Digital Analytics Strategy

  • Creating a Data-Driven Culture: Getting Everyone to Move the Same Direction

    If you’re in the Seattle area, I will be giving a short presentation on data-driven culture tonight at Web Analytics Wednesday. Join us! Changing company culture is about as simple as getting my recently acquired backyard chickens back into their coop. It seems straightforward – why wouldn’t people want solid data? Yet, somehow a broken report, cross-domain problem or communication gap will easily unravel any progress you feel you are making. At our most recent BEST Practices conference in San Francisco I hosted a table to discuss this topic. The industries and job descriptions around the table were all different, ...

    Posted at June 26, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • 13 Google Analytics Goals for 2013

    As we prepare for the 2013, as a follow up to our Best Practices Conference this month, Analytics Pros has put together the following 13 goals for 2013. We suggest taking some time to really pour over this list with your team and coming up with a plan for the new year. 1. Start Clean 2. Measure Value 3. Setup a Goal Framework 4. Use Goal Flows 5. Use the Full GA Data Model 6. Stop Using Sampled Data 7. Dive into Universal Analytics  8. Upload Additional Cost Data  9. Get Certified & Stay Sharp 10. Use Multi-channel Data & Attribution 11. Deploy Google Tag Manager 12. Take ...

    Posted at December 21, 2012 | By : | Categories : BEST Practices,Blog,Digital Analytics Strategy,Events,Google Analytics | 0 Comment
  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

  • Sound The Alarms!

    Creating Comprehensive Custom Alerts in Google Analytics Have you ever logged into Google Analytics to discover something went wrong with the data a week ago and you had no idea? Or your dev team changed the PDF download page and broke your GA tracking funnel?  Or maybe your IT resource spilled his beer on the web server? Things happen and data can go wild, and unless you are logged into Google Analytics daily, you might have data problems without realizing it. Google Analytics provides an incredibly helpful feature called Custom Alerts.  Custom Alerts can help alleviate the need for daily checks on ...

    Posted at November 5, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Strategic Digital Analytics: A Framework for Success

    Three Buzzwords That Mean Something Strategic.  Digital.  Analytics.  Three buzzwords that on their own are over-used but, when strung together, actually mean something.  I've been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it's-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we're (for now) calling "digital." When it comes to analytics and data, there is promise: that things can be made better.  With data, you'll have insight.  With insight you can improve things and gain an advantage in the marketplace.  Yet, for all the data in the world, I daily see a surprisingly short-supply of this ...

    Posted at October 29, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Two Key Takeaways from eMetrics & GAUGE San Francisco 2012

    First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible.  There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry.  I would highly recommend anyone who analyzes data to attend eMetrics.  And if your job allows you to touch Google Analytics at any point, GAUGE will certainly teach you something new that you can bring back and improve performance and increase insights. That being said, I think there were two key takeaways from this past week: 1. Voice Of Customer (or VOC) is HUGE. 2. Methods in which you ...

    Posted at March 26, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Web Analytics Planning Model for Google Analytics

    Over 6 years of working with companies to implement and use Google Analytics I've consistently seen the greatest threat to a successful implementation is a lack of robust planning.  This is the first post in what will become a series on how to build a successful strategy for adopting Google Analytics and what you need to consider when planning effective use of this great web analytics tool. My simple model starts with business goals, moves to understanding good ...

    Posted at August 16, 2011 | By : | Categories : Digital Analytics Strategy,Google Analytics | 4 Comments
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