Those of us familiar with analytics understand the importance of segmenting our data for valuable insights. If you aren’t segmenting your data, you should be. Avinash Kaushik put it well when he... read more →
In part 1 of the series we've covered the basic structure of Google Analytics platform and discussed many possibilities that collection and configuration API have to offer. In part 2 we'll... read more →
In this 2 part series I will introduce the range and possibilities of Google Analytics and Google Tag Manager API. Taking advantage of these interfaces can have a big impact... read more →
The Google Analytics Related Product feature is an extremely valuable set of dimensions and metrics that can highly benefit your product bundling, remarketing, email campaigns, product recommendation and more. The... read more →
In this post I'll show you how to connect your Google Analytics data with an outside source of data in R and perform some basic data analysis. We will focus... read more →
Google Analytics' web interface offers a great way to manipulate our data. But if we want to take it a step further and deeper we need to look at tools like... read more →
In my last post I showed how to connect Google Analytics with R. In this post we will build another heat map. This time with the Google AppEngine (Python) application... read more →
Email marketing gets a bad rap. In the minds of some, it's like the 8-track or the fax machine of marketing. Why use dusty, old school methods when we've got... read more →
In this blogpost I will show you step by step how to get your GA data into R and do some basic manipulation with that data. The final product will... read more →
Remember the good old days when you got Google certified and convinced the boss to pull the trigger on implementing GA? You were so convinced that within a few short months... read more →