Blog

Analytics Prose - words from Google Analytics professionals

  • The Truth in the Shadows

    Hello, my name is Tim, and I'm a recovering wall starer. No doubt you have heard the story of Plato’s Cave. The ancient allegory that depicts imprisoned men chained with their backs to a fire, unable to see anything but the shadows of reality that dance on the walls of the cave. You may recall that these captive minds lauded their peers who could name the shadowed distortions. In the darkness where all saw the same flame-licked forms on the wall, those who could not elevated those who deduced similarities in the patterns. But, the advancement of one over another through the ...

    Posted at March 13, 2014 | By : | Categories : Beyond Analytics
  • Setting up Google Analytics Site Search with No Query Parameter

    Tracking Site Search with Google Analytics has never been easier. If your site has an on-site search component then these Site Search reports are one of the most important to have configured and captured correctly. These reports are incredibly valuable because they give us a window into why your visitors are on your site. When these are setup, you get a concise report of what a subset of your visitors are looking for and whether or not they are finding it. With Query Parameter Setting up these reports has always been painless if your site search keywords exist in the URL with ...

    Posted at March 12, 2014 | By : | Categories : Google Analytics
  • The Magic of Big Data Is Not Magic At All

    I'm at the American Marketing Association's 2014 Analytics with Purpose conference in San Diego today. I'll be speaking this afternoon on understanding customer needs with digital analytics. This morning, I'm attending sessions, which started with the keynote by Mark Earls, author of I'll Have what She's Having: Mapping Social Behavior.  This was one of the better keynotes I've heard in a while. The premise: big data = magic. Magic! He started with a fantastic quote from Arthur C. Clarke "Any sufficiently advanced technology is indistinguishable from magic." That blends together with something I ...

    Posted at March 3, 2014 | By : | Categories : Beyond Analytics
  • Oh the analytics you could know . . .

    In honor of the late, great Dr. Seuss' birthday, an analytics-themed ditty: Oh! The analytics you could know Custom Dimensions and reports that will show Visits, visitors and bounce rate galore Conversion rates and multi-channel funnels So much data that you will need to build a tunnel to a Big Query And queries you will make And things you will ask And items you will task to your digital analytics expert who knows a lot about that. Tags that are firing, dashboards to be built ecommerce to be tracking, woven into a Big Data quilt The analytics expert has thoughts of his own Dreaming of SQL and Hadoop and on… He sorts through piles ...

    Posted at March 2, 2014 | By : | Categories : Beyond Analytics
  • Super Bowl Readiness: Data Does Not Lie

    This is the final post to our prior analysis comparing the Seattle Seahawks’ two Super Bowl teams—the 2005 and 2013 teams, and Seattle Seahawks vs. Denver Broncos. First, congratulations to Pete Carroll, Russell Wilson and the Seattle Seahawks. While many in our nation heavily favored Peyton Manning and his high-octane offense, our analysis showed that Defense does in fact win championships! Not since Lenny Wilkens’ 1979 Seattle Supersonics has this city seen a championship on this level! If you can humor us, let’s revisit several of the simple parameters we established that it takes to win football games: Premise #1 The ...

    Posted at February 3, 2014 | By : | Categories : Beyond Analytics
  • Super Bowl Readiness: Seahawks vs Broncos

    This is a follow-up post to our prior analysis comparing the Seattle Seahawks' two Super Bowl teams--the 2005 and 2013 teams. If you didn’t have the opportunity to read it, we established three simple parameters to winning football games: The team with the higher QB Rating usually wins the game Defense Wins Championships You have to win either Offense or Defense + Special Teams to win the game In Super Bowl games, the team with the higher QB Rating has won 42 of 47 games (or 89.4%). The best defense has won 29 ...

    Posted at January 29, 2014 | By : | Categories : Beyond Analytics
  • Super Bowl Readiness: 2005 vs 2013 Seahawks

    Some of us at Analytics Pros have gotten swept up in the fanfare of this year’s Super Bowl. This is only the second time that Seattle has played in the NFL classic—the other time was in 2005. With that in mind, we thought it would be fitting to do a bit of statistical analysis. One question that just won’t seem to go away this week: which is the better team, the Seattle Seahawks of 2013 or 2005? Having grown up in SEC territory with an affinity for southern fried football, I thought I’d pull from years of coach-speak in order to ...

    Posted at January 27, 2014 | By : | Categories : Beyond Analytics
  • Understanding the Limits of Google Analytics

    Google Analytics - it's arguably the world's most popular digital analytics tool.  And why wouldn't it be?  It's powerful, easier to use than most other tools, and available free of charge (for the Standard Edition - Premium GA is another story).  However, did you know that there is a Terms of Service limit on the free version?  If you didn't, you should, because you agree to be bound by those Terms of Service when signing up and continuing to use Google Analytics. Introducing HitCheck for Google Analytics

    Posted at January 22, 2014 | By : | Categories : Google Analytics