Google Analytics

  • Google Analytics Troubleshooting: 5 Tips to Ensure You’re Not Missing User Transaction Data

    Remember the good old days when you got Google certified and convinced the boss to pull the trigger on implementing GA?  You were so convinced that within a few short months you’d whip the company site into shape, business would boom, and the CEO would be throwing a company wide parade in your honor. The data started rolling in, but things started to look fishy. The numbers on user transactions were completely off.                           So you did your research. It couldn’t just be customers disallowing cookies, bad ISP connections, or disabled javascript, could it? Fear not. ...

    Posted at January 6, 2015 | By : | Categories : Google Analytics | 3 Comments
  • 10 Benefits of Using Google Analytics BigQuery

    Last May Google announced that they’re giving Google Analytics Premium users ability to access raw session and hit level data. The access to that data is done through Google’s BigQuery tool which enables you to query through massive data sets to answer business questions. With the right approach, having huge volumes of unsampled data can be of incredible value and can provide you with deeper insights of user’s behavior and answer business questions that cannot be otherwise answered using the usual Google Analytics reporting interface or API. 10 Benefits of Using BigQuery Querying through massive data sets only takes seconds. Google Analytics ...

    Posted at December 23, 2014 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Easier Cross Device Tracking, Track iOS App Install Campaigns, and the Google Analytics Guide of Epic Proportions: Analytics Roundup

    Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week.  How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with Wi-Fi access have supplanted desktops in sales popularity, while mobile devices are as essential now as a wallet or purse. Consumers can access retailer information anywhere and anytime.”   7 Reasons Why Social Media Analytics Suck (Business 2 Community) “Just a few years ago, businesses stumbled in the ...

    Posted at December 19, 2014 | By : | Categories : Analytics Roundup,Google Analytics,Mobile | 0 Comment
  • Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

    Ever wonder why your custom variables aren't working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom Metrics, but that is for another day). All you need to do is to replace your Custom Variables with new Custom Dimensions. First, you'll want to start by documenting all current custom variable names and scopes you're using. Next, go into your Google Analytics Account to begin configuring your ...

    Posted at December 18, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher

    I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I've found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles gives others a clearer picture of who we are, what we’ve been through, and the solutions in life we seek. In her popular Tedx talk on her clinical vulnerability research, she said “Maybe stories are just data with a soul.”

    Posted at December 16, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics | 0 Comment
  • Google Analytics Free vs Premium: And 3 Reasons Why and When You Shouldn’t Push Your Luck

    Let’s say that last Christmas time, you got yourself a free version of Google Analytics (free GA, the Christmas Miracle!) Since then, you’ve been rocking that data and begun to optimize your business with all the golden information at your fingertips. Thanks to your tech wizardry, fat data is rolling in and business is booming.  Your next step? Take a breath and make the jump to the Premium Edition of Google Analytics. Phew. That’s a big commitment and will require a persuasive meeting with the boss. Remember now. Santa (Google) is watching, and he (they) know who's been naughty, and who's been ...

    Posted at December 10, 2014 | By : | Categories : Google Analytics | 0 Comment
  • Analytics Update: Sports Analytics, Mobile App Retention and Google Analytics Social Media ROI

    Here at Analytics Pros we're up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here's some helpful stuff we've come across lately that we wanted to share.    Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress "After a preseason game earlier this year, Quin Snyder praised one his players and, in doing so, offered a glimpse into how the new Utah Jazz coach thinks about the game. Forward Trevor Booker had earned plaudits for charging at an open shooter, running him off the 3-point line. "There’s a 7-percent differential when you contest shots versus open ...

    Posted at December 5, 2014 | By : | Categories : Blog,Google Analytics,Mobile | 0 Comment
  • 6 Google Analytics Reports (and 1 SDK Update) to Be Thankful for

    As we gear up for a nice, long holiday weekend here at Analytics Pros, we can't help but think about how thankful we are. We've got a talented, growing team and great customers that enable us to keep the lights and the heat on. Light and heat keeper-oners, we appreciate you. We're thankful for you. And we're thankful for Google Analytics because we have the privilege of seeing every day how GA tools help our customers achieve their goals. One of the many great features of GA is the ability to see complicated data in simple to read reports. In the spirit of thankfulness, 6 of our ...

    Posted at November 26, 2014 | By : | Categories : Google Analytics | 0 Comment
  • Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

    From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It's time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some helpful articles we’ve found that will help you stay on top of the ball. It’s a little late in the game to ensure your analytics are buttoned up for Black Friday and Cyber Monday on your ecommerce site, but you’ve still got time. If you’re a newbie to ...

  • Analytics Roundup: Evel Knievel’s Burning Water Skiis-Data, a Very Omni-Channel Christmas, Chainsaw Sales and Getting Labeled Mobile-Friendly

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention.   Retailers Will Win Holidays with Omnichannel “Now, more than two-thirds of shoppers can be considered omnichannel consumers, according to PwC's holiday shopping forecast... These shoppers research products and make purchases using a combination of technology, online platforms and physical stores. "It's very clear to us that retailers that are leading in the e-commerce space are starting to win a bigger share of the consumer wallet," says Steve Barr, U.S. retail and consumer practice ...

    Posted at November 21, 2014 | By : | Categories : Blog,Digital Analytics Strategy,Google Analytics | 0 Comment