Blog

Analytics Prose - words from Google Analytics professionals

  • Live Blog at the Google Analytics Summit 2013

      Welcome to the Analytics Pros live blog from the Google Analytics Summit 2013!  We'll be updating throughout the day as announcements are made. Quick Links:   9:00 am, Opening Keynote: Paul Muret, Google The Data-Driven Opportunity Paul’s grandparents grew up in ...

    Posted at October 1, 2013 | By : | Categories : Beyond Analytics, Google Analytics, Tag Management
  • That time of year again – Google Analytics Summit!

      It's autumn again, and that means it's time for the Google Analytics Summit.  For me and the team here at Analytics Pros, this means it is time for what has become an annual pilgrimage to Google HQ in Mountain View.  I've been coming here since 2005, when Google launched Google Analytics and the Google Analytics Certified Partner Program.  Back then, the first summit had only a ...

    Posted at October 1, 2013 | By : | Categories : Google Analytics
  • Analytics Everywhere: an Open-Source Google Analytics Python Library

    You may have heard about the wonderful things we (and Google) anticipate with Universal Analytics. You may have heard that people are testing it on their websites already, or relying on it exclusively. You may be doing so already. Today, however,  you're one step closer to tracking your customer engagement in completely new and more comprehensive ways. Extend your Business' Engagement Horizon The possibilities and benefits for Universal Analytics are vast.  A few of the applications for organizations fully adopting the potential uses of Universal Analytics include: Integration with call-center systems, enabling reporting of customer ...

    Posted at September 19, 2013 | By : | Categories : Google Analytics
  • The Optimal Digital Analytics Team

    I'll just say it now, I'm not much of a sports guy.  I played t-ball, baseball and basketball as a kid. Up until about 5th grade that is.  I'm tall, and so they thought I'd be good at basketball - being a foot taller than the other kids does have advantages when you're eight.  However, in my case it was more of a disadvantage because I was horribly coordinated which means I got hit with the ball a lot, dropped the ball a lot, and helped out the other team at least as much as I "helped" my team. Despite my lack ...

    Posted at September 18, 2013 | By : | Categories : Digital Analytics Strategy
  • Marketing Lessons From the Big Easy

    It was fun to be back in the great state of Louisiana and the Big Easy. While trips to Café du Monde for beignets or the piano bar at Pat O’Brien’s are worthy destinations, we were in town for the American Marketing Association’s National Conference. The emphasis at this year’s National Conference was on growing your brand and better leveraging big data. There was a good mixture of grand vision casting, as well as pragmatic sessions leaving attendees with tangible steps that could be implemented immediately. I ...

    Posted at September 17, 2013 | By : | Categories : Beyond Analytics
  • Celebrating the Arrival of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

    If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve learned running the web’s leading A/B testing platform into their new book, A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Our own Caleb Whitmore was one of several industry experts, including Marissa Mayer of Yahoo! and Tim Ash of SiteTuners, tapped for feedback and insight into the book. Caleb was thrilled with what he read: "Finally, a book on A/B ...

    Posted at August 23, 2013 | By : | Categories : Testing
  • A Process Development Approach to A/B and Multivariate Testing

    When I think about what we do here at Analytics Pros, narrowing the distance between our clients and their customers, I get especially excited by the topic of A/B and Multivariate testing. Why? A robust testing program closes the loop between site design and user experience, allowing us to gain insight into the gears that are turning within the user's mind as they find their way to a conversion. A well-measured website is a massive source of information about real people doing real things while they interact with some awesome brands. Testing provides a uniquely powerful platform for gaining ...

    Posted at August 19, 2013 | By : | Categories : Beyond Analytics
  • Dan Rowe – Web Analytics Ninja & Jedi Wannabe

    He’s a Salem, Oregon-born biochemist with a background in pharmaceutical manufacturing and a love for complex systems. He’s a true blue Northwesterner, webbed feet and all. He’s the father of four – count ’em – four kids under age six. He’s a fan of Wolverine and Star Wars, respectively. His official title at Analytics Pros is Digital Analytics Specialist. This is Dan Rowe in a nutshell. The Back Story Dan graduated from Seattle Pacific University with a degree in biochemistry. He put that to good ...

    Posted at August 16, 2013 | By : | Categories : Team