Analytics Prose - words from Google Analytics professionals

  • Brandon Nicholas Nutter

    Brandon Nutter is one of those entrepreneurial types with giddy-up to spare. These days, he’s a software engineer around AP headquarters, but his professional rap sheet has a few impressive bullet points – including a successful little start-up of his very own. The Back Story After ditching his hometown of Los Angeles for university life in Idaho, Brandon got his foot in the software engineering door with an internship at

    Posted at November 5, 2013 | By : | Categories : Beyond Analytics, Team
  • Analytics Everywhere | The Really Big Picture

    Universal Analytics streamlines our way to a new horizon: measurement everywhere - where and when you engage your customer, when they engage your digital presence, brick-and-mortar presence, personnel and in every interaction thereafter. Literally, let's measure the entire customer lifecycle. With measurement comes optimization: you can optimize for customer retention, but only if you measure it. You can identify predictors of changing customer relationships, and proactively tune the relationship; you might even automate it. With measurement comes the ability to better serve your customer, followed by success and profit, if analyzed and optimized carefully. True e-commerce data Tracking transactions can happen offline now; you don't have ...

    Posted at October 30, 2013 | By : | Categories : Google Analytics
  • How You Can Survive the Google (not provided) Keyword Blackout (Part 2 of 2)

    In his previous post, Mark McLaren provided a thorough overview of the (not provided) keyword blackout and his thoughts on how the SEO industry will survive. Today he reviews the key steps you should follow to survive yourself. How to Deal with (not provided) Strengthen your brand A solid, well-recognized brand is a huge advantage. It contributes in a big way to user experience, and it increases the odds that users will click on listings in search results – organic or paid. Google puts confidence ...

    Posted at October 28, 2013 | By : | Categories : Search Optimization
  • Will Search Engine Optimization Survive the Google (not provided) Keyword Blackout? (Part 1 of 2)

    Mark McLaren is Senior Search Marketing Strategist at Analytics Pros. In this two-part series he unpacks the Google (not provided) keyword blackout and gives advice on how to keep your SEO efforts afloat. Search engine giant Google is now blocking 100% of the organic keyword ...

    Posted at October 23, 2013 | By : | Categories : Search Optimization
  • Why I Am Excited About BEST Practices: Seattle

    BEST Practices: Seattle is 30 days away, and to put it in terms that fellow 80s children will understand, I’m pumped. We are putting the finishing touches on presentations, parties and plans and it is shaping up to be a truly inspiring event. A few things I am looking forward to: Demonstrations We are working hard to make sure that we have the perfect mix of strategic and tactical. The presentations will span between helping you dream about what is possible and then showing you how to start making it a reality. ...

    Posted at October 17, 2013 | By : | Categories : BEST Practices, Digital Analytics Strategy, Events
  • Justin Spencer: A Tale of Analytics Strategies and Home Brews

    Once upon a time, a young man took a break from his busy job as director of search activation and insight to peruse social media. As fate would have it, 140 characters stood out among the rest, a snappy job listing that would ignite a chain of events culminating with a home-brewed An-ale-ytics Pros GA IPA. This is the story of Justin Spencer, search and analytics strategist at Analytics Pros, and more importantly, a man patient enough to brew his own beer while simultaneously wrangling ...

    Posted at October 16, 2013 | By : | Categories : Beyond Analytics, Team
  • Joshua Gebhardt, Bringing Strategy to the People

    Joshua Gebhardt landed in Seattle by way of Japan, Hawaii and some 31 countries in between. A technoholic with an analytical mind and a weakness for wakeboarding, backpacking and his lovely wife of one year, Joshua goes by the fancy title of Client Development Strategist here at Analytics Pros. And strategize he does. The Back Story After bagging a biology degree, Joshua hit the construction circuit. He was hired by a construction company to manage a project being completed by ABC’s smash show, “Extreme Home ...

    Posted at October 11, 2013 | By : | Categories : Beyond Analytics, Team
  • Analytics Everywhere: Universal Analytics Library for PHP

    A couple weeks ago we released our Universal Analytics library for Python, and today we've released a PHP port of the same library. This opens a huge range of tracking options on some of the most popular (and even the least popular) content and publishing frameworks in the world. (If you didn't know already, PHP remains immensely popular.) If you have a web presence, there's a really good chance you're already using PHP. So what might you want to measure? Your whole ...

    Posted at October 3, 2013 | By : | Categories : Google Analytics