Blog

Analytics Prose - words from Google Analytics professionals

  • From The Forum: Why Is My Time On Site Spiking?

    Our team often cruises the Google Analytics Support Forums to answer the burning questions of GA users far and wide. Our From the Forum posts highlight some of those questions and answers in an effort to continually spread BEST Practices. Have a burning question? Add it to the comments below and we will get you an answer. Question Our company recently launched a website redesign with integrated ecommerce. Post launch, the Average Time on Site increased by around 1.5 minutes, while the Pages per Visit dropped by half. What is happening? Answer This is certainly an interesting change in your ...

    Posted at June 14, 2013 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Adding Clarity to Day Of Week Reports

    If you’ll indulge me for a moment, I’d like to let my inner-analytics-geek out for some fresh air. And I think this is the appropriate forum for it. If you look at your weekly Google Analytics traffic, you’ll see something like this: To pinpoint a specific day, you will have to know which week and then mouse over until you can find Monday, Tuesday, etc. It helps to know that a Google Analytics week ALWAYS starts on a Sunday, although that can be an issue internationally where calendar weeks start on ...

    Posted at June 7, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Goes Big with GA Premium + BigQuery

    Today is a big day.  I bought a house and one of the most exciting things yet for Google Analytics was announced! This afternoon (May 16th) at Google I/O, Google Analytics announced plans for a direct integration between Google Analytics Premium and Google BigQuery.  This powerful integration will enable users of the Premium edition of GA to gain a deep view into huge sets of unsampled digital analytics data. I am extremely excited about this because it finally unlocks the immense volumes of marketing and behavioral data within Google Analytics for deep exploration and analysis.  I've written before about some ...

    Posted at May 16, 2013 | By : | Categories : Google Analytics | 0 Comment
  • A byte or a bite?

    I've been in Haiti for 5 full days now.  I have a ton of thoughts so far, but one big, pervasive one that won't go away is the juxtaposition of needs.  Last Saturday I was walking down a half paved (yes, half, as in one lane was paved and the other one wasn't) street straddled by a tent city where thousands of people live on less than a dollar per day day.  All around me are people carrying cellphones, and down the street drives a shiny, brand new VolksWagon SUV. The Bus Ride

    Posted at April 23, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • With Great Power Comes Great Responsibility: Google Tag Manager Planning

    In the not-so-distant past, Google got into the tag management game with the aptly named Google Tag Manager (aka GTM). What Google has done with GTM is create an easy-to-use management platform for measurement and conversion tags based on a user-friendly web-based interface (get our initial take on GTM here). Now that we’ve had the opportunity to step through a few Google Tag Manager implementations we wanted to share some thoughts on what the best path to realizing the benefits of GTM looks like. Plan Now, Celebrate Later Google Tag Manager is an incredibly easy tool to ...

    Posted at April 23, 2013 | By : | Categories : Google Analytics,Tag Management | 0 Comment
  • Of Data and People

    Lately I've been enamored with the notion that digital analytics data is a powerful and unique means to come closer to the people the data tries to describe.  I've recently defined this into a mission statement for Analytics Pros that we "narrow the distance between our clients and their customers."  At its core this concept is relies on the principle that data describes something: in the case of digital analytics for web sites and mobile apps, that "something" is usually the users of that app, i.e. people.  At the same time, I'm also concerned that it is far too easy ...

    Posted at April 20, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • Direct Advice on Direct Traffic

    Direct traffic may feel like an indicator that many people really like you, but don’t be fooled.  “Direct Traffic” is a bit of a misnomer and does not always indicate people who came directly to your site.  Knowing the true meaning of these numbers is key to understanding your analytics data. The “Direct” Misnomer Now that I’ve blown your mind saying that direct traffic may not be direct at all, what exactly does Google Analytics consider “direct”?   A session is tracked as “direct” as a catch-all category.  It’s just like your kitchen junk drawer - the place you ...

    Posted at April 16, 2013 | By : | Categories : Google Analytics | 0 Comment
  • BEST Practices for Google Analytics Conference

    The digital analytics field is constantly shifting, always growing and perpetually exciting. If you are looking to learn more about Google Analytics best practices, the strategies of leading companies, and the newest GA features, join us at BEST Practices for Google Analytics, a new conference series presented by Analytics Pros. Designed for those who want to be engaged, strategic and trained - BEST Practices is a place where people can come together to engage in their Google Analytics, become strategic about ...

    Posted at April 2, 2013 | By : | Categories : BEST Practices,Blog,Events,Google Analytics,Team | 0 Comment