Blog

Analytics Prose - words from Google Analytics professionals

  • The 12 Days of Data: 5 UTMs!

    On the Fifth Day of Data my true love gave to me . . . 5 UTM’s! 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set If you want to know how your marketing efforts influence conversion on your site you absolutely need to use ...

    Posted at December 12, 2013 | By : | Categories : Google Analytics, Tag Management
  • The 12 Days of Data: 4 Advanced Segments

    On the Fourth day of Data my true love gave to me...4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set   My true love knows that if I want to keep my job as an Analyst, I need to be able to confidently find insights and come up with recommendations based on them. If all I do is click between standard reports to try to find these insights, ...

    Posted at December 11, 2013 | By : | Categories : Google Analytics
  • The 12 Days of Data: 3 French Fans (viewed in GA Real Time)

    On the third day of data my true love gave to me . . . the excellent reminder to check in with GA Real Time. 2 Profile Settings And an Unsampled GA Data Set There are a variety of good applications for real time data. One of my favorites aspects is experiencing the very tangible connection with our customers. You can see which pages are being viewed, how many people are on your site at that very moment, and ...

    Posted at December 10, 2013 | By : | Categories : Digital Analytics Strategy, Google Analytics
  • The 12 Days of Data: 2 Profile Settings

    The 12 Days of Data Partridges and leaping lords are great, but around here, we prefer data. So welcome to the 12 Days of Data! On the second day of data my true love sent to me . . . 2 Profile Settings On the first day of data my true love sent to me . . . an unsampled GA data set The Second Day of Data: 2 GA Profile Settings My true love knows that I need to understand what my websites visitors are looking for ...

    Posted at December 9, 2013 | By : | Categories : Google Analytics
  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics
  • Thank You

    As the time for stretchy pants and family feasting approaches, we wanted to take a moment to say thank you to the clients, friends, team members, vendors, partners, conference participants and everyone else that has made this year great. Thank you. We are deeply grateful for the following: Conversations: Whether with attendees at a BEST conference, during internal brainstorming sessions or in planning sessions with clients, we have loved the conversations we’ve had. Growth: We’ve added members to our team, clients to our rosters and children to our families. We are grateful for each and every one. Innovation: From last ...

    Posted at November 27, 2013 | By : | Categories : BEST Practices, Team
  • Analytics Everywhere | The Universal Measurement Protocol C Library

    Well, we're at it again... releasing another Universal Analytics library, this time in C. [And if you're wondering why, check this out.] So let's see, what interesting things are built in C (or compatible derivatives)... Basically anything that needs to run really fast, or with really efficient (limited) resources, is probably written in a language that compiles in ...

    Posted at November 14, 2013 | By : | Categories : Blog, Google Analytics
  • David Sheffield: The Numbers Guy

    What do you get when you combine a finance background, a pinch of Fortune 500 experience, a splash of real estate professionalism, a sprinkling of media buying/planning and a heavy dollop of LSU Tiger pride, all topped off with an authentic trucker hat and served alongside a tumbler of single malt scotch? That’d be David Sheffield, business director here at Analytics Pros and certified numbers geek with a notable resume about a mile long. The Back Story David credits the steady hand of fate – by way of ...

    Posted at November 8, 2013 | By : | Categories : Team