Blog

Analytics Prose - words from Google Analytics professionals

  • Google Tag Manager Announces New UI & API

    One of my favorite Google products, Tag Manager, is getting an awesome facelift today. This is definitely the most significant update to the product since its launch two years ago. All of the same great features you've come to know and love are still there, but the User Interface is getting a major overhaul and, at long last, we'll have programmatic access with an API! A New Look and Better Usability Avid users of Google Analytics will see some clear themes repeated in the ...

    Posted at October 15, 2014 | By : | Categories : Tag Management
  • University of Washington’s Digital Marketing Analysis Certification

    Digital marketing is tricky business. Bridging the gap between your customers and all the data out there is key. Access to helpful data is at our fingertips through digital analytics tools, but without the ability to translate data, all you’ve got are piles of numbers. There are two choices in tackling this challenge: take lots of educated guesses and spend lots of unnecessary time and money, or learn Google Analytics. Do yourself a favor and skip the guessing. Learn the tools that you’ll really need. The University of Washington pulled together a group of advisers to craft a course that gives ...

    Posted at September 16, 2014 | By : | Categories : Blog, Google Analytics
  • How to Use Cross Device Tracking in Google Analytics

    One of the newest features to be released for Universal Analytics version of Google Analytics this year is cross device tracking. As the name suggests, this tool dares to think differently about how users engage with you brand via desktop, mobile, tablet, non-traditional devices like Xbox and Google Glass, and even offline devices like a refrigerator. There’s very little you can’t track these days. How to Implement Cross Device Tracking It all starts with the user ID. By setting your own unique, persistent, and non-personally identifiable identifier, the Universal library is able to supersede the default Google Analytics client ID to be customizable ...

    Posted at August 6, 2014 | By : | Categories : Google Analytics, Universal Analytics
  • From Me to You: I/O Conference 2014

    As Analytics Pros’ main mobile guy, I had the privilege of attending this year’s Google I/O Conference 2014. Google released many exciting new features for Android, so here’s what you need to know about Google Android’s latest features, and how you can use them to better understand your customers. Moving Forward with Apps In 2014, Google reported 35 billion dollars in revenue from app purchases, in-app purchases and subscriptions. It is interesting to note that 91% of app downloads are free. Users are less inclined to pay for apps, but will make in-app purchases ...

    Posted at July 3, 2014 | By : | Categories : Beyond Analytics, Events, News
  • Dear AP: An Advice Column With a GA Twist

    Dear AP, Three years ago I began what I thought would be a long-term relationship with my partner, Classic Analytics. We met on a Google search page, and from that first implementation, it was love at first sight (or should I say, site). Working through cross-domains and self-referrals, Classic stood by my side, and I felt that we were stronger for our QA and data validation sessions. A month ago, Classic told me that it would be going away. It won’t tell me when, just that I will need to move on to Universal. I heard all the usual lines, ‘It’s not ...

    Posted at July 1, 2014 | By : | Categories : Beyond Analytics
  • Data by the Bay: GA Summit 2014

    This year’s GA Summit was full of exciting feature announcements, new faces, and old friends. We were thrilled to spend the week with many of our Premium clients, enjoying beautiful San Francisco, while also getting one-on-one time to focus on key takeaways for each client’s unique business needs. Summit Kickoff We welcomed our Premium clients with a Happy Hour at Jamber Wine Bar. Over beer and wine tastings, we got to catch up with clients and pass out swag embroidered with our new brand! It set the tone for a week ...

    Posted at June 27, 2014 | By : | Categories : Events
  • Naming Conventions for Process Optimization

    Keeping Organized makes most processes easier (find a process that is easier when you are unorganized, it’s a challenge!). How do you establish naming conventions, when are they really important, and how does everyone stay in line with the established conventions.  These challenges often result in a lack of adoption all together. How do you establish naming conventions Establishing conventions is a key first step when you are working in group or on a long term project. The process for developing conventions for the first time can be as simple as starting a dictionary with explanations of the terms used, or as ...

    Posted at June 16, 2014 | By : | Categories : Beyond Analytics, Tag Management
  • Installing Google Tag Manager in your CMS – HubSpot, Squarespace, and others

      In recent years some fantastic content management and publishing platforms, both commercial and free, have come to market. I'm using one right now to publish this post: WordPress. Hopefully you use one for your site as well. (Side note: If you don't use one, talk to your tech folks - you really should be. We may be able to help you choose one, and measure its use effectively too.) The most interesting of them integrate a variety of other services, including social media and discussion features, analytics and remarketing, and ...

    Posted at June 13, 2014 | By : | Categories : Beyond Analytics, Blog, Google Analytics, Tag Management