Blog

  • Why I Am Excited About BEST Practices: Seattle

    BEST Practices: Seattle is 30 days away, and to put it in terms that fellow 80s children will understand, I’m pumped. We are putting the finishing touches on presentations, parties and plans and it is shaping up to be a truly inspiring event. A few things I am looking forward to: Demonstrations We are working hard to make sure that we have the perfect mix of strategic and tactical. The presentations will span between helping you dream about what is possible and then showing you how to start making it a reality. ...

    Posted at October 17, 2013 | By : | Categories : BEST Practices,Digital Analytics Strategy,Events | 1 Comment
  • Justin Spencer: A Tale of Analytics Strategies and Home Brews

    Once upon a time, a young man took a break from his busy job as director of search activation and insight to peruse social media. As fate would have it, 140 characters stood out among the rest, a snappy job listing that would ignite a chain of events culminating with a home-brewed An-ale-ytics Pros GA IPA. This is the story of Justin Spencer, search and analytics strategist at Analytics Pros, and more importantly, a man patient enough to brew his own beer while simultaneously wrangling ...

    Posted at October 16, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Joshua Gebhardt, Bringing Strategy to the People

    Joshua Gebhardt landed in Seattle by way of Japan, Hawaii and some 31 countries in between. A technoholic with an analytical mind and a weakness for wakeboarding, backpacking and his lovely wife of one year, Joshua goes by the fancy title of Client Development Strategist here at Analytics Pros. And strategize he does. The Back Story After bagging a biology degree, Joshua hit the construction circuit. He was hired by a construction company to manage a project being completed by ABC’s smash show, “Extreme Home ...

    Posted at October 11, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Analytics Everywhere: Universal Analytics Library for PHP

    A couple weeks ago we released our Universal Analytics library for Python, and today we've released a PHP port of the same library. This opens a huge range of tracking options on some of the most popular (and even the least popular) content and publishing frameworks in the world. (If you didn't know already, PHP remains immensely popular.) If you have a web presence, there's a really good chance you're already using PHP. So what might you want to measure? Your whole ...

    Posted at October 3, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Google Tag Manager: like the Hyperloop for your Digital Marketing

    This is a recap post from the Google Analytics Summit 2013. Get the full details of the day on our Live Blog from Day 1 of the Summit and also don't miss the Official Google Analytics Blog. The Hyperloop Earlier this year Elon Musk, co-founder of PayPal and Tesla Motors and possibly public works genius unveiled a quite interested approach to high-speed mass transit: the Hyperloop.  Hop on ...

    Posted at October 2, 2013 | By : | Categories : Tag Management | 1 Comment
  • Recap: Google Tag Manager for Mobile

    This is a recap post from the Google Analytics Summit 2013. Get the full details of the day on our Live Blog from Day 1 of the Summit and also don't miss the Official Google Analytics Blog. Hold onto your hats, folks.  Your mobile apps just got a lot more flexible! Imagine rolling out new features in “stealth mode,” enabling select users to test them and provide feedback, before they’re officially public. Then when you’re ready, you just flip a switch, and the feature’s active for all the ...

    Posted at October 2, 2013 | By : | Categories : Tag Management | 0 Comment
  • Live Blog at the Google Analytics Summit 2013

    Welcome to the Analytics Pros live blog from the Google Analytics Summit 2013!  We'll be updating throughout the day as announcements are made. Quick Links:   9:00 am, Opening Keynote: Paul Muret, Google The Data-Driven Opportunity Paul’s grandparents grew up in early 1900’s - picture shown of building from early 1900’s.  There is no Home Depot down the road.  But, this is not that long ...

    Posted at October 1, 2013 | By : | Categories : Beyond Analytics,Google Analytics,Tag Management | 0 Comment
  • That time of year again – Google Analytics Summit!

    It's autumn again, and that means it's time for the Google Analytics Summit.  For me and the team here at Analytics Pros, this means it is time for what has become an annual pilgrimage to Google HQ in Mountain View.  I've been coming here since 2005, when Google launched Google Analytics and the Google Analytics Certified Partner Program.  Back then, the first summit had only a handful of folks there.  This year, 8+ summits later , there are hundreds of attendees from all over the world spanning Google Analytics ...

    Posted at October 1, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Analytics Everywhere: an Open-Source Google Analytics Python Library

    You may have heard about the wonderful things we (and Google) anticipate with Universal Analytics. You may have heard that people are testing it on their websites already, or relying on it exclusively. You may be doing so already. Today, however,  you're one step closer to tracking your customer engagement in completely new and more comprehensive ways. Extend your Business' Engagement Horizon The possibilities and benefits for Universal Analytics are vast.  A few of the applications for organizations fully adopting the potential uses of Universal Analytics include: Integration with call-center systems, enabling reporting of customer ...

    Posted at September 19, 2013 | By : | Categories : Google Analytics | 0 Comment
  • The Optimal Digital Analytics Team

    I'll just say it now, I'm not much of a sports guy.  I played t-ball, baseball and basketball as a kid. Up until about 5th grade that is.  I'm tall, and so they thought I'd be good at basketball - being a foot taller than the other kids does have advantages when you're eight.  However, in my case it was more of a disadvantage because I was horribly coordinated which means I got hit with the ball a lot, dropped the ball a lot, and helped out the other team at least as much as I "helped" my team. Despite my lack ...

    Posted at September 18, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment