Google Analytics

  • Day of Week Analysis with Google Analytics + More Date Dimensions

    Have a Date with Google Analytics I'm really excited to announce the third update to Dimensionator, the first compoment of our Analytics Toolbar platform. As promised in previous Dimensionator updates, we've been working to add access to more unlisted and normally inaccessible dimensions. This latest update makes some of my favorite secret dimensions accessible anywhere in Google Analytics: day of week, hour of the day, date and five more date/time dimensions. If you aren't already using Dimensionator, day of week is a must-have reason to add the bookmarklet now!

    Posted at March 5, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Training at Toronto eMetrics, April 6th – 7th 2010

    On April 6th and 7th I'll be leading a Google Analytics training workshop at the 2010 eMetrics Marketing Optimization Summit in Toronto.  I'm excited about this training series because it is a two-day event rather than the typical one-day Google Analytics training days I've done in conjunction with other eMetrics events.  Two days affords time to get more in-depth  on both beginning/intermediate as well intermediate/advanced topics.  Bonus for you: use the code "CALEB15" when registering for eMetrics Toronto and get a 15% discount! Day 1 will focus on introductory and basic analysis topics including: planning your ...

    Posted at March 4, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Tracking the number of unique keywords by month

    A recent discussion with a client and between some Google Analytics Authorized Consultants I know inspired me to summarize a technique for tracking the number of unique keywords referring traffic to a site and analyzing the trends between keyword growth and traffic growth.  So, this short post describes just that and provides a Custom Report link and workin Excel pivot table sample to build your own reports from. Update (11/18/2010): I've made the Excel example and Custom Report in this post available for download here. Part 1: Custom Report for analyzing Traffic by Month This is the first part to ...

    Posted at February 13, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Workshop: using the “Dimensionator” Bookmarklet

    On Friday, January 29th 2010 I hosted a free workshop reviewing tips for using our recently released Analytics Toolbar and the Dimensionator bookmarklet as well a general tips for utilizing the powerful dimension analysis capabilities of Google Analytics. This workshop was a must-attend for intermediate and advanced Google Analytics users who want to deepend their knowledgeg around using Google Analytics dimension analysis features and extend access to unlisted dimensions using our toolbar.  This was a workshop which was collaborative and discussion-oriented!

    Posted at January 27, 2010 | By : | Categories : Google Analytics | 0 Comment
  • More Dimensions (Site Search, Source/Medium) + Fixes in Dimensionator

    I'm excited to announce some updates and additions for the Dimensionator feature of our Analytics Toolbar(let) application. Today we've released an update that adds several additional dimensions to the Dimensionator menu, a couople of bug fixes, and some back-end enhancements that should improve load times. Get the bookmarklet to access the Analytics Pros Toolbar and Dimensionator here! Read on for more information about these updates. New Dimensions Added We've added the following dimensions to the Dimensionator menu: Source/Medium Internal Site Search Visitor Internal Site Search Category Internal Site Search Keyword Internal Site Search Keyword Refinement The Site Search dimensions are available normally ...

    Posted at January 19, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Tracking Sponsored Search Actual Keyword Search Terms for all engines using only 1 filter

    A couple years ago the folks at Omega Digital Media and GA Experts collaborated on a filter to combine the actual search term (say, "size 12 men's running shoes") with the bidded term (say, "mens running shoes").   I was replying to a post on the Google Analytics Help Forum last year and wanted to reference the filter settings, but couldn't find the original post, so I've decided to write my own.   Original credit for the idea goes to Jim Newsome at Omega.  Read on ...

    Posted at January 11, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics

    Resistance is Futile in 2010 with Dimensionator I'm very excited to announce the release of a new Google Analytics enhancement tool by Analytics Pros I'm calling "Dimensionator." If you know your sci-fi you should already be upset that I've mised the Borg and Terminator in my post title - but hey, they both ...

    Posted at January 7, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Understanding Google Analytics “cookie domain” settings

    What's all the fuss about Google Analytics cookies and "domains"? Whether you're a brand new user of Google Analytics or have a UA account number below 50,000. i.e. "UA-42442-1" - just a way to brag you've been using GA a looooong time :), understanding the cookies used by Google Analytics and the critical issues surrounding the domain to which those cookies are written and read is paramount to accuracy and reliability of your Google Analytics data.  The number one problem I consult with clients on solving relates to cookie domain issues.  It most commonly manifests in the form of "self-referrals", i.e. ...

    Posted at January 7, 2010 | By : | Categories : Google Analytics | 0 Comment
  • Don’t Kill the Messenger if you Don’t Like the Message

    I just wrote an email reply to someone who sent me an analytics question from the "ask any question" box on the left side-bar of my site (you should see it here).  It's common to get questions like "why doesn't Google Analytics show any data" and the like, as well as the inquiry for more interesting problems or requests for consulting.  The e-mail reply I just wrote was one in a dialog around the question asked by this user and it struck me this morning as something I'd like to post because it drives home a good point.  Read on ...

    Posted at December 23, 2009 | By : | Categories : Google Analytics | 0 Comment
  • New Google Analytics Features: Intelligence & More

    On Tuesday afternoon at the eMetrics Summit in Washington DC, Google announced some exciting new features for the Google Analytics product. These features include: Intelligence. An algorithmically-driven tool that finds the important "needles" in the "haystack" of analytics data and points them out to you automatically.  You can also create custom alerts based on any criteria and have it send you an email when the alert is triggered. More goals - 20 goals in fact!  Plus, goals can now be engagement-based (time on site, pages visited) or interaction based. Enhanced custom segments - different than the in-tool ...

    Posted at October 21, 2009 | By : | Categories : Google Analytics | 0 Comment