Blog

  • How to Use Cross Device Tracking in Google Analytics

    One of the newest features to be released for Universal Analytics version of Google Analytics this year is cross device tracking. As the name suggests, this tool dares to think differently about how users engage with you brand via desktop, mobile, tablet, non-traditional devices like Xbox and Google Glass, and even offline devices like a refrigerator. There’s very little you can’t track these days. How to Implement Cross Device Tracking It all starts with the user ID. By setting your own unique, persistent, and non-personally identifiable identifier, the Universal library is able to supersede the default Google Analytics client ID to be customizable ...

    Posted at August 6, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • From Me to You: I/O Conference 2014

    As Analytics Pros’ main mobile guy, I had the privilege of attending this year’s Google I/O Conference 2014. Google released many exciting new features for Android, so here’s what you need to know about Google Android’s latest features, and how you can use them to better understand your customers. Moving Forward with Apps In 2014, Google reported 35 billion dollars in revenue from app purchases, in-app purchases and subscriptions. It is interesting to note that 91% of app downloads are free. Users are less inclined to pay for apps, but will make in-app purchases ...

    Posted at July 3, 2014 | By : | Categories : Beyond Analytics,Events,News | 0 Comment
  • Dear AP: An Advice Column With a GA Twist

    Dear AP, Three years ago I began what I thought would be a long-term relationship with my partner, Classic Analytics. We met on a Google search page, and from that first implementation, it was love at first sight (or should I say, site). Working through cross-domains and self-referrals, Classic stood by my side, and I felt that we were stronger for our QA and data validation sessions. A month ago, Classic told me that it would be going away. It won’t tell me when, just that I will need to move on to Universal. I heard all the usual lines, ‘It’s not ...

    Posted at July 1, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Naming Conventions for Process Optimization

    Keeping Organized makes most processes easier (find a process that is easier when you are unorganized, it’s a challenge!). How do you establish naming conventions, when are they really important, and how does everyone stay in line with the established conventions.  These challenges often result in a lack of adoption all together. How do you establish naming conventions Establishing conventions is a key first step when you are working in group or on a long term project. The process for developing conventions for the first time can be as simple as starting a dictionary with explanations of the terms used, or as ...

    Posted at June 16, 2014 | By : | Categories : Beyond Analytics,Tag Management | 0 Comment
  • Installing Google Tag Manager in your CMS – HubSpot, Squarespace, and others

      In recent years some fantastic content management and publishing platforms, both commercial and free, have come to market. I'm using one right now to publish this post: WordPress. Hopefully you use one for your site as well. (Side note: If you don't use one, talk to your tech folks - you really should be. We may be able to help you choose one, and measure its use effectively too.) The most interesting of them integrate a variety of other services, including social media and discussion features, analytics and remarketing, and ...

    Posted at June 13, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics,Tag Management | 0 Comment
  • World Cup Observations from Analytics Pros

    In less than a week, the largest global sporting event kicks off in São Paulo Brazil—2014 FIFA World Cup. It’s the 20th World Cup Tournament. Since Seattle has become Soccer crazy with the rise of Seattle Sounders FC and the MLS, we at Analytics Pros felt it was time once again do some sporting analytics (also know as statistics) analysis. A friend of mine recently lamented European countries' lack of success in the World Cup on American soil. In fact, Europeans have won 10 of the 19 World Cup titles ...

    Posted at June 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment
  • Live Blog from the 2014 Google Analytics Summit

    Live Updates from the Google Analytics Summit 2014 in San Francisco The Google Analytics Summit is an annual event for Google Analytics Certified Partners and Google Analytics Premium customers.  This year we'll be live-blogging from the GA summit once again.  As with past summits, we'll provide real-time updates and announcements from what's shared - at least what's available for public sharing. Stay Tuned! Opening Announcements The ...

    Posted at May 28, 2014 | By : | Categories : Google Analytics | 0 Comment
  • Enhanced Ecommerce in Google Universal Analytics

    At this week's Google Analytics Summit 2014, Google announced its new Enhanced Ecommerce features for the Universal Analytics platform. Here are answers to some top questions about the feature. MORE ECOMMERCE RESOURCES:Download our solution brief PDF on Google Analytics Enhanced Ecommerce features.Or watch our 30-minute webinar on Google Analytics Enhanced Ecommerce. Enhanced Ecommerce ...

    Posted at May 28, 2014 | By : | Categories : Universal Analytics | 0 Comment
  • When the Worlds of Literature and Data Collide

    When I taught college English, when I stood in front of my students, there was one skill I really wanted to teach them: critical thinking. I have always been a passionate believer in using our minds to find connections in the world that are unique, exciting, and brand new. We live surrounded by possibilities. And while human nature, and history, proves that all life is cyclical, and we tend to repeat ourselves, I firmly believe there are always new insights to be found and creative ideas to sculpt. Guglielmo Marconi would never ...

    Posted at May 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment
  • How To Track Responsive Websites

    My illustrious colleague Charles Farina wrote a great post about the importance of mobile design recently when he asked the question, are you analyzing your mobile traffic correctly? I wanted to follow along and give some pointers on how you can get this done and provide you with some useful resources. Many companies are turning to responsive website designs to provide users with an optimized experience without duplicating their efforts in maintaining and promoting their websites. A website is said to be responsive when it, quite literaly, has the ability to respond to the users screen size and change the layout to ...

    Posted at May 7, 2014 | By : | Categories : Blog,Google Analytics | 2 Comments
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