Curious about Adobe Analytics and want to learn more about how it can help your organization? Watch our recent webinar, now available on-demand. Adswerve experts Charles Farina, Debbie Kern and... read more →
The world is swimming in data. With the increasing prevalence and availability of resources that can facilitate collecting and analyzing massive amounts of data, it's not surprising that more and... read more →
We were honored to be a part of the panel discussion during Google’s August 27th “Marketing in an Evolving Ecosystem” webinar, covering the new digital marketing landscape. We hope you... read more →
Adswerve’s playbook, “Maximizing the Value of Your Content Playbook” is essential for publishers and any organization that wants to build an effective content recommendation engine. This playbook allows you to... read more →
Adswerve’s playbook, “Likelihood to Act, Propensity & Churn Modeling Playbook” is essential for publishers and any organization that wants to dig deeper into their customers’ journeys and identify when and... read more →
Two Options That Can Help You Find Out Relying on data to drive, optimize and measure campaign performance is an integral part of your digital media process. But what if... read more →
Technology and data are driving major changes across nearly every industry and vertical. Advertising agencies are no exception. In fact, they’re consolidating quickly — both folding into large corporate consultancies... read more →
As the new year is officially upon us, I can’t help but reflect — for just a moment — on 2018. What an exciting year for the digital marketing space,... read more →
In the last few years many organizations have witnessed a rapid adoption of self-serve analytics tools by non-technical users. Gartner’s Magic Quadrant report from a few months ago makes it... read more →
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out... read more →