Testing

Celebrating the Arrival of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Posted at August 23, 2013 | By : | Categories : Testing | Comments

If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve learned running the web’s leading A/B testing platform into their new book, A/B Testing: The Most Powerful Way to Turn Clicks into Customers.

Our own Caleb Whitmore was one of several industry experts, including Marissa Mayer of Yahoo! and Tim Ash of SiteTuners, tapped for feedback and insight into the book. Caleb was thrilled with what he read:

“Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! I like this book a lot,” Caleb says, “not just because I like Dan and Pete and Optimizely, but because this book makes testing approachable. Other books on the topic are intimidating to read, full of big formulas and pithy quotes. This book is real, honest and relatable because it uses the political campaigns we have all been subjected to as the centerpiece for its examples… A/B Testing is a must-read for anyone working in digital marketing and analytics today. It will provide the ammunition to inspire cultural change and the practical wisdom to execute it… If you’ve had a hard time convincing your boss/client/colleague to start testing, consider this book your new best friend!”

Now that we’ve whipped you into a frenzy of excitement about the magic bullet that is A/B testing, go get the book and tell them we sent you.

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