Google Analytics

  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Analytics Everywhere | The Universal Measurement Protocol C Library

    Well, we're at it again... releasing another Universal Analytics library, this time in C. [And if you're wondering why, check this out.] So let's see, what interesting things are built in C (or compatible derivatives)... Basically anything that needs to run really fast, or with really efficient (limited) resources, is probably written in a language that compiles in ...

    Posted at November 14, 2013 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Analytics Everywhere | The Really Big Picture

    Universal Analytics streamlines our way to a new horizon: measurement everywhere - where and when you engage your customer, when they engage your digital presence, brick-and-mortar presence, personnel and in every interaction thereafter. Literally, let's measure the entire customer lifecycle. With measurement comes optimization: you can optimize for customer retention, but only if you measure it. You can identify predictors of changing customer relationships, and proactively tune the relationship; you might even automate it. With measurement comes the ability to better serve your customer, followed by success and profit, if analyzed and optimized carefully. True e-commerce data Tracking transactions can happen offline now; you don't have ...

    Posted at October 30, 2013 | By : | Categories : Google Analytics | 1 Comment
  • Analytics Everywhere: Universal Analytics Library for PHP

    A couple weeks ago we released our Universal Analytics library for Python, and today we've released a PHP port of the same library. This opens a huge range of tracking options on some of the most popular (and even the least popular) content and publishing frameworks in the world. (If you didn't know already, PHP remains immensely popular.) If you have a web presence, there's a really good chance you're already using PHP. So what might you want to measure? Your whole ...

    Posted at October 3, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Live Blog at the Google Analytics Summit 2013

    Welcome to the Analytics Pros live blog from the Google Analytics Summit 2013!  We'll be updating throughout the day as announcements are made. Quick Links:   9:00 am, Opening Keynote: Paul Muret, Google The Data-Driven Opportunity Paul’s grandparents grew up in early 1900’s - picture shown of building from early 1900’s.  There is no Home Depot down the road.  But, this is not that long ...

    Posted at October 1, 2013 | By : | Categories : Beyond Analytics,Google Analytics,Tag Management | 0 Comment
  • That time of year again – Google Analytics Summit!

    It's autumn again, and that means it's time for the Google Analytics Summit.  For me and the team here at Analytics Pros, this means it is time for what has become an annual pilgrimage to Google HQ in Mountain View.  I've been coming here since 2005, when Google launched Google Analytics and the Google Analytics Certified Partner Program.  Back then, the first summit had only a handful of folks there.  This year, 8+ summits later , there are hundreds of attendees from all over the world spanning Google Analytics ...

    Posted at October 1, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Analytics Everywhere: an Open-Source Google Analytics Python Library

    You may have heard about the wonderful things we (and Google) anticipate with Universal Analytics. You may have heard that people are testing it on their websites already, or relying on it exclusively. You may be doing so already. Today, however,  you're one step closer to tracking your customer engagement in completely new and more comprehensive ways. Extend your Business' Engagement Horizon The possibilities and benefits for Universal Analytics are vast.  A few of the applications for organizations fully adopting the potential uses of Universal Analytics include: Integration with call-center systems, enabling reporting of customer ...

    Posted at September 19, 2013 | By : | Categories : Google Analytics | 0 Comment
  • One Of These Things Is Not Like The Other: Why Do My Google Analytics Profiles Have Different Data?

    Have you ever looked at the reports in two Google Analytics profiles, one "original" and one "filter" that should be reporting on the same data, only to find that the numbers are completely different? Frustrating, ain't it? In the video below, Caleb Whitmore, accompanied by his 5 o'clock shadow, explains how two profiles for the same website but with slightly different filters (in this case a hostname "include" filter), end up having very different data for the same pages on the same site.

    Posted at August 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Is your site ready for Google’s new mobile optimization requirements?

    For those that missed the recent announcement, Google is updating their search algorithm to favor sites that provide a rich mobile experience. Meaning that if your site suffers from some common mobile ailments, you’ll need to make some changes or suffer the ranking consequences. There are some specific points made on the page, but do you know if this applies to you or not? Here are some custom reports built specifically to answer the issues this update spotlights. To install these reports, simply click the appropriate link, select the profiles you want to install it on ...

    Posted at June 18, 2013 | By : | Categories : Beyond Analytics,Google Analytics | 0 Comment
  • From The Forum: Why Is My Time On Site Spiking?

    Our team often cruises the Google Analytics Support Forums to answer the burning questions of GA users far and wide. Our From the Forum posts highlight some of those questions and answers in an effort to continually spread BEST Practices. Have a burning question? Add it to the comments below and we will get you an answer. Question Our company recently launched a website redesign with integrated ecommerce. Post launch, the Average Time on Site increased by around 1.5 minutes, while the Pages per Visit dropped by half. What is happening? Answer This is certainly an interesting change in your ...

    Posted at June 14, 2013 | By : | Categories : Blog,Google Analytics | 0 Comment