Blog

Analytics Prose - words from Google Analytics professionals

  • Content Grouping: Intro to Google Analytics Newest Feature

    Finally, the day is upon us! A long awaited feature, Content Grouping, has at last rolled out to all Google Analytics accounts. The wait was well worth it as it supports a variety of ways to group content that could potentially save you significant time and resources, while still providing significant value to your analysis. Google Analytics has always been built on a foundation of capturing page URLs, which is the foundation of a lot of our analysis. One of the problems with this has been that the way that sites and URLs are structured may make perfect sense from ...

    Posted at December 19, 2013 | By : | Categories : Digital Analytics Strategy, Google Analytics
  • The 12 Days of Data: 7 Tags A’Firing

    On the Seventh Day of Data my true love gave to me. . . Seven Tags A’Firing 6 Golden Goose Eggs 5 UTMs 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data ...

    Posted at December 16, 2013 | By : | Categories : Tag Management
  • The 12 Days of Data: Six Golden Goose Eggs

    On the Sixth Day of Data, my true love gave to me... Six Golden Goose Eggs 5 UTM parameters 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set By Goose Eggs, I actually mean Zeros.. more precisely: powers ...

    Posted at December 13, 2013 | By : | Categories : Beyond Analytics, Digital Analytics Strategy
  • The 12 Days of Data: 5 UTMs!

    On the Fifth Day of Data my true love gave to me . . . 5 UTM’s! 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set If you want to know how your marketing efforts influence conversion on your site you absolutely need to use ...

    Posted at December 12, 2013 | By : | Categories : Google Analytics, Tag Management
  • The 12 Days of Data: 4 Advanced Segments

    On the Fourth day of Data my true love gave to me...4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set   My true love knows that if I want to keep my job as an Analyst, I need to be able to confidently find insights and come up with recommendations based on them. If all I do is click between standard reports to try to find these insights, ...

    Posted at December 11, 2013 | By : | Categories : Google Analytics
  • The 12 Days of Data: 3 French Fans (viewed in GA Real Time)

    On the third day of data my true love gave to me . . . the excellent reminder to check in with GA Real Time. 2 Profile Settings And an Unsampled GA Data Set There are a variety of good applications for real time data. One of my favorites aspects is experiencing the very tangible connection with our customers. You can see which pages are being viewed, how many people are on your site at that very moment, and ...

    Posted at December 10, 2013 | By : | Categories : Digital Analytics Strategy, Google Analytics
  • The 12 Days of Data: 2 Profile Settings

    The 12 Days of Data Partridges and leaping lords are great, but around here, we prefer data. So welcome to the 12 Days of Data! On the second day of data my true love sent to me . . . 2 Profile Settings On the first day of data my true love sent to me . . . an unsampled GA data set The Second Day of Data: 2 GA Profile Settings My true love knows that I need to understand what my websites visitors are looking for ...

    Posted at December 9, 2013 | By : | Categories : Google Analytics
  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics