Blog

Analytics Prose - words from Google Analytics professionals

  • Urchin vs. Google Analytics Comparison of Differences

    What's the difference between Google Analytics and Urchin? Updated for Urchin 7 I'm often asked this question, and yesterday was on the phone with someone interested in our Urchin Hosted product and decided that I should write this up rather than explaining it over an over again without anything documented.  So, here's the result: a quick and simple list of the have's and have-not's of Urchin Software vs. Google Analytics.  I promise someday that I will create a beautiful table with nice colored boxes for this comparison, but until that day arrives ...

    Posted at December 1, 2009 | By : | Categories : Urchin Analytics
  • Visitor Scoring for CRM Integration using Urchin Software and Urchin Hosted

    Lead Scoring: The Holy Grail of Marketing Analytics Many marketers I've talked to have a long-held desire to score leads in their CRM based on behavorial website usage data.  Yes, it is a concept wrought with privacy implications that have merit and must be considered, but presuming you've created a good privacy policy that governs how you'll use data and privdes an opt-out method, we really should all be able to sleep at night AND score leads based on website usage and behavior.  And, with Urchin + the Urchin API it's more than possible! Visitor Scoring with Urchin ...

    Posted at November 9, 2009 | By : | Categories : Urchin Analytics
  • New Google Analytics Features: Intelligence & More

    On Tuesday afternoon at the eMetrics Summit in Washington DC, Google announced some exciting new features for the Google Analytics product. These features include: Intelligence. An algorithmically-driven tool that finds the important "needles" in the "haystack" of analytics data and points them out to you automatically.  You can also create custom alerts based on any criteria and have it send you an email when the alert is triggered. More goals - 20 goals in fact!  Plus, goals can now be engagement-based (time on site, pages visited) or interaction based. Enhanced custom segments - different than the in-tool ...

    Posted at October 21, 2009 | By : | Categories : Google Analytics
  • Google Analytics Training in Washington DC, October 19th

    Have you ever wanted to learn more about Google Analytics?  Just how do all the "moving parts" fit together and work?  What are the best techniques for using the reporting interface?  How can you measure and optimize all your marketing campaigns using Google Analytics, not just AdWords?  Well, here's your chance! UPDATE: See below for an exclusive discount code! On October 19th I'll be leading a Google Analytics training day in Washington DC at the eMetrics Marketing Optimization Summit.  This one-day intensive will immerse you in the world of Google Analytics.  I'll be covering the ...

    Posted at October 12, 2009 | By : | Categories : Google Analytics
  • Matt Cutts speaks on SEO at WordCamp SF 2009

    Matt Cutts speaks at WordCamp San Francisco 2009 on Search Engine Optimization I came across a link this morning to what I have to say is one of the best talks on Search Engine Optimization I've ever seen.  It's a video of Matt Cutts speaking at the WordCamp San Francisco 2009 about search engine optimization and WordPress.  What I liked about Matt's presentation is that he is amazingly forthright and straightforward about the importance of what I would call  "common-sense SEO". The Key to SEO, in my Opinion It drives me crazy ...

    Posted at September 2, 2009 | By : | Categories : Search Optimization
  • Refresh Rate: a new metric for measuring content engagement

    I'm excited to introduce a new metric I affectionately call... "Refresh Rate."  After you're done cheering and ask "what the heck is refresh rate" you can read on for the full scoop.  The more exciting thing is that I've collaborated with Jeremy Aube at the  Google Analytics Authorized Consulting firm ROI Revolution to integrate this metric into the  Google Analytics Report Enhancer, a Greasemonkey-based script provided by ROI Revolution for those using the Firefox browser that adds nifty features to the Google Analytics interface. Finding the proverbial Needle in the Haystack Many in the Web Analytics claim that ...

    Posted at August 4, 2009 | By : | Categories : Google Analytics
  • Solution for convert-u5data error “Error changing Directories. Exiting.”

    I've seen this issue come up several times lately as customers migrate their  Urchin Software from version 5 to version 6.  There is a process and set of tools provided with Urchin software to aid the migration of configuration settings and data from Urchin 5 to Urchin 6: uconf2sql and convert-u5data - both are  documented here on the  Urchin Help Wiki. However, the documentation (at the time of writing this) fails to call out a common issue that I've seen coming up for a number of Urchin users: what if you've  customized the ...

    Posted at July 1, 2009 | By : | Categories : Urchin Analytics
  • Un-obfuscating the GA.JS file

    Quick post!Need to read the Google Analytics GA.JS script easily? If you've done much Google Analytics technical work you'll know that figuring out the Google Analytics ga.js script is really hard thanks to the obfuscation/optimization it has been run through.   This trick won't completely un-obfuscate the script, but it will make it a heck of a lot easier to read.So, to see a readable version of the ga.js script, simply copy the script (click here, the select all, copy), and go to the JavaScript Beautifier, paste the script in, and voila.  Now you can ...

    Posted at April 24, 2009 | By : | Categories : Google Analytics