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Analytics Prose - words from Google Analytics professionals

  • Access Custom Variables as Dimensions on any report

    Get Custom Variables in any Report via Dimensionator The advent of Custom Variables in Google Analytics is a big step forward for the platform. Custom Variables afford a new level of capability and flexibility for Google Analytics. The best way I know of to explain this capability is that Custom Variables are a means of creating "meta data" ...

    Posted at April 20, 2010 | By : | Categories : Google Analytics
  • Google Analytics Training in San Jose + Save 15% at eMetrics!

    On May 3rd I'll be leading a Google Analytics training workshop at the 2010 eMetrics Marketing Optimization Summit in San Jose. Like last year's San Jose training this will be an action-packed, full day of Google Analytics excitement.  I'll be covering Google Analytics from end-to-end, including implementation planning, interface features (things you may not know about!), and advanced analysis tools.  I'll also work in more time for Q&A, and if you bring your laptop, follow along in your GA account as I teach.  As always, over lunch and breaks I'm available for 1:1 Q&A with ...

    Posted at April 19, 2010 | By : | Categories : Google Analytics
  • Canned Urchin (On a Stick)

    Over here in cloud-land, we periodically need to deploy multiple Urchin installations to a single machine. Some pieces of that puzzle are obvious, but doing it right for a production environment gets tricky. One major factor is our client's privacy, but this gets conveniently resolved by another (pre-emptive) security move: chroot jails. Jailing an Urchin installation locks it into its dedicated directory structure. No Urchin user can navigate other parts of the host server, only what the jail contains. Relocating an Urchin installation is also useful. If a client needs to ...

    Posted at April 14, 2010 | By : | Categories : Urchin Analytics
  • How reliable is your Google Analytics data?

    "Is my Google Analytics data accurate and reliable?" That's a question I hear almost daily.  And what I've found may be surprising, or perhaps may not be... most Google Analytics profiles have problems with reliability.  Why?  It isn't because of an inherent problem with Google Analytics, but rather a problem with how it has been implemented on the site in question.  The most common mistake for implementing Google Analytics is failing to configure the tracking tags for your particular site.  This is a pervasive problem because it's really easy to get started with Google Analytics using the basic tags handed to ...

    Posted at March 31, 2010 | By : | Categories : Google Analytics
  • What the “opt-out” option means for Google Analytics

    This morning I noticed a short post on the Google Analytics blog quietly announcing a forthcoming (i.e., yet to be released - this IS still Google right, and they're talking about something not yet released??) way for users to opt-out of being tracked by Google Analytics.  The feature will be a "global browser based plug-in to allow users to opt out of being tracked by Google Analytics".  What does this mean for the future of Google Analytics? What Does this Opt-Out Feature Mean for Google Analytics Users? First of all, I commend Google on pursuing privacy protection for users ...

    Posted at March 19, 2010 | By : | Categories : Google Analytics
  • Day of Week Analysis with Google Analytics + More Date Dimensions

    Have a Date with Google Analytics I'm really excited to announce the third update to Dimensionator, the first compoment of our Analytics Toolbar platform. As promised in previous Dimensionator updates, we've been working to add access to more unlisted and normally inaccessible dimensions. This latest update makes some of my favorite secret dimensions accessible anywhere in Google Analytics: day of week, hour of the day, date and five more date/time dimensions. If you aren't already using Dimensionator, day of week is a must-have reason to add the bookmarklet now!

    Posted at March 5, 2010 | By : | Categories : Google Analytics
  • Google Analytics Training at Toronto eMetrics, April 6th – 7th 2010

    On April 6th and 7th I'll be leading a Google Analytics training workshop at the 2010 eMetrics Marketing Optimization Summit in Toronto.  I'm excited about this training series because it is a two-day event rather than the typical one-day Google Analytics training days I've done in conjunction with other eMetrics events.  Two days affords time to get more in-depth  on both beginning/intermediate as well intermediate/advanced topics.  Bonus for you: use the code "CALEB15" when registering for eMetrics Toronto and get a 15% discount! Day 1 will focus on introductory and basic analysis topics including: planning your ...

    Posted at March 4, 2010 | By : | Categories : Google Analytics
  • Tracking the number of unique keywords by month

    A recent discussion with a client and between some Google Analytics Authorized Consultants I know inspired me to summarize a technique for tracking the number of unique keywords referring traffic to a site and analyzing the trends between keyword growth and traffic growth.  So, this short post describes just that and provides a Custom Report link and workin Excel pivot table sample to build your own reports from. Update (11/18/2010): I've made the Excel example and Custom Report in this post available for download here. Part 1: Custom Report for analyzing Traffic by Month This is the first part to ...

    Posted at February 13, 2010 | By : | Categories : Google Analytics