algorithmically-driven tool that finds the important "needles" in the "haystack" of analytics data and points them out to you automatically.  You can also create custom alerts based on any criteria and have it send you an email when the alert is triggered. More goals - 20 goals in fact!  Plus, goals can now be engagement-based (time on site, pages visited) or interaction based. Enhanced custom segments - different than the in-tool ...

    Posted at October 21, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Training in Washington DC, October 19th

    Have you ever wanted to learn more about Google Analytics?  Just how do all the "moving parts" fit together and work?  What are the best techniques for using the reporting interface?  How can you measure and optimize all your marketing campaigns using Google Analytics, not just AdWords?  Well, here's your chance! UPDATE: See below for an exclusive discount code! On October 19th I'll be leading a Google Analytics training day in Washington DC at the eMetrics Marketing Optimization Summit.  This one-day intensive will immerse you in the world of Google Analytics.  I'll be covering the ...

    Posted at October 12, 2009 | By : | Categories : Google Analytics | 0 Comment