Beyond Analytics

  • The Magic of Big Data Is Not Magic At All

    I'm at the American Marketing Association's 2014 Analytics with Purpose conference in San Diego today. I'll be speaking this afternoon on understanding customer needs with digital analytics. This morning, I'm attending sessions, which started with the keynote by Mark Earls, author of I'll Have what She's Having: Mapping Social Behavior.  This was one of the better keynotes I've heard in a while. The premise: big data = magic. Magic! He started with a fantastic quote from Arthur C. Clarke "Any sufficiently advanced technology is indistinguishable from magic." That blends together with something I ...

    Posted at March 3, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Oh the analytics you could know . . .

    In honor of the late, great Dr. Seuss' birthday, an analytics-themed ditty: Oh! The analytics you could know Custom Dimensions and reports that will show Visits, visitors and bounce rate galore Conversion rates and multi-channel funnels So much data that you will need to build a tunnel to a Big Query And queries you will make And things you will ask And items you will task to your digital analytics expert who knows a lot about that. Tags that are firing, dashboards to be built ecommerce to be tracking, woven into a Big Data quilt The analytics expert has thoughts of his own Dreaming of SQL and Hadoop and on… He sorts through piles ...

    Posted at March 2, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Super Bowl Readiness: Data Does Not Lie

    This is the final post to our prior analysis comparing the Seattle Seahawks’ two Super Bowl teams—the 2005 and 2013 teams, and Seattle Seahawks vs. Denver Broncos. First, congratulations to Pete Carroll, Russell Wilson and the Seattle Seahawks. While many in our nation heavily favored Peyton Manning and his high-octane offense, our analysis showed that Defense does in fact win championships! Not since Lenny Wilkens’ 1979 Seattle Supersonics has this city seen a championship on this level! If you can humor us, let’s revisit several of the simple parameters we established that it takes to win football games: Premise #1 The ...

    Posted at February 3, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Super Bowl Readiness: Seahawks vs Broncos

    This is a follow-up post to our prior analysis comparing the Seattle Seahawks' two Super Bowl teams--the 2005 and 2013 teams. If you didn’t have the opportunity to read it, we established three simple parameters to winning football games: The team with the higher QB Rating usually wins the game Defense Wins Championships You have to win either Offense or Defense + Special Teams to win the game In Super Bowl games, the team with the higher QB Rating has won 42 of 47 games (or 89.4%). The best defense has won 29 ...

    Posted at January 29, 2014 | By : | Categories : Beyond Analytics | 1 Comment
  • Super Bowl Readiness: 2005 vs 2013 Seahawks

    Some of us at Analytics Pros have gotten swept up in the fanfare of this year’s Super Bowl. This is only the second time that Seattle has played in the NFL classic—the other time was in 2005. With that in mind, we thought it would be fitting to do a bit of statistical analysis. One question that just won’t seem to go away this week: which is the better team, the Seattle Seahawks of 2013 or 2005? Having grown up in SEC territory with an affinity for southern fried football, I thought I’d pull from years of coach-speak in order to ...

    Posted at January 27, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • The 12 Days of Data: Six Golden Goose Eggs

    On the Sixth Day of Data, my true love gave to me... Six Golden Goose Eggs 5 UTM parameters 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set By Goose Eggs, I actually mean Zeros.. more precisely: powers ...

    Posted at December 13, 2013 | By : | Categories : Beyond Analytics,Digital Analytics Strategy | 0 Comment
  • Brandon Nicholas Nutter

    Brandon Nutter is one of those entrepreneurial types with giddy-up to spare. These days, he’s a software engineer around AP headquarters, but his professional rap sheet has a few impressive bullet points – including a successful little start-up of his very own. The Back Story After ditching his hometown of Los Angeles for university life in Idaho, Brandon got his foot in the software engineering door with an internship at

    Posted at November 5, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Justin Spencer: A Tale of Analytics Strategies and Home Brews

    Once upon a time, a young man took a break from his busy job as director of search activation and insight to peruse social media. As fate would have it, 140 characters stood out among the rest, a snappy job listing that would ignite a chain of events culminating with a home-brewed An-ale-ytics Pros GA IPA. This is the story of Justin Spencer, search and analytics strategist at Analytics Pros, and more importantly, a man patient enough to brew his own beer while simultaneously wrangling ...

    Posted at October 16, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Joshua Gebhardt, Bringing Strategy to the People

    Joshua Gebhardt landed in Seattle by way of Japan, Hawaii and some 31 countries in between. A technoholic with an analytical mind and a weakness for wakeboarding, backpacking and his lovely wife of one year, Joshua goes by the fancy title of Client Development Strategist here at Analytics Pros. And strategize he does. The Back Story After bagging a biology degree, Joshua hit the construction circuit. He was hired by a construction company to manage a project being completed by ABC’s smash show, “Extreme Home ...

    Posted at October 11, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Live Blog at the Google Analytics Summit 2013

      Welcome to the Analytics Pros live blog from the Google Analytics Summit 2013!  We'll be updating throughout the day as announcements are made. Quick Links:   9:00 am, Opening Keynote: Paul Muret, Google The Data-Driven Opportunity Paul’s grandparents grew up in ...

    Posted at October 1, 2013 | By : | Categories : Beyond Analytics,Google Analytics,Tag Management | 0 Comment
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