Beyond Analytics

  • Installing Google Tag Manager in your CMS – HubSpot, Squarespace, and others

      In recent years some fantastic content management and publishing platforms, both commercial and free, have come to market. I'm using one right now to publish this post: WordPress. Hopefully you use one for your site as well. (Side note: If you don't use one, talk to your tech folks - you really should be. We may be able to help you choose one, and measure its use effectively too.) The most interesting of them integrate a variety of other services, including social media and discussion features, analytics and remarketing, and ...

    Posted at June 13, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics,Tag Management | 0 Comment
  • World Cup Observations from Analytics Pros

    In less than a week, the largest global sporting event kicks off in São Paulo Brazil—2014 FIFA World Cup. It’s the 20th World Cup Tournament. Since Seattle has become Soccer crazy with the rise of Seattle Sounders FC and the MLS, we at Analytics Pros felt it was time once again do some sporting analytics (also know as statistics) analysis. A friend of mine recently lamented European countries' lack of success in the World Cup on American soil. In fact, Europeans have won 10 of the 19 World Cup titles ...

    Posted at June 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment
  • When the Worlds of Literature and Data Collide

    When I taught college English, when I stood in front of my students, there was one skill I really wanted to teach them: critical thinking. I have always been a passionate believer in using our minds to find connections in the world that are unique, exciting, and brand new. We live surrounded by possibilities. And while human nature, and history, proves that all life is cyclical, and we tend to repeat ourselves, I firmly believe there are always new insights to be found and creative ideas to sculpt. Guglielmo Marconi would never ...

    Posted at May 9, 2014 | By : | Categories : Beyond Analytics,Blog | 0 Comment
  • The Eye of Bocce – Measuring Bocce Ball with Google Universal Analytics

    Digital analytics has changed. Drastically. No longer are we limited to measuring a website or mobile app - we can truly measure just about anything. To prove that point, today we are measuring the great game of Bocce Ball. That’s right, gleeful Opticon attendees will enjoy the favorite pastime of elderly Italian gentleman on a beautiful terrace overlooking San Francisco - and we will capture it all using Google Analytics. What’s even better is that you can follow along at bocce.analyticspros.com where we have prepared a live gamecast ...

    Posted at April 17, 2014 | By : | Categories : Beyond Analytics,Google Analytics,Universal Analytics | 0 Comment
  • Meet the New Face of Analytics Pros

    Today is an exciting day for us at Analytics Pros. We have spent the last few months assessing who we are in an effort to remain focused in an increasingly complex industry (and world). Why are we so intent on finding great data? Why do we get up every day to ask questions and plan implementations? Why is it so hard for us to close our laptops and walk away from the potential insights that lay within the numbers? It’s simple. Because data helps us understand the increasingly digital world around us. Solving Human Problems

    Posted at April 14, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • What 90s Rap Can Teach Us About Analytics

    It’s Friday, and as various ‘90s rap songs continuously circle my brain, I’ve found that there are some universal truths about digital analytics disguised in the lyrics. Let’s take a journey back in time to these unknowingly forward-thinking rapper/analysts. Vanilla Ice How often have you found yourself knee-deep in the data and stuck in a myopic rut. Time to stop, collaborate and listen. What are you tracking and why? What other team members or departments should be involved? What data do they need? At Analytics Pros, our discovery sessions include stakeholders and anyone that requires data for their job. Why do we do ...

    Posted at March 21, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • The Truth in the Shadows

    Hello, my name is Tim, and I'm a recovering wall starer. No doubt you have heard the story of Plato’s Cave. The ancient allegory that depicts imprisoned men chained with their backs to a fire, unable to see anything but the shadows of reality that dance on the walls of the cave. You may recall that these captive minds lauded their peers who could name the shadowed distortions. In the darkness where all saw the same flame-licked forms on the wall, those who could not elevated those who deduced similarities in the patterns. But, the advancement of one over another through the ...

    Posted at March 13, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • The Magic of Big Data Is Not Magic At All

    I'm at the American Marketing Association's 2014 Analytics with Purpose conference in San Diego today. I'll be speaking this afternoon on understanding customer needs with digital analytics. This morning, I'm attending sessions, which started with the keynote by Mark Earls, author of I'll Have what She's Having: Mapping Social Behavior.  This was one of the better keynotes I've heard in a while. The premise: big data = magic. Magic! He started with a fantastic quote from Arthur C. Clarke "Any sufficiently advanced technology is indistinguishable from magic." That blends together with something I ...

    Posted at March 3, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Oh the analytics you could know . . .

    In honor of the late, great Dr. Seuss' birthday, an analytics-themed ditty: Oh! The analytics you could know Custom Dimensions and reports that will show Visits, visitors and bounce rate galore Conversion rates and multi-channel funnels So much data that you will need to build a tunnel to a Big Query And queries you will make And things you will ask And items you will task to your digital analytics expert who knows a lot about that. Tags that are firing, dashboards to be built ecommerce to be tracking, woven into a Big Data quilt The analytics expert has thoughts of his own Dreaming of SQL and Hadoop and on… He sorts through piles ...

    Posted at March 2, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Super Bowl Readiness: Data Does Not Lie

    This is the final post to our prior analysis comparing the Seattle Seahawks’ two Super Bowl teams—the 2005 and 2013 teams, and Seattle Seahawks vs. Denver Broncos. First, congratulations to Pete Carroll, Russell Wilson and the Seattle Seahawks. While many in our nation heavily favored Peyton Manning and his high-octane offense, our analysis showed that Defense does in fact win championships! Not since Lenny Wilkens’ 1979 Seattle Supersonics has this city seen a championship on this level! If you can humor us, let’s revisit several of the simple parameters we established that it takes to win football games: Premise #1 The ...

    Posted at February 3, 2014 | By : | Categories : Beyond Analytics | 0 Comment
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