Analytics Prose - words from Google Analytics professionals

  • Matt Cutts speaks on SEO at WordCamp SF 2009

    Matt Cutts speaks at WordCamp San Francisco 2009 on Search Engine Optimization I came across a link this morning to what I have to say is one of the best talks on Search Engine Optimization I've ever seen.  It's a video of Matt Cutts speaking at the WordCamp San Francisco 2009 about search engine optimization and WordPress.  What I liked about Matt's presentation is that he is amazingly forthright and straightforward about the importance of what I would call  "common-sense SEO". The Key to SEO, in my Opinion It drives me crazy ...

    Posted at September 2, 2009 | By : | Categories : Search Optimization
  • Refresh Rate: a new metric for measuring content engagement

    I'm excited to introduce a new metric I affectionately call... "Refresh Rate."  After you're done cheering and ask "what the heck is refresh rate" you can read on for the full scoop.  The more exciting thing is that I've collaborated with Jeremy Aube at the  Google Analytics Authorized Consulting firm ROI Revolution to integrate this metric into the  Google Analytics Report Enhancer, a Greasemonkey-based script provided by ROI Revolution for those using the Firefox browser that adds nifty features to the Google Analytics interface. Finding the proverbial Needle in the Haystack Many in the Web Analytics claim that ...

    Posted at August 4, 2009 | By : | Categories : Google Analytics
  • Solution for convert-u5data error “Error changing Directories. Exiting.”

    I've seen this issue come up several times lately as customers migrate their  Urchin Software from version 5 to version 6.  There is a process and set of tools provided with Urchin software to aid the migration of configuration settings and data from Urchin 5 to Urchin 6: uconf2sql and convert-u5data - both are  documented here on the  Urchin Help Wiki. However, the documentation (at the time of writing this) fails to call out a common issue that I've seen coming up for a number of Urchin users: what if you've  customized the ...

    Posted at July 1, 2009 | By : | Categories : Urchin Analytics
  • Un-obfuscating the GA.JS file

    Quick post!Need to read the Google Analytics GA.JS script easily? If you've done much Google Analytics technical work you'll know that figuring out the Google Analytics ga.js script is really hard thanks to the obfuscation/optimization it has been run through.   This trick won't completely un-obfuscate the script, but it will make it a heck of a lot easier to read.So, to see a readable version of the ga.js script, simply copy the script (click here, the select all, copy), and go to the JavaScript Beautifier, paste the script in, and voila.  Now you can ...

    Posted at April 24, 2009 | By : | Categories : Google Analytics
  • Kintiskton LLC in Google Analytics – Friend or Foe?

    My website traffic jumped through the upper atmosphere in one day... why? A couple weeks ago my website traffic increased over 1400% in one day. I was initially thrilled when I saw the visits graph skyrocketing upward at an 89 ° angle but, I knew better than to celebrate before drilling into the data and finding the source of this unexpected traffic windfall. Investigating the Cause of the Increase in Visits Step 1: Distinguish between a Short-Term Event or Increase in Overall Exposure When investigating unexpected spikes in traffic I immediately go to the Main Traffic Sources Report. This report shows the percentage ...

    Posted at February 26, 2009 | By : | Categories : Google Analytics
  • Secret Segments: Accessing Extra Dimensions in Google Analytics, part 1

    Did you know there are over 3 dozen additional "dimensions" to segment by in Google Analytics that are not listed on the standard "dimension" drop down? I'll share these "secret segments" in a series of postings over the next few weeks. Today, post 1, I'll cover extending cross-segmentation dimensions for e-commerce billing city, state, and countries, plus the affiliate dimension. Read on for the juicy details... The Background While writing a response on the new Google Analytics help forum to a question about e-commerce dimensions this ...

    Posted at January 13, 2009 | By : | Categories : Google Analytics