Blog

Analytics Prose - words from Google Analytics professionals

  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics
  • Thank You

    As the time for stretchy pants and family feasting approaches, we wanted to take a moment to say thank you to the clients, friends, team members, vendors, partners, conference participants and everyone else that has made this year great. Thank you. We are deeply grateful for the following: Conversations: Whether with attendees at a BEST conference, during internal brainstorming sessions or in planning sessions with clients, we have loved the conversations we’ve had. Growth: We’ve added members to our team, clients to our rosters and children to our families. We are grateful for each and every one. Innovation: From last ...

    Posted at November 27, 2013 | By : | Categories : BEST Practices, Team
  • Analytics Everywhere | The Universal Measurement Protocol C Library

    Well, we're at it again... releasing another Universal Analytics library, this time in C. [And if you're wondering why, check this out.] So let's see, what interesting things are built in C (or compatible derivatives)... Basically anything that needs to run really fast, or with really efficient (limited) resources, is probably written in a language that compiles in ...

    Posted at November 14, 2013 | By : | Categories : Blog, Google Analytics
  • David Sheffield: The Numbers Guy

    What do you get when you combine a finance background, a pinch of Fortune 500 experience, a splash of real estate professionalism, a sprinkling of media buying/planning and a heavy dollop of LSU Tiger pride, all topped off with an authentic trucker hat and served alongside a tumbler of single malt scotch? That’d be David Sheffield, business director here at Analytics Pros and certified numbers geek with a notable resume about a mile long. The Back Story David credits the steady hand of fate – by way of ...

    Posted at November 8, 2013 | By : | Categories : Team
  • Brandon Nicholas Nutter

    Brandon Nutter is one of those entrepreneurial types with giddy-up to spare. These days, he’s a software engineer around AP headquarters, but his professional rap sheet has a few impressive bullet points – including a successful little start-up of his very own. The Back Story After ditching his hometown of Los Angeles for university life in Idaho, Brandon got his foot in the software engineering door with an internship at

    Posted at November 5, 2013 | By : | Categories : Beyond Analytics, Team
  • Analytics Everywhere | The Really Big Picture

    Universal Analytics streamlines our way to a new horizon: measurement everywhere - where and when you engage your customer, when they engage your digital presence, brick-and-mortar presence, personnel and in every interaction thereafter. Literally, let's measure the entire customer lifecycle. With measurement comes optimization: you can optimize for customer retention, but only if you measure it. You can identify predictors of changing customer relationships, and proactively tune the relationship; you might even automate it. With measurement comes the ability to better serve your customer, followed by success and profit, if analyzed and optimized carefully. True e-commerce data Tracking transactions can happen offline now; you don't have ...

    Posted at October 30, 2013 | By : | Categories : Google Analytics
  • How You Can Survive the Google (not provided) Keyword Blackout (Part 2 of 2)

    In his previous post, Mark McLaren provided a thorough overview of the (not provided) keyword blackout and his thoughts on how the SEO industry will survive. Today he reviews the key steps you should follow to survive yourself. How to Deal with (not provided) Strengthen your brand A solid, well-recognized brand is a huge advantage. It contributes in a big way to user experience, and it increases the odds that users will click on listings in search results – organic or paid. Google puts confidence ...

    Posted at October 28, 2013 | By : | Categories : Search Optimization
  • Will Search Engine Optimization Survive the Google (not provided) Keyword Blackout? (Part 1 of 2)

    Mark McLaren is Senior Search Marketing Strategist at Analytics Pros. In this two-part series he unpacks the Google (not provided) keyword blackout and gives advice on how to keep your SEO efforts afloat. Search engine giant Google is now blocking 100% of the organic keyword ...

    Posted at October 23, 2013 | By : | Categories : Search Optimization