Beyond Analytics

  • How an Insult Generator Helps Me Write Persuasive Copy

    Pro writing tip: your customer doesn't care about your knowledge or credentials. They care most about themselves. Communicating about specialized marketing tools and services (like analytics) requires skill. You have to say it well or you’ll miss your target. But don’t worry, an ill-mannered old man with a penchant for insults can help with that. Brave the Insult to Improve the Copy The best way to keep your communication on ...

    Posted at February 4, 2015 | By : | Categories : Beyond Analytics | 2 Comments
  • How Wearable Tech Is Improving Healthcare

    Who would have ever thought the star actor in 80s movie comedies Teen Wolf and Back to the Future would become a champion for medical innovation? Thirty years later and Michael J Fox is head of an organization at the forefront of parkinson’s research. But just how is the Michael J Fox foundation benefitting Parkinson’s research exactly? Through supporting the development of wearable tech.   Tracking Body Movement with Wearables beyond the Gym Until recently, the athletic world tended to corner the market on wearable tech. When it comes to tracking athletic performance, products like Nike Fuel Band ...

    Posted at January 22, 2015 | By : | Categories : Beyond Analytics | 0 Comment
  • Sports Analytics: Is the Final Score the Only Stat?  

    A Geeky data analyst and a sports fan walk into a bar. Discussion ensues. The big question on the table: will analytics be the key to harnessing a team's peak performance, or is it just jumbles of numbers? Well, it depends on who's talking.  Sports Analytics Conferences and the Movies [Read]: Sports Analytics are Here to Stay The start of the NBA’s 2014 season was a tech geek's / sport fan's dream come true. Chicago-based company Stats LLC came to an agreement with the league to place high tech cameras in every one of its ...

    Posted at January 14, 2015 | By : | Categories : Beyond Analytics,News | 2 Comments
  • Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher

    I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I've found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles gives others a clearer picture of who we are, what we’ve been through, and the solutions in life we seek. In her popular Tedx talk on her clinical vulnerability research, she said “Maybe stories are just data with a soul.”

    Posted at December 16, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics | 0 Comment
  • What I Learned about Data Analytics from Online Dating

    When I was in college I joined an online dating site. This is a story about that experience, and how it helped me better understand data analytics. If someone asked me if I based my judgments on first impressions or on physical appearance I would say no, of course not. I believe character trumps beauty. And as a lover of all literature I never judge a book by its cover. Or so I thought. Welcome to my online dating ...

    Posted at December 9, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Why Robot Takeover Means Job Security

    What if your life could be way more comfortable, and you didn’t have to do... anything? Imagine a world where machines took care of life’s mundane tasks. They'd hear, smell and see the world for themselves, and collect information so you didn’t have to.  In your own personal life, you could save money and be more efficient all at the same time. Not only that, but you'd be living in a time with less unemployment. Why? Because connected devices means lots of data, and lots of data means lots of jobs in the data analytics fields.  Move over George Jetsen, ...

    Posted at December 2, 2014 | By : | Categories : Beyond Analytics | 2 Comments
  • Analytics Weekly Roundup: Strong Innovators Love Data, Trending Halloween Candy, and a Philosophical Espresso Shot on the Internet of Things

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention. The 50 Most Innovative Companies of 2014: Strong Innovators are Three Times More Likely To Rely On Big Data Analytics “Companies who are strong at innovation are three times more likely to rely on big data analytics and data mining than their counterparts who are less adept at innovating (57% versus 19%).” 10 Years of Digital Marketing Trends in 10 Graphs “Here are 10 graphs from Google Trends (focused on the US ...

    Posted at November 14, 2014 | By : | Categories : Beyond Analytics,Blog,News | 0 Comment
  • From Me to You: I/O Conference 2014

    As Analytics Pros’ main mobile guy, I had the privilege of attending this year’s Google I/O Conference 2014. Google released many exciting new features for Android, so here’s what you need to know about Google Android’s latest features, and how you can use them to better understand your customers. Moving Forward with Apps In 2014, Google reported 35 billion dollars in revenue from app purchases, in-app purchases and subscriptions. It is interesting to note that 91% of app downloads are free. Users are less inclined to pay for apps, but will make in-app purchases ...

    Posted at July 3, 2014 | By : | Categories : Beyond Analytics,Events,News | 0 Comment
  • Dear AP: An Advice Column With a GA Twist

    Dear AP, Three years ago I began what I thought would be a long-term relationship with my partner, Classic Analytics. We met on a Google search page, and from that first implementation, it was love at first sight (or should I say, site). Working through cross-domains and self-referrals, Classic stood by my side, and I felt that we were stronger for our QA and data validation sessions. A month ago, Classic told me that it would be going away. It won’t tell me when, just that I will need to move on to Universal. I heard all the usual lines, ‘It’s not ...

    Posted at July 1, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Naming Conventions for Process Optimization

    Keeping Organized makes most processes easier (find a process that is easier when you are unorganized, it’s a challenge!). How do you establish naming conventions, when are they really important, and how does everyone stay in line with the established conventions.  These challenges often result in a lack of adoption all together. How do you establish naming conventions Establishing conventions is a key first step when you are working in group or on a long term project. The process for developing conventions for the first time can be as simple as starting a dictionary with explanations of the terms used, or as ...

    Posted at June 16, 2014 | By : | Categories : Beyond Analytics,Tag Management | 0 Comment
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