If you’ve been using Firebase Analytics (aka Google Analytics for Firebase, aka Google Analytics) for a while, you probably know about the automatic “screen_view” event. While easy to implement (because... read more →
It's possible to use React Native and install Firebase GTM. This is great because no documentation on this topic exists at the moment. Below is a summary. Our goal is... read more →
While digital analytics has become a vast world filled with myriad computer science knowledge, data science insights, and business acumen…there was a moment in time where merely counting pageviews was... read more →
The Difference Between Firebase GTM and Legacy GTM for Native Apps Google has made many additions to native app analytics in the last several months. The addition of the Firebase... read more →
Native apps continually prove to be an important platform for users to interact with brands. While many apps are built natively (e.g. through writing Objective-C/Swift or Java), there are other... read more →
As the conversation picks up around Accelerated Mobile Pages (AMP), so do our client inquiries about how to effectively track them in Google Analytics. We hope this post can be... read more →
In the previous post we covered some best practices on how to load Google Tag Manager (GTM) for native apps. The default container needs to be updated or dataLayer pushes... read more →
Google Analytics Mobile App Container Loading Recommendation It's crazy to think just how much smartphones have changed the way we live. Before the dawn of smartphone technology when driving to... read more →
Introducing Guest Contributor: Heidi Yee Heidi recently interned with Analytics Pros after finishing up the iOS Accelerator Program at Code Fellows. Previously, she attended University of Washington for Industrial Engineering and... read more →
It's that time of year again—the app development conference to end all app development conferences: Google I/O. If you've been before (or watched via live tweet or live stream), you... read more →