Digital Analytics Strategy

  • Digital Analytics: Getting into the Game

      Digital Analytics is kinda like baseball. When I talk with companies about creating a data driven culture I use a baseball analogy. Baseball isn’t about swinging the biggest bat once. It's about a great field, clear strategy and arming the team with lots of little bats for hits and runs that all add up to the big win. Digital Analytics is the same. We can’t win all at once but we can set our companies up to win over and over again with trustworthy data and a great team. Define Business Goals ...

    Posted at April 2, 2015 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • How to Build a Beautiful Dashboard

    In the previous post, we established a bit of what goes into a solid dashboard. Now we'll talk about how to get there. First we start with discovery. Start with the end result that’s important to the consumer(s). Align on the Source Data of Your Dashboard Once you know what should be on the dashboard, now you need to understand content details. Sometimes this is an API, or a database or ...

    Posted at March 18, 2015 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • Creating a Dashboard: The Do’s and Don’ts

    (Photo credit: "Navigator" by Thomas Abbs under the Creative Commons License) I was recently on a business trip and listening to the Digital Analytics Power Hour podcast (what a great title!) about “What is Dashboarding?” and had some thoughts.  I am doing lots of "dashboarding" myself, so the timing was great.   After listening to the podcast I thought it was important to first share the podcast and provide my ...

    Posted at March 10, 2015 | By : | Categories : Digital Analytics Strategy | 1 Comment
  • Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

    From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It's time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some helpful articles we’ve found that will help you stay on top of the ball. It’s a little late in the game to ensure your analytics are buttoned up for Black Friday and Cyber Monday on your ecommerce site, but you’ve still got time. If you’re a newbie to ...

  • Analytics Roundup: Evel Knievel’s Burning Water Skiis-Data, a Very Omni-Channel Christmas, Chainsaw Sales and Getting Labeled Mobile-Friendly

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention.   Retailers Will Win Holidays with Omnichannel “Now, more than two-thirds of shoppers can be considered omnichannel consumers, according to PwC's holiday shopping forecast... These shoppers research products and make purchases using a combination of technology, online platforms and physical stores. "It's very clear to us that retailers that are leading in the e-commerce space are starting to win a bigger share of the consumer wallet," says Steve Barr, U.S. retail and consumer practice ...

    Posted at November 21, 2014 | By : | Categories : Blog,Digital Analytics Strategy,Google Analytics | 0 Comment
  • What The Corner Grocer Can Teach Us About Data Analytics

    Let’s say you’ve invented a world changing widget that you plan to sell online. The problem is, you’ve just discovered there’s a Sam’s Widget Barn down the street. Your daydream of rolling around on a six-inch mattress of cash is now officially threatened. Now what? First, slow down. You’re going to have to launch your product, and you’ll need to take your time to observe and discern consumer habits. Wait. Observing consumer habits? Sounds a little like spying. Actually it’s not. It’s more like how Hank, the kindly, pot-bellied, and mustachioed corner ...

    Posted at November 4, 2014 | By : | Categories : Blog,Digital Analytics Strategy | 0 Comment
  • Content Grouping: Intro to Google Analytics Newest Feature

    Finally, the day is upon us! A long awaited feature, Content Grouping, has at last rolled out to all Google Analytics accounts. The wait was well worth it as it supports a variety of ways to group content that could potentially save you significant time and resources, while still providing significant value to your analysis. Google Analytics has always been built on a foundation of capturing page URLs, which is the foundation of a lot of our analysis. One of the problems with this has been that the way that sites and URLs are structured may make perfect sense from ...

    Posted at December 19, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • The 12 Days of Data: Six Golden Goose Eggs

    On the Sixth Day of Data, my true love gave to me... Six Golden Goose Eggs 5 UTM parameters 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set By Goose Eggs, I actually mean Zeros.. more precisely: powers ...

    Posted at December 13, 2013 | By : | Categories : Beyond Analytics,Digital Analytics Strategy | 0 Comment
  • The 12 Days of Data: 3 French Fans (viewed in GA Real Time)

    On the third day of data my true love gave to me . . . the excellent reminder to check in with GA Real Time. 2 Profile Settings And an Unsampled GA Data Set There are a variety of good applications for real time data. One of my favorites aspects is experiencing the very tangible connection with our customers. You can see which pages are being viewed, how many people are on your site at that very moment, and ...

    Posted at December 10, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Why I Am Excited About BEST Practices: Seattle

    BEST Practices: Seattle is 30 days away, and to put it in terms that fellow 80s children will understand, I’m pumped. We are putting the finishing touches on presentations, parties and plans and it is shaping up to be a truly inspiring event. A few things I am looking forward to: Demonstrations We are working hard to make sure that we have the perfect mix of strategic and tactical. The presentations will span between helping you dream about what is possible and then showing you how to start making it a reality. ...

    Posted at October 17, 2013 | By : | Categories : BEST Practices,Digital Analytics Strategy,Events | 1 Comment
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