• Celebrating the Arrival of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

    If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve learned running the web’s leading A/B testing platform into their new book, A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Our own Caleb Whitmore was one of several industry experts, including Marissa Mayer of Yahoo! and Tim Ash of SiteTuners, tapped for feedback and insight into the book. Caleb was thrilled with what he read: "Finally, a book on A/B ...

    Posted at August 23, 2013 | By : | Categories : Testing | 0 Comment
  • A Process Development Approach to A/B and Multivariate Testing

    When I think about what we do here at Analytics Pros, narrowing the distance between our clients and their customers, I get especially excited by the topic of A/B and Multivariate testing. Why? A robust testing program closes the loop between site design and user experience, allowing us to gain insight into the gears that are turning within the user's mind as they find their way to a conversion. A well-measured website is a massive source of information about real people doing real things while they interact with some awesome brands. Testing provides a uniquely powerful platform for gaining ...

    Posted at August 19, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • Dan Rowe – Web Analytics Ninja & Jedi Wannabe

    He’s a Salem, Oregon-born biochemist with a background in pharmaceutical manufacturing and a love for complex systems. He’s a true blue Northwesterner, webbed feet and all. He’s the father of four – count ’em – four kids under age six. He’s a fan of Wolverine and Star Wars, respectively. His official title at Analytics Pros is Digital Analytics Specialist. This is Dan Rowe in a nutshell. The Back Story Dan graduated from Seattle Pacific University with a degree in biochemistry. He put that to good ...

    Posted at August 16, 2013 | By : | Categories : Team | 0 Comment
  • For Profit is the New Non-Profit

    Today I had the the privilege to attend SXSW V2V in Las Vegas.  I was invited to sit as a mentor during one of the V2V mentoring sessions and I met some really great people with exciting business pursuits that are both traditional for-profit startups and also non-profit ones.  The kicker, though was the afternoon keynote by Lauren Bush Lauren about her company FEED.  The company is an LLC that gives away most of its profits while ...

    Posted at August 14, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • One Of These Things Is Not Like The Other: Why Do My Google Analytics Profiles Have Different Data?

    Have you ever looked at the reports in two Google Analytics profiles, one "original" and one "filter" that should be reporting on the same data, only to find that the numbers are completely different? Frustrating, ain't it? In the video below, Caleb Whitmore, accompanied by his 5 o'clock shadow, explains how two profiles for the same website but with slightly different filters (in this case a hostname "include" filter), end up having very different data for the same pages on the same site.

    Posted at August 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Creating a Data-Driven Culture: Getting Everyone to Move the Same Direction

    If you’re in the Seattle area, I will be giving a short presentation on data-driven culture tonight at Web Analytics Wednesday. Join us! Changing company culture is about as simple as getting my recently acquired backyard chickens back into their coop. It seems straightforward – why wouldn’t people want solid data? Yet, somehow a broken report, cross-domain problem or communication gap will easily unravel any progress you feel you are making. At our most recent BEST Practices conference in San Francisco I hosted a table to discuss this topic. The industries and job descriptions around the table were all different, ...

    Posted at June 26, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • Is your site ready for Google’s new mobile optimization requirements?

    For those that missed the recent announcement, Google is updating their search algorithm to favor sites that provide a rich mobile experience. Meaning that if your site suffers from some common mobile ailments, you’ll need to make some changes or suffer the ranking consequences. There are some specific points made on the page, but do you know if this applies to you or not? Here are some custom reports built specifically to answer the issues this update spotlights. To install these reports, simply click the appropriate link, select the profiles you want to install it on ...

    Posted at June 18, 2013 | By : | Categories : Beyond Analytics,Google Analytics | 0 Comment
  • From The Forum: Why Is My Time On Site Spiking?

    Our team often cruises the Google Analytics Support Forums to answer the burning questions of GA users far and wide. Our From the Forum posts highlight some of those questions and answers in an effort to continually spread BEST Practices. Have a burning question? Add it to the comments below and we will get you an answer. Question Our company recently launched a website redesign with integrated ecommerce. Post launch, the Average Time on Site increased by around 1.5 minutes, while the Pages per Visit dropped by half. What is happening? Answer This is certainly an interesting change in your ...

    Posted at June 14, 2013 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Adding Clarity to Day Of Week Reports

    If you’ll indulge me for a moment, I’d like to let my inner-analytics-geek out for some fresh air. And I think this is the appropriate forum for it. If you look at your weekly Google Analytics traffic, you’ll see something like this: To pinpoint a specific day, you will have to know which week and then mouse over until you can find Monday, Tuesday, etc. It helps to know that a Google Analytics week ALWAYS starts on a Sunday, although that can be an issue internationally where calendar weeks start on ...

    Posted at June 7, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Goes Big with GA Premium + BigQuery

    Today is a big day.  I bought a house and one of the most exciting things yet for Google Analytics was announced! This afternoon (May 16th) at Google I/O, Google Analytics announced plans for a direct integration between Google Analytics Premium and Google BigQuery.  This powerful integration will enable users of the Premium edition of GA to gain a deep view into huge sets of unsampled digital analytics data. I am extremely excited about this because it finally unlocks the immense volumes of marketing and behavioral data within Google Analytics for deep exploration and analysis.  I've written before about some ...

    Posted at May 16, 2013 | By : | Categories : Google Analytics | 0 Comment