Beyond Analytics

  • Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher

    I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I've found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles gives others a clearer picture of who we are, what we’ve been through, and the solutions in life we seek. In her popular Tedx talk on her clinical vulnerability research, she said “Maybe stories are just data with a soul.”

    Posted at December 16, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics | 0 Comment
  • What I Learned about Data Analytics from Online Dating

    When I was in college I joined an online dating site. This is a story about that experience, and how it helped me better understand data analytics. If someone asked me if I based my judgments on first impressions or on physical appearance I would say no, of course not. I believe character trumps beauty. And as a lover of all literature I never judge a book by its cover. Or so I thought. Welcome to my online dating ...

    Posted at December 9, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Why Robot Takeover Means Job Security

    What if your life could be way more comfortable, and you didn’t have to do... anything? Imagine a world where machines took care of life’s mundane tasks. They'd hear, smell and see the world for themselves, and collect information so you didn’t have to.  In your own personal life, you could save money and be more efficient all at the same time. Not only that, but you'd be living in a time with less unemployment. Why? Because connected devices means lots of data, and lots of data means lots of jobs in the data analytics fields.  Move over George Jetsen, ...

    Posted at December 2, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Analytics Weekly Roundup: Strong Innovators Love Data, Trending Halloween Candy, and a Philosophical Espresso Shot on the Internet of Things

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention. The 50 Most Innovative Companies of 2014: Strong Innovators are Three Times More Likely To Rely On Big Data Analytics “Companies who are strong at innovation are three times more likely to rely on big data analytics and data mining than their counterparts who are less adept at innovating (57% versus 19%).” 10 Years of Digital Marketing Trends in 10 Graphs “Here are 10 graphs from Google Trends (focused on the US ...

    Posted at November 14, 2014 | By : | Categories : Beyond Analytics,Blog,News | 0 Comment
  • From Me to You: I/O Conference 2014

    As Analytics Pros’ main mobile guy, I had the privilege of attending this year’s Google I/O Conference 2014. Google released many exciting new features for Android, so here’s what you need to know about Google Android’s latest features, and how you can use them to better understand your customers. Moving Forward with Apps In 2014, Google reported 35 billion dollars in revenue from app purchases, in-app purchases and subscriptions. It is interesting to note that 91% of app downloads are free. Users are less inclined to pay for apps, but will make in-app purchases ...

    Posted at July 3, 2014 | By : | Categories : Beyond Analytics,Events,News | 0 Comment
  • Dear AP: An Advice Column With a GA Twist

    Dear AP, Three years ago I began what I thought would be a long-term relationship with my partner, Classic Analytics. We met on a Google search page, and from that first implementation, it was love at first sight (or should I say, site). Working through cross-domains and self-referrals, Classic stood by my side, and I felt that we were stronger for our QA and data validation sessions. A month ago, Classic told me that it would be going away. It won’t tell me when, just that I will need to move on to Universal. I heard all the usual lines, ‘It’s not ...

    Posted at July 1, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Naming Conventions for Process Optimization

    Keeping Organized makes most processes easier (find a process that is easier when you are unorganized, it’s a challenge!). How do you establish naming conventions, when are they really important, and how does everyone stay in line with the established conventions.  These challenges often result in a lack of adoption all together. How do you establish naming conventions Establishing conventions is a key first step when you are working in group or on a long term project. The process for developing conventions for the first time can be as simple as starting a dictionary with explanations of the terms used, or as ...

    Posted at June 16, 2014 | By : | Categories : Beyond Analytics,Tag Management | 0 Comment
  • Installing Google Tag Manager in your CMS – HubSpot, Squarespace, and others

      In recent years some fantastic content management and publishing platforms, both commercial and free, have come to market. I'm using one right now to publish this post: WordPress. Hopefully you use one for your site as well. (Side note: If you don't use one, talk to your tech folks - you really should be. We may be able to help you choose one, and measure its use effectively too.) The most interesting of them integrate a variety of other services, including social media and discussion features, analytics and remarketing, and ...

    Posted at June 13, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics,Tag Management | 0 Comment
  • World Cup Observations from Analytics Pros

    In less than a week, the largest global sporting event kicks off in São Paulo Brazil—2014 FIFA World Cup. It’s the 20th World Cup Tournament. Since Seattle has become Soccer crazy with the rise of Seattle Sounders FC and the MLS, we at Analytics Pros felt it was time once again do some sporting analytics (also know as statistics) analysis. A friend of mine recently lamented European countries' lack of success in the World Cup on American soil. In fact, Europeans have won 10 of the 19 World Cup titles ...

    Posted at June 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment
  • When the Worlds of Literature and Data Collide

    When I taught college English, when I stood in front of my students, there was one skill I really wanted to teach them: critical thinking. I have always been a passionate believer in using our minds to find connections in the world that are unique, exciting, and brand new. We live surrounded by possibilities. And while human nature, and history, proves that all life is cyclical, and we tend to repeat ourselves, I firmly believe there are always new insights to be found and creative ideas to sculpt. Guglielmo Marconi would never ...

    Posted at May 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment
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