Digital Analytics Strategy

  • Content Grouping: Intro to Google Analytics Newest Feature

    Finally, the day is upon us! A long awaited feature, Content Grouping, has at last rolled out to all Google Analytics accounts. The wait was well worth it as it supports a variety of ways to group content that could potentially save you significant time and resources, while still providing significant value to your analysis. Google Analytics has always been built on a foundation of capturing page URLs, which is the foundation of a lot of our analysis. One of the problems with this has been that the way that sites and URLs are structured may make perfect sense from ...

    Posted at December 19, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • The 12 Days of Data: Six Golden Goose Eggs

    On the Sixth Day of Data, my true love gave to me... Six Golden Goose Eggs 5 UTM parameters 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set By Goose Eggs, I actually mean Zeros.. more precisely: powers ...

    Posted at December 13, 2013 | By : | Categories : Beyond Analytics,Digital Analytics Strategy | 0 Comment
  • The 12 Days of Data: 3 French Fans (viewed in GA Real Time)

    On the third day of data my true love gave to me . . . the excellent reminder to check in with GA Real Time. 2 Profile Settings And an Unsampled GA Data Set There are a variety of good applications for real time data. One of my favorites aspects is experiencing the very tangible connection with our customers. You can see which pages are being viewed, how many people are on your site at that very moment, and ...

    Posted at December 10, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Why I Am Excited About BEST Practices: Seattle

    BEST Practices: Seattle is 30 days away, and to put it in terms that fellow 80s children will understand, I’m pumped. We are putting the finishing touches on presentations, parties and plans and it is shaping up to be a truly inspiring event. A few things I am looking forward to: Demonstrations We are working hard to make sure that we have the perfect mix of strategic and tactical. The presentations will span between helping you dream about what is possible and then showing you how to start making it a reality. ...

    Posted at October 17, 2013 | By : | Categories : BEST Practices,Digital Analytics Strategy,Events | 1 Comment
  • The Optimal Digital Analytics Team

    I'll just say it now, I'm not much of a sports guy.  I played t-ball, baseball and basketball as a kid. Up until about 5th grade that is.  I'm tall, and so they thought I'd be good at basketball - being a foot taller than the other kids does have advantages when you're eight.  However, in my case it was more of a disadvantage because I was horribly coordinated which means I got hit with the ball a lot, dropped the ball a lot, and helped out the other team at least as much as I "helped" my team. Despite my lack ...

    Posted at September 18, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • Creating a Data-Driven Culture: Getting Everyone to Move the Same Direction

    If you’re in the Seattle area, I will be giving a short presentation on data-driven culture tonight at Web Analytics Wednesday. Join us! Changing company culture is about as simple as getting my recently acquired backyard chickens back into their coop. It seems straightforward – why wouldn’t people want solid data? Yet, somehow a broken report, cross-domain problem or communication gap will easily unravel any progress you feel you are making. At our most recent BEST Practices conference in San Francisco I hosted a table to discuss this topic. The industries and job descriptions around the table were all different, ...

    Posted at June 26, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • 13 Google Analytics Goals for 2013

    As we prepare for the 2013, as a follow up to our Best Practices Conference this month, Analytics Pros has put together the following 13 goals for 2013. We suggest taking some time to really pour over this list with your team and coming up with a plan for the new year. 1. Start Clean 2. Measure Value 3. Setup a Goal Framework 4. Use Goal Flows 5. Use the Full GA Data Model 6. Stop Using Sampled Data 7. Dive into Universal Analytics  8. Upload Additional Cost Data  9. Get Certified & Stay Sharp 10. Use Multi-channel Data & Attribution 11. Deploy Google Tag Manager 12. Take ...

    Posted at December 21, 2012 | By : | Categories : BEST Practices,Blog,Digital Analytics Strategy,Events,Google Analytics | 0 Comment
  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

    Posted at December 6, 2012 | By : | Categories : BEST Practices,Blog,Digital Analytics Strategy,Events,Google Analytics | 0 Comment
  • Sound The Alarms!

    Creating Comprehensive Custom Alerts in Google Analytics Have you ever logged into Google Analytics to discover something went wrong with the data a week ago and you had no idea? Or your dev team changed the PDF download page and broke your GA tracking funnel?  Or maybe your IT resource spilled his beer on the web server? Things happen and data can go wild, and unless you are logged into Google Analytics daily, you might have data problems without realizing it. Google Analytics provides an incredibly helpful feature called Custom Alerts.  Custom Alerts can help alleviate the need for daily checks on ...

    Posted at November 5, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Strategic Digital Analytics: A Framework for Success

    Three Buzzwords That Mean Something Strategic.  Digital.  Analytics.  Three buzzwords that on their own are over-used but, when strung together, actually mean something.  I've been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it's-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we're (for now) calling "digital." When it comes to analytics and data, there is promise: that things can be made better.  With data, you'll have insight.  With insight you can improve things and gain an advantage in the marketplace.  Yet, for all the data in the world, I daily see a surprisingly short-supply of this ...

    Posted at October 29, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
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