Blog

Analytics Prose - words from Google Analytics professionals

  • What I Learned about Data Analytics from Online Dating

    When I was in college I joined an online dating site. This is a story about that experience, and how it helped me better understand data analytics. If someone asked me if I based my judgments on first impressions or on physical appearance I would say no, of course not. I believe character trumps beauty. And as a lover of all literature I never judge a book by its cover. Or so I thought. Welcome to my online dating ...

    Posted at December 9, 2014 | By : | Categories : Beyond Analytics
  • Analytics Update: Sports Analytics, Mobile App Retention and Google Analytics Social Media ROI

    Here at Analytics Pros we're up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here's some helpful stuff we've come across lately that we wanted to share.    Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress "After a preseason game earlier this year, Quin Snyder praised one his players and, in doing so, offered a glimpse into how the new Utah Jazz coach thinks about the game. Forward Trevor Booker had earned plaudits for charging at an open shooter, running him off the 3-point line. "There’s a 7-percent differential when you contest shots versus open ...

    Posted at December 5, 2014 | By : | Categories : Blog, Google Analytics, Mobile
  • Optimizing Your Mobile Experience with Optimizely

    Two weeks ago, I wrote a quick teaser about the recent changes announced by Optimizely. Now anyone can create a free account and start optimizing their web and mobile apps through A/B testing.  Optimizely's mobile SDK takes a fair bit of setup to get going, but once you have it up and running, it's a bit like magic; allowing you to point and click your way to a new interface design, immediately see the changes in the app running on a real device, then publish the A/B test with a single click.  In an effort to show just how easy ...

    Posted at December 4, 2014 | By : | Categories : Mobile, Testing
  • Why Robot Takeover Means Job Security

    What if your life could be way more comfortable, and you didn’t have to do... anything? Imagine a world where machines took care of life’s mundane tasks. They'd hear, smell and see the world for themselves, and collect information so you didn’t have to.  In your own personal life, you could save money and be more efficient all at the same time. Not only that, but you'd be living in a time with less unemployment. Why? Because connected devices means lots of data, and lots of data means lots of jobs in the data analytics fields.  Move over George Jetsen, ...

    Posted at December 2, 2014 | By : | Categories : Beyond Analytics
  • 6 Google Analytics Reports (and 1 SDK Update) to Be Thankful for

    As we gear up for a nice, long holiday weekend here at Analytics Pros, we can't help but think about how thankful we are. We've got a talented, growing team and great customers that enable us to keep the lights and the heat on. Light and heat keeper-oners, we appreciate you. We're thankful for you. And we're thankful for Google Analytics because we have the privilege of seeing every day how GA tools help our customers achieve their goals. One of the many great features of GA is the ability to see complicated data in simple to read reports. In the spirit of thankfulness, 6 of our ...

    Posted at November 26, 2014 | By : | Categories : Google Analytics
  • Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

    From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It's time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some helpful articles we’ve found that will help you stay on top of the ball. It’s a little late in the game to ensure your analytics are buttoned up for Black Friday and Cyber Monday on your ecommerce site, but you’ve still got time. If you’re a newbie to ...

  • Mobile User Experience Best Practices a Top Priority for Google

    Google is stepping up its push for best practices in mobile user experience. This has implications for Search Engine Optimization and Analytics. Here are two recent developments: Google now puts a "Mobile-friendly" label on mobile search results when sites are formatted for mobile device. Could Google start adding a "Mobile-not-so-much" label to results for sites that aren't mobile optimized? Not yet, but why not? ...

    Posted at November 21, 2014 | By : | Categories : Mobile, Search Optimization
  • Analytics Roundup: Evel Knievel’s Burning Water Skiis-Data, a Very Omni-Channel Christmas, Chainsaw Sales and Getting Labeled Mobile-Friendly

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention.   Retailers Will Win Holidays with Omnichannel “Now, more than two-thirds of shoppers can be considered omnichannel consumers, according to PwC's holiday shopping forecast... These shoppers research products and make purchases using a combination of technology, online platforms and physical stores. "It's very clear to us that retailers that are leading in the e-commerce space are starting to win a bigger share of the consumer wallet," says Steve Barr, U.S. retail and consumer practice ...

    Posted at November 21, 2014 | By : | Categories : Blog, Digital Analytics Strategy, Google Analytics