Analytics Prose - words from Google Analytics professionals

  • Tracking Email Opens with Google Analytics

    Email marketing gets a bad rap. In the minds of some, it's like the 8-track or the fax machine of marketing. Why use dusty, old school methods when we've got all the shiny, new social medias? According to Copyblogger, "[email marketing has a] ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.” So don't give up on the campaign just yet. Now, how do you track it's effectiveness? Maybe you use a email ...

    Posted at January 15, 2015 | By : | Categories : Google Analytics
  • Sports Analytics: Is the Final Score the Only Stat?  

    A Geeky data analyst and a sports fan walk into a bar. Discussion ensues. The big question on the table: will analytics be the key to harnessing a team's peak performance, or is it just jumbles of numbers? Well, it depends on who's talking.  Sports Analytics Conferences and the Movies [Read]: Sports Analytics are Here to Stay The start of the NBA’s 2014 season was a tech geek's / sport fan's dream come true. Chicago-based company Stats LLC came to an agreement with the league to place high tech cameras in every one of its ...

    Posted at January 14, 2015 | By : | Categories : Beyond Analytics, News
  • 2015 Analytics Predictions, the Best Data Tools and Measuring What Matters: Analytics Roundup

    Well, after a nice holiday vacation, we're back to the Analytics salt mines digging up the best information so you don't have to. Read on to hear about tech expert predictions for 2015, how to ramp up a new Analytics career and tips for measuring the customer journey for marketers.  5 Steps to Transition Your Career to Analytics (Forbes) [5 lesson blog series] “These lessons are part of Aryng’s Analytics series for individuals looking to transition to a career in analytics or who are new to an analytics role.” 5 Predictions for Digital Marketing in 2015 (Courier Journal) “It is that ...

    Posted at January 9, 2015 | By : | Categories : Analytics Roundup, Google Analytics
  • How to Connect Google Analytics with R: A 7 Step Heatmap Tutorial

    In this blogpost I will show you step by step how to get your GA data into R and do some basic manipulation with that data. The final product will be a heatmap of sessions across 2 dimensions (day of week and hour of day). Step 1: Requirements To follow this tutorial you will need a Google Analytics account and R software. R is a free software programming language mostly used for statistical purposes and data mining. Step 2: Set up a new Project in Google Developers Console First, open the

    Posted at January 7, 2015 | By : | Categories : Blog, Data Science, Google Analytics
  • Google Analytics Troubleshooting: 5 Tips to Ensure You’re Not Missing User Transaction Data

    Remember the good old days when you got Google certified and convinced the boss to pull the trigger on implementing GA?  You were so convinced that within a few short months you’d whip the company site into shape, business would boom, and the CEO would be throwing a company wide parade in your honor. The data started rolling in, but things started to look fishy. The numbers on user transactions were completely off.                           So you did your research. It couldn’t just be customers disallowing cookies, bad ISP connections, or disabled javascript, could it? Fear not. ...

    Posted at January 6, 2015 | By : | Categories : Google Analytics
  • 10 Benefits of Using Google Analytics BigQuery

    Last May Google announced that they’re giving Google Analytics Premium users ability to access raw session and hit level data. The access to that data is done through Google’s BigQuery tool which enables you to query through massive data sets to answer business questions. With the right approach, having huge volumes of unsampled data can be of incredible value and can provide you with deeper insights of user’s behavior and answer business questions that cannot be otherwise answered using the usual Google Analytics reporting interface or API. 10 Benefits of Using BigQuery Querying through massive data sets only takes seconds. Google Analytics ...

    Posted at December 23, 2014 | By : | Categories : Blog, Google Analytics
  • Easier Cross Device Tracking, Track iOS App Install Campaigns, and the Google Analytics Guide of Epic Proportions: Analytics Roundup

    Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week.  How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with Wi-Fi access have supplanted desktops in sales popularity, while mobile devices are as essential now as a wallet or purse. Consumers can access retailer information anywhere and anytime.”   7 Reasons Why Social Media Analytics Suck (Business 2 Community) “Just a few years ago, businesses stumbled in the ...

    Posted at December 19, 2014 | By : | Categories : Analytics Roundup, Google Analytics, Mobile
  • Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

    Ever wonder why your custom variables aren't working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom Metrics, but that is for another day). All you need to do is to replace your Custom Variables with new Custom Dimensions. First, you'll want to start by documenting all current custom variable names and scopes you're using. Next, go into your Google Analytics Account to begin configuring your ...

    Posted at December 18, 2014 | By : | Categories : Google Analytics, Universal Analytics