Google Analytics

  • Measuring Movement With Universal Analytics

    Universal Analytics is the new way to send Google Analytics. The beauty of Universal is that it can track user interactions from anywhere, including online and offline! As an analytics firm, we completely geek out when it comes to tracking new user interactions. One long standing question we had was: How much activity is there in our Seattle office during the day? This presented the challenge of accurately quantifying how many movement happened in our lobby on any given day. We wanted answers to several questions: When is foot traffic the highest? Was there foot traffic on the weekends? Why was foot ...

    Posted at January 16, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • Content Grouping: Intro to Google Analytics Newest Feature

    Finally, the day is upon us! A long awaited feature, Content Grouping, has at last rolled out to all Google Analytics accounts. The wait was well worth it as it supports a variety of ways to group content that could potentially save you significant time and resources, while still providing significant value to your analysis. Google Analytics has always been built on a foundation of capturing page URLs, which is the foundation of a lot of our analysis. One of the problems with this has been that the way that sites and URLs are structured may make perfect sense from ...

    Posted at December 19, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • The 12 Days of Data: 5 UTMs!

    On the Fifth Day of Data my true love gave to me . . . 5 UTM’s! 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set If you want to know how your marketing efforts influence conversion on your site you absolutely need to use ...

    Posted at December 12, 2013 | By : | Categories : Google Analytics,Tag Management | 0 Comment
  • The 12 Days of Data: 4 Advanced Segments

    On the Fourth day of Data my true love gave to me...4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set   My true love knows that if I want to keep my job as an Analyst, I need to be able to confidently find insights and come up with recommendations based on them. If all I do is click between standard reports to try to find these insights, ...

    Posted at December 11, 2013 | By : | Categories : Google Analytics | 0 Comment
  • The 12 Days of Data: 3 French Fans (viewed in GA Real Time)

    On the third day of data my true love gave to me . . . the excellent reminder to check in with GA Real Time. 2 Profile Settings And an Unsampled GA Data Set There are a variety of good applications for real time data. One of my favorites aspects is experiencing the very tangible connection with our customers. You can see which pages are being viewed, how many people are on your site at that very moment, and ...

    Posted at December 10, 2013 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • The 12 Days of Data: 2 Profile Settings

    The 12 Days of Data Partridges and leaping lords are great, but around here, we prefer data. So welcome to the 12 Days of Data! On the second day of data my true love sent to me . . . 2 Profile Settings On the first day of data my true love sent to me . . . an unsampled GA data set The Second Day of Data: 2 GA Profile Settings My true love knows that I need to understand what my websites visitors are looking for ...

    Posted at December 9, 2013 | By : | Categories : Google Analytics | Comments Off
  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Analytics Everywhere | The Universal Measurement Protocol C Library

    Well, we're at it again... releasing another Universal Analytics library, this time in C. [And if you're wondering why, check this out.] So let's see, what interesting things are built in C (or compatible derivatives)... Basically anything that needs to run really fast, or with really efficient (limited) resources, is probably written in a language that compiles in ...

    Posted at November 14, 2013 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Analytics Everywhere | The Really Big Picture

    Universal Analytics streamlines our way to a new horizon: measurement everywhere - where and when you engage your customer, when they engage your digital presence, brick-and-mortar presence, personnel and in every interaction thereafter. Literally, let's measure the entire customer lifecycle. With measurement comes optimization: you can optimize for customer retention, but only if you measure it. You can identify predictors of changing customer relationships, and proactively tune the relationship; you might even automate it. With measurement comes the ability to better serve your customer, followed by success and profit, if analyzed and optimized carefully. True e-commerce data Tracking transactions can happen offline now; you don't have ...

    Posted at October 30, 2013 | By : | Categories : Google Analytics | 1 Comment
  • Analytics Everywhere: Universal Analytics Library for PHP

    A couple weeks ago we released our Universal Analytics library for Python, and today we've released a PHP port of the same library. This opens a huge range of tracking options on some of the most popular (and even the least popular) content and publishing frameworks in the world. (If you didn't know already, PHP remains immensely popular.) If you have a web presence, there's a really good chance you're already using PHP. So what might you want to measure? Your whole ...

    Posted at October 3, 2013 | By : | Categories : Google Analytics | 0 Comment