Blog

  • Google Tag Manager, Mobile Advertising and Restructuring PPC Accounts: Analytics Roundup

    Here at Analytics pros, we're constantly unearthing the world wide webs for all things analytics. In case you missed it, here's a collection of helpful articles that caught our attention that you ought to check out.  Measuring Conversions: How to Display the Profitability of Mobile Advertising (The Drum) “A well-known phenomenon in mobile, and especially in-app, advertising is that regular analytics programs like Google Analytics do not measure conversions from apps...How can we still figure out the profitability of a campaign if we can’t measure these conversions directly?” Google Tag Manager Injector: Painless Tagging (Online-behavior) “This article provides a step-by-step guide to Tag Manager Injector (TMI), a ...

    Posted at February 20, 2015 | By : | Categories : Analytics Roundup | 0 Comment
  • Limitations of Big Data, Analytics in Hiring, Google Penalties and SEO in One Chart: Analytics Roundup

    We're at it again with all the weekly info you need related to analytics, and we've even thrown in best practices for SEO and content marketing too. Just because we're thinking of you. Read on to get you weekly analytics round-up enlightenment.  7 Limitations of Big Data in Marketing Analytics (Marketing Land) “It is important for marketers and marketing analysts to understand that user-level data is not the end-all be-all of marketing: as with any type of data, it is suitable for some applications and analyses but unsuitable for others.” How Data Analytics Is Transforming the Hiring Process (Virgin) “In recent years, data both ‘big’ and ...

    Posted at February 13, 2015 | By : | Categories : Analytics Roundup | 0 Comment
  • Google Analytics: Related Products Feature

    The Google Analytics Related Product feature is an extremely valuable set of dimensions and metrics that can highly benefit your product bundling, remarketing, email campaigns, product recommendation and more. The core of the feature is correlation score, a metric that sets a value of association between two products based on their transaction data. Correlation score takes values from 0 (lowest correlation) to 1 (highest correlation). One important thing to note is that  the metric is directed. That means that product B may be associated to product A differently than A is associated to B. Example: our clients buy ketchup in 80% of cases when they buy ...

    Posted at February 13, 2015 | By : | Categories : Google Analytics | 1 Comment
  • Google Universal Analytics Measurement Protocol Debugger

    Measurement Protocol is a low level protocol for Google Universal Analytics that allows developers to track user interactions using HTTP requests. At Analytics Pros, we have demonstrated the possibilities of using it in new environments by tracking the game of bocce ball and implementing Google Analytics into movement sensors to track the activities in our office. One of the keys of making sure that your implementation is correct is confirming that all the hits being sent are syntactically valid. This is now possible with the Measurement Protocol Debugger. Sending Hits and Using the Debugger Sending a hit is pretty straight-forward. We need to create an ...

    Posted at February 9, 2015 | By : | Categories : Universal Analytics | 0 Comment
  • Geeks in HR, Value Villains Ruining Analytics, International SEO and Free Dashboards: Analytics Roundup

    Once again, the end of the week is upon us. Ah, so much data, so little time. But alas, we here at Analytics Pros have collected all the highlights of the week for all things analytics-ish.  The Geeks Arrive in HR: People Analytics Is Here (Forbes) “...there is a major shift taking place in the market for people analytics. After years of talking about the opportunity to apply data to people decisions, companies are now stepping up and making the investment. And more exciting than that, the serious math and data people are flocking to HR.” Are Value Villains Slowing Your ...

    Posted at February 6, 2015 | By : | Categories : Analytics Roundup | 0 Comment
  • Analytics per Capita – Correlations, Revenues, States (R)

    In this post I'll show you how to connect your Google Analytics data with an outside source of data in R and perform some basic data analysis. We will focus on identifying US states based on their per capita value for our website or application. Motivation We are interested in performing an analysis of sessions (visits) and sales per US state. We want to know how interested people are in our brand and how much they're spending depending on the state or region. Google Analytics offers a great report to overview visits and sales based on geographical location.  You may find that report ...

    Posted at February 5, 2015 | By : | Categories : Data Science,Google Analytics | 0 Comment
  • How an Insult Generator Helps Me Write Persuasive Copy

    Pro writing tip: your customer doesn't care about your knowledge or credentials. They care most about themselves. Communicating about specialized marketing tools and services (like analytics) requires skill. You have to say it well or you’ll miss your target. But don’t worry, an ill-mannered old man with a penchant for insults can help with that. Brave the Insult to Improve the Copy The best way to keep your communication on ...

    Posted at February 4, 2015 | By : | Categories : Beyond Analytics | 2 Comments
  • The Unsung Hero of BigData, 2015 Digital Marketing and Superbowl Predictions with BigQuery: Analytics Roundup

    Find yourself wondering what's next in the world of digital marketing? Wish you could figure out what to do with all of that un-utilized data? Biting your nails over whether you'll be able to predict the Superbowl outcome with data? Glad you asked. Here's some good reads of late in the world of analytics and digital marketing that should help.    Data Preparation Is the Unsung Hero of Big Data Analytics (Networkworld) “When it comes to analytics, there's an old axiom that goes "garbage in, garbage out," meaning that if you throw high volumes of poorly formed data into an analytic solution, you'll get bad ...

    Posted at January 30, 2015 | By : | Categories : Analytics Roundup | 0 Comment
  • How to Use Google Analytics Minute Dimension (Visualizations in R)

    Google Analytics' web interface offers a great way to manipulate our data. But if we want to take it a step further and deeper we need to look at tools like the Google Analytics Reporting API and R. In this article I will introduce the minute (time) dimension and its usability. There are many uses for it and it is important that we understand how it works and how to acquire the right data to build our analysis on. What Is a Dimension? Dimensions in Google Analytics are used to break down metrics by a certain set of parameters. For example we can break ...

    Posted at January 26, 2015 | By : | Categories : Data Science,Google Analytics | 0 Comment
  • Social Media and Customer Service, AdWords Currency Conversion and A/B Testing: Analytics Roundup

    Geeks rejoice! Its that time once again: the end to a work week and more news and tips related to analytics are ready to be consumed. As always, we've scoured the world wide webs looking for all things pertaining to Analytics. Read up and revel in the world of technology.  Social Media Analytics Can’t Tell You How to Serve Your Customers (Visioncritical.com) “Most companies today want to improve how they serve their customers. In many industries, providing a seamless shopping experience can provide strategic competitive advantage. But when it comes to optimizing your customers’ experience, your social media dashboard might be leading you ...

    Posted at January 23, 2015 | By : | Categories : Analytics Roundup | 0 Comment