Blog

Analytics Prose - words from Google Analytics professionals

  • Live Blog from the 2014 Google Analytics Summit

    Live Updates from the Google Analytics Summit 2014 in San Francisco The Google Analytics Summit is an annual event for Google Analytics Certified Partners and Google Analytics Premium customers.  This year we'll be live-blogging from the GA summit once again.  As with past summits, we'll provide real-time updates and announcements from what's shared - at least what's available for public sharing. Stay Tuned! Opening Announcements The ...

    Posted at May 28, 2014 | By : | Categories : Google Analytics
  • Enhanced Ecommerce in Google Universal Analytics

    At this week's Google Analytics Summit 2014, Google announced its new Enhanced Ecommerce features for the Universal Analytics platform. Here are answers to some top questions about the feature. MORE ECOMMERCE RESOURCES:Download our solution brief PDF on Google Analytics Enhanced Ecommerce features.Or watch our 30-minute webinar on Google Analytics Enhanced Ecommerce. Enhanced Ecommerce ...

    Posted at May 28, 2014 | By : | Categories : Universal Analytics
  • When the Worlds of Literature and Data Collide

    When I taught college English, when I stood in front of my students, there was one skill I really wanted to teach them: critical thinking. I have always been a passionate believer in using our minds to find connections in the world that are unique, exciting, and brand new. We live surrounded by possibilities. And while human nature, and history, proves that all life is cyclical, and we tend to repeat ourselves, I firmly believe there are always new insights to be found and creative ideas to sculpt. Guglielmo Marconi would never ...

    Posted at May 9, 2014 | By : | Categories : Beyond Analytics, Blog
  • How To Track Responsive Websites

    My illustrious colleague Charles Farina wrote a great post about the importance of mobile design recently when he asked the question, are you analyzing your mobile traffic correctly? I wanted to follow along and give some pointers on how you can get this done and provide you with some useful resources. Many companies are turning to responsive website designs to provide users with an optimized experience without duplicating their efforts in maintaining and promoting their websites. A website is said to be responsive when it, quite literaly, has the ability to respond to the users screen size and change the layout to ...

    Posted at May 7, 2014 | By : | Categories : Blog, Google Analytics
  • Are You Analyzing Mobile Traffic Correctly?

    In a recent article on Mashable it states that 17.4% of all web traffic now comes from mobile phones. Looking through many of our clients data I can anecdotally confirm this. For Web Analysts this metric is very important to keep track of. Many websites today still do not have a mobile optimized experience and many times the data shows that your business suffers as a result. If you do not have a mobile optimized site, I will show you how to uncover evidence of this. On the other hand if you do have a mobile optimized site, ...

    Posted at April 24, 2014 | By : | Categories : Google Analytics
  • The Eye of Bocce – Measuring Bocce Ball with Google Universal Analytics

    Digital analytics has changed. Drastically. No longer are we limited to measuring a website or mobile app - we can truly measure just about anything. To prove that point, today we are measuring the great game of Bocce Ball. That’s right, gleeful Opticon attendees will enjoy the favorite pastime of elderly Italian gentleman on a beautiful terrace overlooking San Francisco - and we will capture it all using Google Analytics. What’s even better is that you can follow along at bocce.analyticspros.com where we have prepared a live gamecast ...

    Posted at April 17, 2014 | By : | Categories : Beyond Analytics, Google Analytics, Universal Analytics
  • Meet the New Face of Analytics Pros

    Today is an exciting day for us at Analytics Pros. We have spent the last few months assessing who we are in an effort to remain focused in an increasingly complex industry (and world). Why are we so intent on finding great data? Why do we get up every day to ask questions and plan implementations? Why is it so hard for us to close our laptops and walk away from the potential insights that lay within the numbers? It’s simple. Because data helps us understand the increasingly digital world around us. Solving Human Problems

    Posted at April 14, 2014 | By : | Categories : Beyond Analytics
  • Universal Analytics is Now the Only Analytics

    Today, Google Analytics has finally announced that Universal Analytics is out of beta. The big news this brings along is that Universal Analytics now has full feature parity with Classic Analytics in terms of demographics and remarketing functionality. It also brings along the start of the rollout for cross device and user-centric reporting, which will be a UA-only feature. Most exciting for our Premium customers is that Google is now confident and committed in Universal Analytics functionality and is now supporting it under the Google Analytics Premium service-level agreements. We will be reaching out to all of ...

    Posted at April 2, 2014 | By : | Categories : Google Analytics