Google Analytics

  • Tracking Sponsored Search Actual Keyword Search Terms for all engines using only 1 filter

    A couple years ago the folks at Omega Digital Media and GA Experts collaborated on a filter to combine the actual search term (say, "size 12 men's running shoes") with the bidded term (say, "mens running shoes").   I was replying to a post on the Google Analytics Help Forum last year and wanted to reference the filter settings, but couldn't find the original post, so I've decided to write my own.   Original credit for the idea goes to Jim Newsome at Omega.  Read on ...

    Posted at January 11, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics

    Resistance is Futile in 2010 with Dimensionator I'm very excited to announce the release of a new Google Analytics enhancement tool by Analytics Pros I'm calling "Dimensionator." If you know your sci-fi you should already be upset that I've mised the Borg and Terminator in my post title - but hey, they both ...

    Posted at January 7, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Understanding Google Analytics “cookie domain” settings

    What's all the fuss about Google Analytics cookies and "domains"? Whether you're a brand new user of Google Analytics or have a UA account number below 50,000. i.e. "UA-42442-1" - just a way to brag you've been using GA a looooong time :), understanding the cookies used by Google Analytics and the critical issues surrounding the domain to which those cookies are written and read is paramount to accuracy and reliability of your Google Analytics data.  The number one problem I consult with clients on solving relates to cookie domain issues.  It most commonly manifests in the form of "self-referrals", i.e. ...

    Posted at January 7, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Don’t Kill the Messenger if you Don’t Like the Message

    I just wrote an email reply to someone who sent me an analytics question from the "ask any question" box on the left side-bar of my site (you should see it here).  It's common to get questions like "why doesn't Google Analytics show any data" and the like, as well as the inquiry for more interesting problems or requests for consulting.  The e-mail reply I just wrote was one in a dialog around the question asked by this user and it struck me this morning as something I'd like to post because it drives home a good point.  Read on ...

    Posted at December 23, 2009 | By : | Categories : Google Analytics | 0 Comment
  • New Google Analytics Features: Intelligence & More

    On Tuesday afternoon at the eMetrics Summit in Washington DC, Google announced some exciting new features for the Google Analytics product. These features include: Intelligence. An algorithmically-driven tool that finds the important "needles" in the "haystack" of analytics data and points them out to you automatically.  You can also create custom alerts based on any criteria and have it send you an email when the alert is triggered. More goals - 20 goals in fact!  Plus, goals can now be engagement-based (time on site, pages visited) or interaction based. Enhanced custom segments - different than the in-tool ...

    Posted at October 21, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Training in Washington DC, October 19th

    Have you ever wanted to learn more about Google Analytics?  Just how do all the "moving parts" fit together and work?  What are the best techniques for using the reporting interface?  How can you measure and optimize all your marketing campaigns using Google Analytics, not just AdWords?  Well, here's your chance! UPDATE: See below for an exclusive discount code! On October 19th I'll be leading a Google Analytics training day in Washington DC at the eMetrics Marketing Optimization Summit.  This one-day intensive will immerse you in the world of Google Analytics.  I'll be covering the ...

    Posted at October 12, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Refresh Rate: a new metric for measuring content engagement

    I'm excited to introduce a new metric I affectionately call... "Refresh Rate."  After you're done cheering and ask "what the heck is refresh rate" you can read on for the full scoop.  The more exciting thing is that I've collaborated with Jeremy Aube at the  Google Analytics Authorized Consulting firm ROI Revolution to integrate this metric into the  Google Analytics Report Enhancer, a Greasemonkey-based script provided by ROI Revolution for those using the Firefox browser that adds nifty features to the Google Analytics interface. Finding the proverbial Needle in the Haystack Many in the Web Analytics claim that ...

    Posted at August 4, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Un-obfuscating the GA.JS file

    Quick post!Need to read the Google Analytics GA.JS script easily? If you've done much Google Analytics technical work you'll know that figuring out the Google Analytics ga.js script is really hard thanks to the obfuscation/optimization it has been run through.   This trick won't completely un-obfuscate the script, but it will make it a heck of a lot easier to read.So, to see a readable version of the ga.js script, simply copy the script (click here, the select all, copy), and go to the JavaScript Beautifier, paste the script in, and voila.  Now you can ...

    Posted at April 24, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Kintiskton LLC in Google Analytics – Friend or Foe?

    My website traffic jumped through the upper atmosphere in one day... why? A couple weeks ago my website traffic increased over 1400% in one day. I was initially thrilled when I saw the visits graph skyrocketing upward at an 89 ° angle but, I knew better than to celebrate before drilling into the data and finding the source of this unexpected traffic windfall. Investigating the Cause of the Increase in Visits Step 1: Distinguish between a Short-Term Event or Increase in Overall Exposure When investigating unexpected spikes in traffic I immediately go to the Main Traffic Sources Report. This report shows the percentage ...

    Posted at February 26, 2009 | By : | Categories : Google Analytics | 0 Comment
  • Secret Segments: Accessing Extra Dimensions in Google Analytics, part 1

    Did you know there are over 3 dozen additional "dimensions" to segment by in Google Analytics that are not listed on the standard "dimension" drop down? I'll share these "secret segments" in a series of postings over the next few weeks. Today, post 1, I'll cover extending cross-segmentation dimensions for e-commerce billing city, state, and countries, plus the affiliate dimension. Read on for the juicy details... The Background While writing a response on the new Google Analytics help forum to a question about e-commerce dimensions this ...

    Posted at January 13, 2009 | By : | Categories : Google Analytics | 0 Comment