Blog

Analytics Prose - words from Google Analytics professionals

  • Why Robot Takeover Means Job Security

    What if your life could be way more comfortable, and you didn’t have to do... anything? Imagine a world where machines took care of life’s mundane tasks. They'd hear, smell and see the world for themselves, and collect information so you didn’t have to.  In your own personal life, you could save money and be more efficient all at the same time. Not only that, but you'd be living in a time with less unemployment. Why? Because connected devices means lots of data, and lots of data means lots of jobs in the data analytics fields.  Move over George Jetsen, ...

    Posted at December 2, 2014 | By : | Categories : Beyond Analytics
  • 6 Google Analytics Reports (and 1 SDK Update) to Be Thankful for

    As we gear up for a nice, long holiday weekend here at Analytics Pros, we can't help but think about how thankful we are. We've got a talented, growing team and great customers that enable us to keep the lights and the heat on. Light and heat keeper-oners, we appreciate you. We're thankful for you. And we're thankful for Google Analytics because we have the privilege of seeing every day how GA tools help our customers achieve their goals. One of the many great features of GA is the ability to see complicated data in simple to read reports. In the spirit of thankfulness, 6 of our ...

    Posted at November 26, 2014 | By : | Categories : Google Analytics
  • Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

    From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It's time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some helpful articles we’ve found that will help you stay on top of the ball. It’s a little late in the game to ensure your analytics are buttoned up for Black Friday and Cyber Monday on your ecommerce site, but you’ve still got time. If you’re a newbie to ...

  • Mobile User Experience Best Practices a Top Priority for Google

    Google is stepping up its push for best practices in mobile user experience. This has implications for Search Engine Optimization and Analytics. Here are two recent developments: Google now puts a "Mobile-friendly" label on mobile search results when sites are formatted for mobile device. Could Google start adding a "Mobile-not-so-much" label to results for sites that aren't mobile optimized? Not yet, but why not? ...

    Posted at November 21, 2014 | By : | Categories : Mobile, Search Optimization
  • Analytics Roundup: Evel Knievel’s Burning Water Skiis-Data, a Very Omni-Channel Christmas, Chainsaw Sales and Getting Labeled Mobile-Friendly

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention.   Retailers Will Win Holidays with Omnichannel “Now, more than two-thirds of shoppers can be considered omnichannel consumers, according to PwC's holiday shopping forecast... These shoppers research products and make purchases using a combination of technology, online platforms and physical stores. "It's very clear to us that retailers that are leading in the e-commerce space are starting to win a bigger share of the consumer wallet," says Steve Barr, U.S. retail and consumer practice ...

    Posted at November 21, 2014 | By : | Categories : Blog, Digital Analytics Strategy, Google Analytics
  • Optimizely’s New Announcement and Why You Should Care

    A/B testing is a simple idea which, when done well yields great insights for shaping website and app development. With a well-done A/B test you can optimize site performance, and better craft user experience. A/B testing is not a new concept for most development teams. But few software engineers will spend the time and or money to implement a robust A/B testing solution for their products. Enter Optimizely. Optimizely gives developers quick, simple to use tools to start A/B testing on real apps and websites. You can think of them as A/B Testing As A Service, with a simple, easy to use ...

    Posted at November 18, 2014 | By : | Categories : Conversion Optimization, Testing
  • Analytics Weekly Roundup: Strong Innovators Love Data, Trending Halloween Candy, and a Philosophical Espresso Shot on the Internet of Things

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention. The 50 Most Innovative Companies of 2014: Strong Innovators are Three Times More Likely To Rely On Big Data Analytics “Companies who are strong at innovation are three times more likely to rely on big data analytics and data mining than their counterparts who are less adept at innovating (57% versus 19%).” 10 Years of Digital Marketing Trends in 10 Graphs “Here are 10 graphs from Google Trends (focused on the US ...

    Posted at November 14, 2014 | By : | Categories : Beyond Analytics, Blog, News
  • What The Corner Grocer Can Teach Us About Data Analytics

    Let’s say you’ve invented a world changing widget that you plan to sell online. The problem is, you’ve just discovered there’s a Sam’s Widget Barn down the street. Your daydream of rolling around on a six-inch mattress of cash is now officially threatened. Now what? First, slow down. You’re going to have to launch your product, and you’ll need to take your time to observe and discern consumer habits. Wait. Observing consumer habits? Sounds a little like spying. Actually it’s not. It’s more like how Hank, the kindly, pot-bellied, and mustachioed corner ...

    Posted at November 4, 2014 | By : | Categories : Blog, Digital Analytics Strategy