Google Analytics

  • Analytics Everywhere: an Open-Source Google Analytics Python Library

    You may have heard about the wonderful things we (and Google) anticipate with Universal Analytics. You may have heard that people are testing it on their websites already, or relying on it exclusively. You may be doing so already. Today, however,  you're one step closer to tracking your customer engagement in completely new and more comprehensive ways. Extend your Business' Engagement Horizon The possibilities and benefits for Universal Analytics are vast.  A few of the applications for organizations fully adopting the potential uses of Universal Analytics include: Integration with call-center systems, enabling reporting of customer ...

    Posted at September 19, 2013 | By : | Categories : Google Analytics | 0 Comment
  • One Of These Things Is Not Like The Other: Why Do My Google Analytics Profiles Have Different Data?

    Have you ever looked at the reports in two Google Analytics profiles, one "original" and one "filter" that should be reporting on the same data, only to find that the numbers are completely different? Frustrating, ain't it? In the video below, Caleb Whitmore, accompanied by his 5 o'clock shadow, explains how two profiles for the same website but with slightly different filters (in this case a hostname "include" filter), end up having very different data for the same pages on the same site.

    Posted at August 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Is your site ready for Google’s new mobile optimization requirements?

    For those that missed the recent announcement, Google is updating their search algorithm to favor sites that provide a rich mobile experience. Meaning that if your site suffers from some common mobile ailments, you’ll need to make some changes or suffer the ranking consequences. There are some specific points made on the page, but do you know if this applies to you or not? Here are some custom reports built specifically to answer the issues this update spotlights. To install these reports, simply click the appropriate link, select the profiles you want to install it on ...

    Posted at June 18, 2013 | By : | Categories : Beyond Analytics,Google Analytics | 0 Comment
  • From The Forum: Why Is My Time On Site Spiking?

    Our team often cruises the Google Analytics Support Forums to answer the burning questions of GA users far and wide. Our From the Forum posts highlight some of those questions and answers in an effort to continually spread BEST Practices. Have a burning question? Add it to the comments below and we will get you an answer. Question Our company recently launched a website redesign with integrated ecommerce. Post launch, the Average Time on Site increased by around 1.5 minutes, while the Pages per Visit dropped by half. What is happening? Answer This is certainly an interesting change in your ...

    Posted at June 14, 2013 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Adding Clarity to Day Of Week Reports

    If you’ll indulge me for a moment, I’d like to let my inner-analytics-geek out for some fresh air. And I think this is the appropriate forum for it. If you look at your weekly Google Analytics traffic, you’ll see something like this: To pinpoint a specific day, you will have to know which week and then mouse over until you can find Monday, Tuesday, etc. It helps to know that a Google Analytics week ALWAYS starts on a Sunday, although that can be an issue internationally where calendar weeks start on ...

    Posted at June 7, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Goes Big with GA Premium + BigQuery

    Today is a big day.  I bought a house and one of the most exciting things yet for Google Analytics was announced! This afternoon (May 16th) at Google I/O, Google Analytics announced plans for a direct integration between Google Analytics Premium and Google BigQuery.  This powerful integration will enable users of the Premium edition of GA to gain a deep view into huge sets of unsampled digital analytics data. I am extremely excited about this because it finally unlocks the immense volumes of marketing and behavioral data within Google Analytics for deep exploration and analysis.  I've written before about some ...

    Posted at May 16, 2013 | By : | Categories : Google Analytics | 0 Comment
  • With Great Power Comes Great Responsibility: Google Tag Manager Planning

    In the not-so-distant past, Google got into the tag management game with the aptly named Google Tag Manager (aka GTM). What Google has done with GTM is create an easy-to-use management platform for measurement and conversion tags based on a user-friendly web-based interface (get our initial take on GTM here). Now that we’ve had the opportunity to step through a few Google Tag Manager implementations we wanted to share some thoughts on what the best path to realizing the benefits of GTM looks like. Plan Now, Celebrate Later Google Tag Manager is an incredibly easy tool to ...

    Posted at April 23, 2013 | By : | Categories : Google Analytics,Tag Management | 0 Comment
  • Direct Advice on Direct Traffic

    Direct traffic may feel like an indicator that many people really like you, but don’t be fooled.  “Direct Traffic” is a bit of a misnomer and does not always indicate people who came directly to your site.  Knowing the true meaning of these numbers is key to understanding your analytics data. The “Direct” Misnomer Now that I’ve blown your mind saying that direct traffic may not be direct at all, what exactly does Google Analytics consider “direct”?   A session is tracked as “direct” as a catch-all category.  It’s just like your kitchen junk drawer - the place you ...

    Posted at April 16, 2013 | By : | Categories : Google Analytics | 0 Comment
  • BEST Practices for Google Analytics Conference

    The digital analytics field is constantly shifting, always growing and perpetually exciting. If you are looking to learn more about Google Analytics best practices, the strategies of leading companies, and the newest GA features, join us at BEST Practices for Google Analytics, a new conference series presented by Analytics Pros. Designed for those who want to be engaged, strategic and trained - BEST Practices is a place where people can come together to engage in their Google Analytics, become strategic about ...

    Posted at April 2, 2013 | By : | Categories : BEST Practices,Blog,Events,Google Analytics,Team | 0 Comment
  • An Easier Way to Share Advanced Segments

    Advanced Segments are hands-down one of the most powerful features in Google Analytics.  But, if you use GA in a collaborative environment (i.e. you're not stuck in a cave or under a rock somewhere) and you need to share segments, you'll know that's a hard thing to do.  Even more, sharing a specific report with a specific segment applied is harder still. Well... actually, there's a trick that has made my life a lot easier, and I'm going to show it to you :) Here's a screencast showing how ...

    Posted at February 15, 2013 | By : | Categories : Google Analytics | 0 Comment