Google Analytics

  • Understanding the Digital Impact of a TV Ad with GA Premium

    Oh television.  Sometimes I forget it even exists.  The number of times I've watched something on an actual TV in the last year is probably lower than the number of kids I have (4 kids, to give you perspective).  We do watch screens - but it's all iPad or iMac based viewing. So, when a digitally obsessed person like me thinks about TV ads there's a tendency to think they are irrelevant.  Not so.  And I should know better.  In reality, I have to remember ...

    Posted at February 7, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Wrapping up the GAUGE Conference

    A Proud Moment As you'll read below, we've decided to wrap up the GAUGE conference that I founded nearly two years ago.  While it is bitter to see something that I loved doing come to a close, there's a silver lining in that it provided a unique and valuable contribution to the ecosystem around Google Analytics over ...

    Posted at February 4, 2013 | By : | Categories : Blog,Events,Google Analytics | 0 Comment
  • Real-time testing Google Tag Manager rules with Google Analytics reports

    I was inspired by a discussion over on the Google Tag Manager forum to write up a method I've been using for testing Google Tag Manager rules in real-time. The method uses Google Analytics' real-time reporting feature paired with a specially formatted tracking hit fired into Google Analytics. Video: Real-Time Testing Google Tag Manager Here's a screencast of the method in practice that I put together.  Read below for the details to give it a try yourself. ...

    Posted at January 17, 2013 | By : | Categories : Google Analytics,Tag Management | 0 Comment
  • 13 Google Analytics Goals for 2013

    As we prepare for the 2013, as a follow up to our Best Practices Conference this month, Analytics Pros has put together the following 13 goals for 2013. We suggest taking some time to really pour over this list with your team and coming up with a plan for the new year. 1. Start Clean 2. Measure Value 3. Setup a Goal Framework 4. Use Goal Flows 5. Use the Full GA Data Model 6. Stop Using Sampled Data 7. Dive into Universal Analytics  8. Upload Additional Cost Data  9. Get Certified & Stay Sharp 10. Use Multi-channel Data & Attribution 11. Deploy Google Tag Manager 12. Take ...

    Posted at December 21, 2012 | By : | Categories : BEST Practices,Blog,Digital Analytics Strategy,Events,Google Analytics | 0 Comment
  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

  • China Blocks Google Analytics – Are You Affected?

    On Friday, November 9th reports began to surface that the Chinese Government had blocked Google services, including, purportedly, Google Analytics. What's the Impact of This on Google Analytics? If the Google Analytics block remains, this has a couple fairly significant impact on users of the service. Impact #1: Your Traffic Reports If you have customers in China, and you use Google Analytics to measure your website or mobile apps that are visited by those customers, you won't see their activities reported in GA anymore.  Depending on how much of your traffic is from China you may not notice much of ...

    Posted at November 10, 2012 | By : | Categories : Google Analytics | 3 Comments
  • Google Tag Manager Case Study with Analytics Pros and GoPro

    Google recently released a case study illustrating the advantages of a fast moving company (GoPro) using Google Tag Manager. Some of the highlights of that partnership with Analytics Pros include consolidating all of their tags into one tool and helping create custom rules and macros that effectively give GoPro's marketing team control over publishing and modifying their tracking tags. This allowed GoPro to scale their marketing efforts alongside the explosive growth in popularity their products received.

    Posted at November 9, 2012 | By : | Categories : Blog,Google Analytics,News,Tag Management | 0 Comment
  • How Universal Analytics will Change Your Life

    Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings.  This has significant implications on how we live our lives and how we analyze every action ... and this means that we'll need to do analysis on every unique activity. Enter Universal Analytics, which begins to tie all of our unique information together into one seamless thread of insight.

    Posted at November 7, 2012 | By : | Categories : Google Analytics,News | 0 Comment
  • Sound The Alarms!

    Creating Comprehensive Custom Alerts in Google Analytics Have you ever logged into Google Analytics to discover something went wrong with the data a week ago and you had no idea? Or your dev team changed the PDF download page and broke your GA tracking funnel?  Or maybe your IT resource spilled his beer on the web server? Things happen and data can go wild, and unless you are logged into Google Analytics daily, you might have data problems without realizing it. Google Analytics provides an incredibly helpful feature called Custom Alerts.  Custom Alerts can help alleviate the need for daily checks on ...

    Posted at November 5, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Recap of Google Analytics Summit 2012, Day 1: What Matters

      If you didn't catch our Live Blog from the Summit, go read it now!  As you'll read, there was a lot of data to churn through and ...

    Posted at October 29, 2012 | By : | Categories : Events,Google Analytics | 2 Comments