• Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

    Ever wonder why your custom variables aren't working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom Metrics, but that is for another day). All you need to do is to replace your Custom Variables with new Custom Dimensions. First, you'll want to start by documenting all current custom variable names and scopes you're using. Next, go into your Google Analytics Account to begin configuring your ...

    Posted at December 18, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher

    I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I've found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles gives others a clearer picture of who we are, what we’ve been through, and the solutions in life we seek. In her popular Tedx talk on her clinical vulnerability research, she said “Maybe stories are just data with a soul.”

    Posted at December 16, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics | 0 Comment
  • 4 Things You Wish Every Analytics Report Did, How to Increase Conversion, and Why Tech Helps Teams Collaborate, but Can’t Make People Nice: Analytics Roundup

    All week long we scour the interwebs for all the Analytics knowledge so you don't have to. Here are a couple articles we found helpful.   How to Increase Your Conversions Using Google Analytics Conversions Reports (Social Media Examiner) “Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing.”   Is Your Website Leaking Cash? Check these 10 Google Analytics Reports (Digital Marketer)  "Peep and the folks over at Conversion XL know a thing or two about website conversion.  This post lays out 10 reports ...

    Posted at December 12, 2014 | By : | Categories : Analytics Roundup | 0 Comment
  • Google Analytics Free vs Premium: And 3 Reasons Why and When You Shouldn’t Push Your Luck

    Let’s say that last Christmas time, you got yourself a free version of Google Analytics (free GA, the Christmas Miracle!) Since then, you’ve been rocking that data and begun to optimize your business with all the golden information at your fingertips. Thanks to your tech wizardry, fat data is rolling in and business is booming.  Your next step? Take a breath and make the jump to the Premium Edition of Google Analytics. Phew. That’s a big commitment and will require a persuasive meeting with the boss. Remember now. Santa (Google) is watching, and he (they) know who's been naughty, and who's been ...

    Posted at December 10, 2014 | By : | Categories : Google Analytics | 0 Comment
  • What I Learned about Data Analytics from Online Dating

    When I was in college I joined an online dating site. This is a story about that experience, and how it helped me better understand data analytics. If someone asked me if I based my judgments on first impressions or on physical appearance I would say no, of course not. I believe character trumps beauty. And as a lover of all literature I never judge a book by its cover. Or so I thought. Welcome to my online dating ...

    Posted at December 9, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Analytics Update: Sports Analytics, Mobile App Retention and Google Analytics Social Media ROI

    Here at Analytics Pros we're up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here's some helpful stuff we've come across lately that we wanted to share.    Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress "After a preseason game earlier this year, Quin Snyder praised one his players and, in doing so, offered a glimpse into how the new Utah Jazz coach thinks about the game. Forward Trevor Booker had earned plaudits for charging at an open shooter, running him off the 3-point line. "There’s a 7-percent differential when you contest shots versus open ...

    Posted at December 5, 2014 | By : | Categories : Blog,Google Analytics,Mobile | 0 Comment
  • Optimizing Your Mobile Experience with Optimizely

    Two weeks ago, I wrote a quick teaser about the recent changes announced by Optimizely. Now anyone can create a free account and start optimizing their web and mobile apps through A/B testing.  Optimizely's mobile SDK takes a fair bit of setup to get going, but once you have it up and running, it's a bit like magic; allowing you to point and click your way to a new interface design, immediately see the changes in the app running on a real device, then publish the A/B test with a single click.  In an effort to show just how easy ...

    Posted at December 4, 2014 | By : | Categories : Mobile,Testing | 0 Comment
  • Why Robot Takeover Means Job Security

    What if your life could be way more comfortable, and you didn’t have to do... anything? Imagine a world where machines took care of life’s mundane tasks. They'd hear, smell and see the world for themselves, and collect information so you didn’t have to.  In your own personal life, you could save money and be more efficient all at the same time. Not only that, but you'd be living in a time with less unemployment. Why? Because connected devices means lots of data, and lots of data means lots of jobs in the data analytics fields.  Move over George Jetsen, ...

    Posted at December 2, 2014 | By : | Categories : Beyond Analytics | 2 Comments
  • 6 Google Analytics Reports (and 1 SDK Update) to Be Thankful for

    As we gear up for a nice, long holiday weekend here at Analytics Pros, we can't help but think about how thankful we are. We've got a talented, growing team and great customers that enable us to keep the lights and the heat on. Light and heat keeper-oners, we appreciate you. We're thankful for you. And we're thankful for Google Analytics because we have the privilege of seeing every day how GA tools help our customers achieve their goals. One of the many great features of GA is the ability to see complicated data in simple to read reports. In the spirit of thankfulness, 6 of our ...

    Posted at November 26, 2014 | By : | Categories : Google Analytics | 0 Comment
  • Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

    From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It's time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some helpful articles we’ve found that will help you stay on top of the ball. It’s a little late in the game to ensure your analytics are buttoned up for Black Friday and Cyber Monday on your ecommerce site, but you’ve still got time. If you’re a newbie to ...