Beyond Analytics

  • Marketing Lessons From the Big Easy

    It was fun to be back in the great state of Louisiana and the Big Easy. While trips to Café du Monde for beignets or the piano bar at Pat O’Brien’s are worthy destinations, we were in town for the American Marketing Association’s National Conference. The emphasis at this year’s National Conference was on growing your brand and better leveraging big data. There was a good mixture of grand vision casting, as well as pragmatic sessions leaving attendees with tangible steps that could be implemented immediately. I ...

    Posted at September 17, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • A Process Development Approach to A/B and Multivariate Testing

    When I think about what we do here at Analytics Pros, narrowing the distance between our clients and their customers, I get especially excited by the topic of A/B and Multivariate testing. Why? A robust testing program closes the loop between site design and user experience, allowing us to gain insight into the gears that are turning within the user's mind as they find their way to a conversion. A well-measured website is a massive source of information about real people doing real things while they interact with some awesome brands. Testing provides a uniquely powerful platform for gaining ...

    Posted at August 19, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • For Profit is the New Non-Profit

    Today I had the the privilege to attend SXSW V2V in Las Vegas.  I was invited to sit as a mentor during one of the V2V mentoring sessions and I met some really great people with exciting business pursuits that are both traditional for-profit startups and also non-profit ones.  The kicker, though was the afternoon keynote by Lauren Bush Lauren about her company FEED.  The company is an LLC that gives away most of its profits while ...

    Posted at August 14, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • Is your site ready for Google’s new mobile optimization requirements?

    For those that missed the recent announcement, Google is updating their search algorithm to favor sites that provide a rich mobile experience. Meaning that if your site suffers from some common mobile ailments, you’ll need to make some changes or suffer the ranking consequences. There are some specific points made on the page, but do you know if this applies to you or not? Here are some custom reports built specifically to answer the issues this update spotlights. To install these reports, simply click the appropriate link, select the profiles you want to install it on ...

    Posted at June 18, 2013 | By : | Categories : Beyond Analytics,Google Analytics | 0 Comment
  • A byte or a bite?

    I've been in Haiti for 5 full days now.  I have a ton of thoughts so far, but one big, pervasive one that won't go away is the juxtaposition of needs.  Last Saturday I was walking down a half paved (yes, half, as in one lane was paved and the other one wasn't) street straddled by a tent city where thousands of people live on less than a dollar per day day.  All around me are people carrying cellphones, and down the street drives a shiny, brand new VolksWagon SUV. The Bus Ride

    Posted at April 23, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • Of Data and People

    Lately I've been enamored with the notion that digital analytics data is a powerful and unique means to come closer to the people the data tries to describe.  I've recently defined this into a mission statement for Analytics Pros that we "narrow the distance between our clients and their customers."  At its core this concept is relies on the principle that data describes something: in the case of digital analytics for web sites and mobile apps, that "something" is usually the users of that app, i.e. people.  At the same time, I'm also concerned that it is far too easy ...

    Posted at April 20, 2013 | By : | Categories : Beyond Analytics | 0 Comment
Page 3 of 3123